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How To Apply a Makeup Filter to Videos

Liza Brown
Liza Brown Originally published Aug 21, 25, updated Aug 21, 25

Makeup filters are digital tools that enhance facial features in video. They give content creators a polished or glamorous look without needing real cosmetics. They are widely used in beauty vlogs, social media reels, and brand ads.

There are many free makeup filters that can instantly add blush, eyeliner, or a glowing complexion. This makes them a fast way to get camera-ready effects. This guide will cover the best Filmora makeup filters, how to apply them, and extra apps to explore.

young woman using makeup

Part 1. What Is a Makeup Filter?

A makeup filter is a digital tool built into many video and photo editing apps that enhances facial features automatically. Instead of spending hours applying physical makeup, you can get your desired look in seconds.

Here are the main benefits of makeup filters:
  • Instant transformation: Quickly shift from a natural glow to bold glam without physical cosmetics.
  • Cost-effective solution: Save on makeup products and professional sessions by using virtual filters.
  • Time-saving tool: Ideal for creators who need to film regularly, reducing prep time.
  • Customizable styles: Adjust lipstick shades, eyeliner, and blush intensity to fit moods or trends.
  • Confidence boost: Helps those shy about bare skin appear confident on camera.

If you want professional-quality filters along with advanced editing features, Wondershare Filmora is the best choice. It combines AI-powered effects, beauty touch-ups, and easy controls so you can create videos that look stunning and polished.

Part 2. Top 10 Makeup Filters In Filmora

Filmora includes a wide variety of makeup filters designed to highlight facial features and add creative effects. Here are ten popular options:

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AI White Balance Makeup Filter

Automatically corrects color tones in your video for natural and balanced skin tones.

ai white balance filter

AI Color Enhance Filter

Boosts vibrancy with enhanced contrast, saturation, and brightness, perfect for beauty content.

ai color enhance filter

Summer Makeup Filter

Adds a sun-kissed glow and bronzed effect for radiant, summer-inspired visuals.

summer makeup filter

Retro Glow Makeup Filter

Creates a dreamy vintage style with soft blush, warm tones, and a cinematic glow.

retro glow makeup filter

Silver Screen Filter

Black-and-white dramatic style that emphasizes light and shadow for a timeless effect.

silver screen makeup filter

San Francisco Frame

Applies a golden, sunset-inspired tone with a soft vignette for cozy, nostalgic vibes.

san francisco frame makeup filter

London Veil Filter

Softens sharp contrasts with a misty haze for a cinematic, calm look.

london veil makeup filter

Oatmeal Makeup Filter

Gives skin a creamy, smooth tone with softened shadows for a natural glow.

oatmeal makeup filter

Lost in Tokyo Filter

Creates a cinematic neon-glow look for stylish, nighttime city edits.

lost in tokyo makeup filter

Still Light Makeup Filter

Adds gentle light and smooth tones for a polished, flattering appearance.

still light makeup filter

How To Apply Makeup Filters In Filmora

Follow these steps to apply makeup filters in Filmora:

Step 1
Download and Install Filmora

Open Filmora, log in with your Wondershare account, and import the clips you want to edit.

filmora editing interface
Step 2
Find and Apply Filter

Go to the Effects tab, search for your chosen filter, then drag it to the timeline clip.

effects menu
Step 3
Adjust Filter Settings

Modify duration and opacity in the settings panel. Fine-tune skin tone adjustments for natural results.

adjusting the effects
Step 4
Preview and Save

Preview changes, refine if needed, and then export your final polished video.

Part 3. Customizing Makeup Filters for Your Brand or Style

Filmora allows flexible customization so you can adapt filters to fit your brand identity or creative vision:

Tips to customize makeup filters:
  • Tweak intensity: Subtle looks for vlogs, bold edits for fashion content.
  • Adjust hues: Match brand palettes or seasonal color trends.
  • Use color grading: Harmonize makeup effects with scene lighting.
  • Layer with other Filmora effects: Combine with overlays, smoothing, or cinematic tones.

Part 4. Other Makeup Editing Apps

Beyond Filmora, many apps offer makeup and beauty filters. Here are some popular choices:

YouCam Makeup

Provides real-time filters, skin retouching, and hair color changes. Great for selfies, though less robust for video editing.

youcam makeup website interface

Facetune

Popular for portraits, offering smoothing, whitening, and detailed makeup edits. Photo-focused compared to Filmora.

facetune website interface

Perfect365

Delivers customizable virtual looks with templates. Strong for beauty testing, but limited in cinematic editing.

perfect365 website interface

AirBrush

Simple beauty tools for acne removal and touch-ups. Lighter than Filmora but useful for quick edits.

airbrush website interface

BeautyPlus

Offers both photo and video makeup edits with filters and effects. Good for casual use, while Filmora gives more advanced storytelling tools.

beautyplus website interface

Conclusion

Makeup filters save time, enhance beauty, and bring a professional polish to videos. Filmora offers a versatile collection that ranges from subtle styles to bold glam effects. With its customizable tools, you can adapt filters to your brand and layer them with cinematic effects.

Other apps like YouCam, Facetune, or Perfect365 are helpful for quick edits, but Filmora remains the best all-in-one solution for creators who want professional beauty content. Try its wide range of filters free and elevate your videos with confidence.

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Liza Brown
Liza Brown Aug 21, 25
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