Everyone uses Instagram or Facebook. One popular feature in these apps these days is the Reels, which is enjoyed on both platforms. Users love sharing funny or relatable videos with their friends; thus, it’s a great way to grow engagement. Moreover, the short videos for these platforms can be used in other short-form video platforms like TikTok or YouTube Shorts.
So, if you want to take advantage of the fact that people enjoy Reels these days and grow your account, this article is for you. Here, you’ll be shown how to use AI to create Reels, which you can also use for other platforms.

In this article
Part 1: How To Use Filmora’s AI Reels Maker To Create Instagram Reels
Unlike in the early days of video-sharing platforms, you can now easily create videos through your phone. You no longer need a desktop or computer. However, if you’re dabbling with AI-generated content, you should at least use a trusted and reliable tool. This is because there’s also an abundance of AI tools, so it might be harder to discern which is excellent.
Wondershare Filmora is the recommended tool for learning to create reels with AI for Android and iOS. It is equipped with AI functionalities and offers the most basic and advanced video editing functions that every great video creator must learn to use. It’s a treat to use, especially since even if you’re a beginner, you can make professional-level videos here.
It offers the following key features:
- AI Reel Maker. Upload photos, videos, and other media; the AI will curate the content for you. Of course, you’ll have to set different settings to align the video it produces with your creative vision.
- Image-to-Video. If you want to do those fun trends where people make videos from still images, then Filmora also has them. You can hug a parent, kiss a lover, or dance with a friend easily without even doing the actions!
- AI Music/Sound Generator. Filmora also offers an AI music generator that creates sounds or melodies based on your desired mood or style.
- Music/Sound Library. Aside from an AI generator, Filmora also has a built-in library full of royalty-free music and audio that you can freely use for your videos.
- Basic to Advanced Editing Features. Aside from fun-to-use AI tools, Filmora gives you tools that are fundamental to the video editing experience. From basic functions such as trimming and splitting videos to keyframing and animation, Filmora gives you complete creative freedom.
- Cross-Platform. The best part about Filmora is that you can use its desktop (Windows and Mac) and mobile (Android and iOS) versions seamlessly. The content is stored in the cloud so that you can pick up your work anytime and anywhere.
Step-by-Step Guide To Create AI Reels for Instagram With Filmora
After learning about Filmora, you must be excited to use it as you know how to create Instagram Reels with AI. Without further ado, here are the steps you should follow when using Filmora’s AI Reels Maker:
Step 1: Download Wondershare Filmora from the App Store, Play Store, or App Gallery, depending on your device.
Step 2: From the homepage, select AI Reels Maker and Import the media you want to use.

Step 3: On this page, adjust your preferences for the video. You can change different settings like Video Theme, Mood, Sound, Music Style, and Aspect Ratio. Once you’re satisfied, tap Generate.

Step 4: Once it’s generated, the app will bring you to the editing interface. Edit the video using the guidelines provided in the following parts.
Part 2: How To Edit and Improve the Created Reels With AI
Using AI to make Instagram Reels is great for getting started quickly. They help you generate a full video with a prompt or a few clicks. But if you want your content to stand out, you shouldn’t rely on AI alone. AI-generated reels often need a bit of refining. A human touch makes a reel feel more natural, engaging, and relatable to your audience.
That’s where editing comes in, and tools like Filmora Mobile make this process simple but powerful. Here are a few areas you’ll want to pay attention to when polishing your AI-generated reels:
Trimming and Timing Adjustments
Even the best AI can get the timing wrong. Some clips might run too long, or transitions might feel off. Filmora gives you complete control with easy-to-use trim and split tools. You can quickly remove extra seconds, adjust clip timing, or rearrange the sequence to make the flow more natural.

Captions and On-Screen Text
These days, Reels are often made better by AI captions. They guide the audience as to the content of the video. If you’re making a podcast or a day-in-the-life video Reel, it’s best to add captions.
Filmora’s AI Speech-to-Text feature makes this faster, while its bold, animated text effects help you create captions that pop and match your reel’s energy. All these are done automatically, but the subtitles are reviewed thoroughly.

Music and Audio Syncing
Using AI to create Instagram reels can add background music, but it doesn’t always sync perfectly with the mood or rhythm of your reel. Filmora gives you access to a royalty-free music library and lets you manually adjust timing, volume, and fade-ins or outs. You can also use voice enhancement or audio denoise to improve sound quality.

Filters and Visual Effects
AI reels sometimes apply generic or mismatched filters. It’s worth checking the visuals and tweaking them to fit your style. Filmora includes a wide range of filters, overlays, and effects you can layer onto your video. This helps you build a consistent aesthetic and make your reel more eye-catching.

You're not just fixing errors by refining your reel after AI generation. You’re adding personality to an AI-generated video, often criticized for lacking soul. It’s that final layer of editing that turns a decent reel into one worth watching and one that many users across different social media platforms will love.
Part 3: Tips To Improve AI Reels
Learning how to make Instagram Reels with AI has made it easier to create content. You can generate a whole reel in minutes with just a prompt. But as convenient as that sounds, AI-generated content often needs a little polishing. Why? Because the best-performing reels don’t just look good. They feel intentional, engaging, and personal.
Here are some practical tips to take your AI reels from “okay” to scroll-stopping:

Always Review and Adjust Timing
AI doesn’t always get the pacing right. Some clips may linger too long, or the transitions might feel rushed. Go through the video and tweak the timing. Use trim, split, and speed tools to make every second count. A tighter edit keeps the viewer engaged until the end.
Personalize With Your Voice or On-Camera Clips
Even a short voiceover or a 3-second on-camera intro can make a big difference. Viewers are more likely to engage with content that feels human. Whether it’s a personal comment, a quick reaction, or just your face introducing the reel, adding a human element builds trust.
Use Trendy Audio When Possible
AI music generators are helpful but don’t always pick trending sounds. On platforms like Instagram and TikTok, trending audio is one of the easiest ways to boost reach. Check what’s popular in your niche and sync your clips accordingly.
Start With a Strong Hook and End With a CTA
Your reel needs to catch attention fast. Open with something bold—a question, a reaction, a visual surprise. And don’t just end it abruptly. Wrap it up with a call to action: ask viewers to like, follow, save, or comment.
Keep Testing and Refining Your Prompts
AI is only as good as the prompts you give it. If your first result isn’t great, tweak the wording, tone, or structure and try again. Over time, you’ll learn what type of input gets the best results, and your process will get much faster.
In short, don’t just create reels with AI; think of it as your co-editor. It can do a lot, but you’re still the creative lead. Minor edits and personal touches make your content feel real and worth watching.
Conclusion
Creating Reels with AI can help you create content faster, but results often need refining to connect with your audience truly. From choosing the right tool to polishing your videos and adding that personal touch, knowing when to let AI help and when to step in is key.
If you're looking for a reliable, all-in-one app that balances powerful AI with complete editing control, try Filmora Mobile. With tools like AI reel generation, music syncing, and advanced text effects, it’s a solid choice for beginners and creators who want more flexibility without needing a desktop setup.