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Promotional videos are marketing tools companies, and business owners use to promote and introduce a new product or service to consumers. Marketers also create promo videos to promote a brand, event, organization, etc. Promo videos are essential because every target audience relates to visual content more than any other content.
However, finding the best promo video maker that fits your brand and needs is not easy because each promotional video maker is different from the next. In this article, you will learn the best paid and free promo video maker to use with excellent features.
Filmora - Free Promo Video Editor
Part 1: Best Promo Video Makers Online [Free and Paid]
Creating videos online is getting popular as the development of the online video editors. Check out the best promo video makers online, both free and paid.
1. Promo
Price: free trial, starts from $29/month.
System Requirements: Minimum of 2GB RAM and 8GB free memory.
Promo is one of the best promo video makers online. If you are a real estate agent, marketing agent, digital marketer, health and fitness personnel, or you are into food, travel, and education, Promo is your best choice. Its library contains over 12 million videos and templates that can be edited and enhanced to your preference. One of its most distinctive features is the numerous customizable templates.
Other features include image editing, publishing your projects automatically, brand overlay, content management, customizable branding, speed adjustment, etc. It also has social media integration to directly export your videos to your social media. The features of this perfect promo video maker are just too much. Promo is your one-stop-shop for professional promo video creation. You will surely get value for your money.
2. Vimeo
Price: Free 30-day trial. After it ends, the subscription starts from $7/month
System Requirements: Minimum of 2GB RAM and 4GB ROM.
If you want to create promo videos and you are on a budget, you should consider Vimeo. Vimeo is an excellent choice if you're going to promote your business, product, event, and services. It has great marketing tools and analytic capabilities. With Vimeo, you can keep all your projects in sequential order. It also has more than enough customizable templates you can choose from and edit to your choice.
Vimeo also has save and share where you can either export your videos to your social media directly or download them into your PC. Other features include showcases, customizable branding, video and image editing, etc. Also, if you are on the paid version, you will upload up to 20GB of videos per week.
Find out how to create videos with Vimeo on details.
3. Animoto
Price: It has a free version, and its paid version starts from $8/month
System Requirements: Minimum of 2GB RAM and up to 4GB free memory space
Animoto is one of the best free promo video makers online. If you know nothing about creating promo videos, Amimoto will handle the job for you. It is also great if you want quality video. Animoto is great for large enterprises and small to medium-sized businesses. The reporting and analysis of this app are top-notch.
It also has numerous templates that can be customized to your taste. Other features include customizable branding, templates, drag and drop, video editing, social sharing, template management, voice-over, etc. If you want to create promo videos that sell, Animoto is for you.
4. Animazer
Price: It has a free version, and its paid version starts from $7.99/month.
System Requirements: 2GB RAM and 8GB memory space
Animazer is another great promo video maker. Its primary purpose is to create animated promo videos that excite your target audience with a few clicks. If you want to use cartoons and animated videos to sell your products and services and you are on a budget, Animazer is your best bet.
You don't need any animation skills to make excellent promo videos on Animazer as it's easy to use. You can explore the numerous templates and customize them to fit your video idea. Animazer also allows you to edit texts for your video and stories. You can download and share the finished video content, even in 4K resolution. Its other features include drag and drop, video and image editing, high-quality videos, etc.
5. Biteable
Price: It has a free version. Its paid version starts from $49/month
System Requirements: Minimum of 2GB RAM and 4GB ROM
Biteable is a great app to create promo videos for your brand and business. It has a built-in animation collection and customizable templates that help marketers make video content that interests their target audience. If you are a freelancer, Biteable is for you. It also has excellent video editing tools to make your video attract your target audience. Other features include collaboration tools, templates, social sharing, 2D drawing, 3D modeling, brand overlay, audio capture, image editing, etc. With Biteable, creating promo videos that will boost your business has never been easier.
6. Renderforest
Price: It has a free version, and its paid upgrade starts from $6.99/month.
System Requirements: Minimum of 2GB RAM and up to 8GB free memory space
Renderforest is an easy-to-use promo video maker for beginners and professionals alike. With its several collections of background music and various design options, Renderforest is the perfect choice for small business and mid-sized business owners.
Renderforest allows you to save your projects in HD quality. Its color palettes, styles, and fonts help you create visual content that supercharges your business. It also has 2D drawings and 3D objects that make great promo easy. Its other features include animations and transitions, audio file management, excellent collaboration tools, drag and drop, filters, customizable templates, etc.
7. OFFEO
Price: The free version is available for everyone. Use the upgrade, which starts from $12.42/month, for better functionality and features
System Requirements: It will run seamlessly on a 4GB ROM and 8GB RAM
Offeo is a promo video maker that can create video ads for Instagram, Facebook, Pinterest, YouTube, or any other social media. This software is perfect for novices and beginners. Offeo has more than one thousand assets that have been designed to make creating promo videos easy. The assets include videos, photos, licensed music, animations, and a lot more. It also has a great image and video editing tools. Its intuitive interface ensures that you can create any promotional videos. If you are on a budget, its free version gives you access to assets, including licensed music that will help you make professional promotional videos for your business.
8. Lumen5
Price: Free and Paid Version. The upgrade starts from $11/month
System Requirements: With a minimum of 2GB RAM and 4GB ROM, this software will run excellently.
You can use Lumen5 to create promo videos to increase your conversion rates and improve your brand image. If you have a small-sized business, Lumen5 is the perfect promo video maker for you. Its application programming interface is user-friendly, making it an excellent choice for beginners. Lumen5 has drag and drop that makes it easy to make promo videos with several clicks. It also supports multiple formats, text editing, and overlay. Lumen5 allows you to add your watermark to your finished projects. Its other features are video editing, templates, speed adjustments, high-quality videos, etc.
9. InVideo
Price: It has a free version, and its upgrade starts from $15/month
System Requirements: Minimum of 2GB RAM and 8GB ROM
Invideo is a famous promo video maker online. It allows businesses and brands across all industries to create promo videos to share across social media and websites. It has numerous customizable templates you can edit to fit your needs. One of its distinctive features is engagement tracking that will help you to track your promo videos.
Other features include drag and drop, brand overlay, split/merge, etc. Its free version, Invideo, has over 5000 video templates and over three million standard media library. You can also do a 15 min video and a lot more. So it's a perfect free promo video maker. You can get even better features in the paid version.
10. FlexClip
Price: Free
System Requirements: Minimum of 2GB RAM and 4GB ROM
FlexClip is one of the best free promo video makers online. It's user-friendly and perfect for novices. You can make promo videos that will boost your business with minimal effort. It has free customizable templates and stock videos that make creating promo videos easy for users. All media files are stored in cloud storage. You can also import and export your videos in various formats. FlexClip other features include slideshow maker, meme generator, split/merge, add music to video, compress video, convert video, etc. FlexClip also offers video editing tips, video marketing tips, etc.
Part 2: Best Promo Video Makers for Beginners on Windows and Mac
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If you use a Windows PC or Mac, Wondershare Filmora video editor is one of the best promo video makers for Windows and Mac. It has a royalty-free audio library that allows you to use the music tracks and sound effects for advertising and marketing without fear of copyright. Wondershare Filmora video editor also has rich video templates and effects that help businesses to make high-end promotional videos. Other advanced features include a green screen, keyframing, motion tracking, etc.
How to Create a Promo Video: A Step-by-Step Guide
Creating a compelling promo video is essential for marketing your brand, product, or service. Follow these steps to craft an engaging promotional video that captures attention and drives action.
Step 1: Open Filmora and Create a New Project
Launch Wondershare Filmora on your computer. Click "New Project" and set your video resolution and aspect ratio based on your target platform (e.g., 16:9 for YouTube, 9:16 for TikTok).
Step 2: Plan Your Script with AI Copywriting
AI Copywriting can help generate engaging script ideas and key messages tailored to your audience. AI-powered writing assistants refine your promotional message by enhancing clarity and coherence.
Step 3: Gather and Import Your Media
Collect high-quality video clips, images, and graphics that align with your message. Import them into Filmora's media library for easy access.
Step 4: Edit Your Promo Video
Trim and arrange clips to create a smooth flow. Use transitions and effects to make your video visually appealing. Add text overlays for key messages or call-to-action prompts. Incorporate background music or voiceovers for better engagement.
Step 5: Optimize for Different Platforms
Adjust the aspect ratio for YouTube, Instagram, TikTok, or other platforms. Keep it short and engaging (30-90 seconds is ideal for social media). Add captions if needed for accessibility.
Step 6: Export and Share Your Video
Preview the final video to check for errors. Export it in high resolution (1080p or 4K) for the best quality. Share it on social media, websites, or email campaigns to maximize reach.
Part 3: Tips for Making a Good Promo Video
Promo videos are the bedrock of social media marketing. According to HubSpot, over 70% of customers relate more to visual content than other content. But without the right tip, creating promo videos can be challenging. Here are the top three tips that will help you to make a good promo video
Script it Out: Before you make a promo video, it's not enough to have the plan in your head. Know what you are trying to promote, the concept you will use, and write it out. Make sure you focus on keywords and key concepts
Storyboard Your Vision: PPlan how you want your promo video to look. Will you need graphics? Will you need title cards? Knowing the answer to these questions will help you plan effectively. If you're an Etsy seller, planning your Etsy product videos carefully can help showcase your items in a way that increases visibility and sales.
Produce Your Video: After you have written out your video idea and made a reliable plan, the next and final step is to produce the video.
Final Thoughts
Choosing the best promo video maker for your business is challenging, but with this article, you can select the best promotional video maker for your brand and business. We recommend Wondershare Filmora if you use Mac and Windows. You can also use Renderforest and Flexclip if you are on a budget or don't know about making promo videos. With the tips highlighted above, you can make excellent promo videos that will supercharge your business's conversion and sales.
