Thanksgiving is not just about turkey and pumpkin pie. It's a time you can connect and engage with your clients like never before. This Thanksgiving, you can work to build client relationships. Just put a little extra effort into marketing strategies.
We will tell you some awesome real estate Thanksgiving marketing ideas. Our ideas will turn your holiday into business success.
You can boost your holiday sales using social media updates, personalized cards, newsletters, and videos.
This article will also discuss an amazing tool for making catchy videos to get you more sales. With Wondershare Filmora, you can create themed ads, social media postings, client testimonials, and much more.
So, if you want to make your Thanksgiving more special and successful, follow our Thanksgiving real estate marketing ideas.
In this article
Part 1. The benefits of Thanksgiving real estate marketing
People meet and celebrate on Thanksgiving. This season also offers opportunities to build relationships. Realtors can also connect with their clients to boost their business on Thanksgiving.
Here are some key benefits of using Thanksgiving for your real estate marketing:
Strengthen Client Relationships
People come together to celebrate, and it strengthens relationships. When clients feel valued, they tend to recommend you to friends and family.
Stand Out From Market
Usually, business slows down during the holiday season. But holidays allow you to stay active and creative with your marketing. This way, you can stand out from your competitors.
Creating a Festive Atmosphere
People love the feel of Thanksgiving. You can create a warm atmosphere by adding holiday theme themes into marketing. This festive spirit can make your marketing more appealing.
Special Offers and Discounts
Thanksgiving deals or discounts can attract more buyers.
Showcase Your Listings
You can add a festive touch to open houses or virtual tours. This will make a big difference in how potential buyers perceive a property listing.
Part 2. Top Thanksgiving marketing ideas for real estate professionals
Here are some cool Thanksgiving real estate marketing ideas to boost your holiday sales.
1. Update Your Social Media
Social media is a powerful tool for real estate marketing. Social media lets you quickly and easily connect with a large audience quickly and easily. You can use different types of postings on social media apps to engage with your clients.
You can
- Run targeted ads with a festive approach.
- Highlight Thanksgiving offers.
- Showcase your listings.
- Add a seasonal touch with images and stickers to your postings.
- Thanksgiving Real Estate Memes
Memes are an easy tool to get viral on social media with less effort. Try to engage your audience with fun, themed content. And if your sense of humor is good, there is a chance that you will get a high number of views.
Make sure to create relevant and appropriate content. You can ask your audience to share your memes to improve reach.
- Real Estate Marketing Videos
Videos are a great way to get more attention from potential clients. Use Wondershare Filmora to make heartfelt video messages. You can share many types of content through videos. Here are some Thanksgiving real estate marketing video ideas:
- Create Personalized Thanksgiving Messages
Personalized messages show that you care. You can use personalized messages to strengthen client relationships. Share those messages in DMs or post on your channel.
- Virtual Tours and Listings
To appeal to holiday buyers, you can craft some interesting virtual tours of your open houses. Highlight the cozy and festive aspects of your listings. Present your property well and get a chance to have more buyers.
- Client Testimonials
Client testimonials are a good way to build trust and credibility among potential buyers. Showcase happy clients sharing their experiences.
2. Send Real Estate Thanksgiving Cards
Thanksgiving cards are a simple but powerful method to show your clients a nice gesture. This builds a personal connection with them. To send a personalized card, follow these tips from us:
- Send them a card with a personal touch. Add a handwritten message about your clients, family, or home. This will make the card meaningful.
- Include a small token of appreciation with the card. You can add a discount coupon from a coffee shop or a special discount offer for your real estate services.
- Try to send the card a week or two before Thanksgiving. Your message will stand out if it arrives on time.
3. Send November Real Estate Newsletter
Newsletters are a source that keeps people informed and entertained. You can also use November newsletters to connect with your clients. By sending the November newsletter, add a festive touch to your communications. This will reinforce your relationship with clients.
Here are the things you can include in the newsletter:
- Agency’s Thanksgiving Message
Adding a heartfelt message for your clients is a must. Say thanks to them for their support and trust. Conclude the message with a sweet holiday wish for them.
- Home Decor Thanksgiving Hacks
Include a section for tips for festive home decorations. Help your clients by sharing creative ideas for Thanksgiving decor.
- Special Thanksgiving Real Estate Deals
Highlight any special offers or deals you have for the Thanksgiving season. Offer free valuation or special discounts on your real estate services. You can also present any of your listings with discounts.
4. Host a Thanksgiving Dinner
Sharing a Thanksgiving dinner is more than just a meal. It's an opportunity for people to come together and create lasting memories. Hosting a Thanksgiving dinner can provide an opportunity to connect with clients in a warm, festive setting.
Here are some ideas to make your event special:
- Thanksgiving-themed Giveaways & Contests
Plan some fun games and contests for your guests. Offer Thanksgiving-themed gifts.
- Offer Discounts
Provide special discounts for those who attend your dinner.
- Display Exquisite Pictures of Properties
Set up a display with nice photos of your property images. Use festive frames to enhance the presentation.
- Have a Video Presentation
You can keep participants engaged by a video presentation. Present listings and success stories in the videos.
5. Make Engaging Real Estate Marketing Videos with Wondershare Filmora
Videos can have a nice impact on your overall real estate marketing. Implement Thanksgiving real estate marketing ideas with videos and get better results. You can use these videos in many ways, as we have already discussed.
Filmora is a powerful tool to make engaging videos. It is a video editor with a simple drag-and-drop interface. The latest version of Filmora has AI features. You can enjoy AI copywriting and image generation with Fimora and create your videos from scratch.
Let’s explore the features of Filmora in detail.
Key Features of Wondershare Filmora
User-Friendly Interface: Filmora has a simple, easy-to-use interface. Beginners can also use Filmora without any extra effort.
Templates and Effects: Filmora provides tons of templates and effects to make professional-looking videos.
AI Copywriting: Filmora has an AI copywriting feature. It lets you write ideas, video descriptions, and chapter titles for your videos with the help of ChatGPT.
AI Image Generation: If you want backgrounds and images for your video, the AI Image Generation tool will help you. With this tool, you can create completely unique images according to your topic.
AI Smart Cutout and AI Portrait: Using these AI tools, you can remove the background from any video effortlessly.
AI Audio Stretch: If you have only a small chunk of music and you want to apply this music to a whole video, use AI Audio stretch. This will use AI to extend music for your whole video duration.
Now that we know, Filmora has a lot to offer when it comes to video editing. Let’s learn to make an engaging video for Thanksgiving dinner from a real estate agency.
Creating an engaging video with Filmora
Follow the steps below to create a video for your Thanksgiving dinner using Wondershare Filmora.
Step 1. Download Filmora from the official website and Install it using installation prompts.
Step 2. Launch Filmora, and from the starting interface, click “AI Text to Video.”
Step 3. You can enter some text to generate a video automatically, and if you want Filmora to write a script for you, click the “Generated by AI” button.
Step 4. AI Video text window will open. Enter your script topic and details and click the “Generate Text” button.
Step 5. Edit the text according to your requirements. Select text language, video aspect ratio, and preferred AI voiceover. Click the “Text to Video” button. This may take a while to set up your video.
Step 6. Your video will now be ready on the timeline, complete with images, subtitles, and images. You can edit this video as per your preferences.
You have a complete video ready within minutes. Even a beginner can use this feature to make videos effortlessly. Now, let’s move on to the next part of our blog.
Part 3. Best practices for Thanksgiving real estate marketing
Besides the Thanksgiving real estate marketing ideas, there are some practices to improve the chances of success. Here are some bits of advice to make sure you get the best results:
Be Genuine: During holiday activities, share your true feelings of thanks and gratitude. People can tell when you're not being sincere. So try to be genuine.
Personalize Everything: Use your clients' names where needed. This will show your interest and attention towards them.
Time Your Marketing Right: Don't start too early or wait too late. Make sure to connect with clients before the holiday rush. And don’t forget to plan your activities timely.
Keep it Festive but Professional: You can use Thanksgiving colors and themes. But your marketing should still be professional and informative.
Follow Up: After sending a card, newsletter, or hosting an event, reach out to your clients. Thank them and see if they have any questions. This helps build relationships.
So, we have discussed all about Thanksgiving marketing ideas for realtors. Let’s move on to some frequently asked questions now.
Conclusion
Thanksgiving is the best time to build a connection with your clients. Just incorporate some marketing strategies this time to improve your sales. Implement our Thanksgiving real estate marketing ideas and make the most of this festive season.
We have discussed many ways to improve your marketing efforts. Sending cards and newsletters and hosting Thanksgiving dinners are among these ideas.
Above all, you can make engaging videos with Wondershare Filmora and display them at dinners and gatherings. These videos can also be uploaded as social media postings and ads or sent through video postcards.
So, use these real estate Thanksgiving marketing ideas, and turn this holiday season into success for your business.
