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Explainer Videos: The Best Maker, Step-by-Step Guide, and Examples

James Hogan
James Hogan Originally published Jan 18, 25, updated Feb 05, 25

When people want to try new things, doing stuff properly is a challenge. To master an art, they watch tutorial videos in the absence of real-time experts. Due to a high demand for how-to videos on the internet, many people have stepped into the content creation business.

However, a major difficulty they face in the process is video refining and editing, which usually demands skills. To help them create a perfect post without much editing skills, this article highlights quick steps towards making an explainer video.

how to make explainer video
In this article
    1. Some Incredible Features Filmora Offers to Generate Explainer Videos
    1. Establish the Aim
    2. Research and Strategy
    3. Craft a Script
    4. Develop a Storyboard
    5. Start By Creating a Project and Enabling a Recorder
    6. Record Your Explainer Video
    7. Add Transitions to the Explainer Video
    8. Invest Time into the Background Voice and Music
    9. Enhance Comprehension By Adding Captions Automatically
    10. Schedule Your Video on Different Platforms
    11. Access the Smart Short Clips
    12. Keep Track of Your Performance With Market Analysis

Part 1. The Best Animated Explainer Video Maker: Creating Professional Content

When it comes to creating top-notch explainer videos, you need a tool that offers all the useful resources one needs to generate such videos. Wondershare Filmora stands out as one of the most versatile and user-friendly platforms available for creating these videos from scratch. Users can record high-quality videos and audio using their recorder.

Make Explain Videos With Filmora
  • Record video and voice directly in Filmora's editor.
  • Use preset animations for dynamic video impact.
  • A library of royalty-free media, effects, and stickers.
  • Utilize AI tools for easy editing.
box filmora

Some Incredible Features Filmora Offers to Generate Explainer Videos

  1. Extensive Creative Asset Library: Access Filmora's vast library of templates, images, and AI-powered effects to enhance your explainer videos with ease.
  2. Add Music to Your Videos: Effortlessly enhance your explainer videos by adding background music from Filmora's extensive library, or let the AI generate relevant music automatically.
  3. Adding Captions and Subtitles: Use AI to automatically generate captions and subtitles, making your explainer videos more accessible and understandable for all viewers.
  4. Multiple Aspect Ratio Settings: Customize your videos with adjustable aspect ratios to ensure your content looks perfect across any platform.
  5. Post Scheduling: Schedule your explainer videos on multiple social media platforms directly within Filmora, specifying the time and date for easy management.
  6. Detailed Marketing Analysis: Analyze the performance of your explainer videos, including likes, comments, and reach, across different social media platforms.
Make Your Explainer Video
Make Your Explainer Video

Part 2. Guide to Creating A Perfect Explainer Video Through 12 Simple Steps

Making a tutorial video sounds simple, but it has many complexities that should be taken into consideration. After learning about the best animated explainer video maker in detail, let us now have a look at how you can use this tool. The provided guide will give you a detailed tutorial on how to create explainer videos with Wondershare Filmora.

How to Create Expaliner Videos:
Step 1. Establish the Aim
Step 2. Research and Strategy
Step 3. Craft a Script
Step 4. Develop a Storyboard
Step 5. Start By Creating a Project and Enabling a Recorder
Step 6. Record Your Explainer Video
Step 7. Add Transitions to the Explainer Video
Step 8. Invest Time into the Background Voice and Music
Step 9. Enhance Comprehension By Adding Captions Automatically
Step 10. Schedule Your Video on Different Platforms
Step 11. Access the Smart Short Clips
Step 12. Keep Track of Your Performance With Market Analysis

Now that you have an idea of the process behind crafting an explainer video let's look at an in-depth explanation of the steps mentioned above.

Step 1. Establish the Aim

Before you start, you must understand why you are making an animated explainer video and what you want to achieve through it. After picking a niche, narrow down your targeted audience depending on the kind of content you are about to create.

Step 2. Research and Strategy

Once you have decided on the topic, the next step should be information gathering on the subject. Following that, deciding what animations land live-action is required to make the tutorial compelling. Also, you should opt for a video style, pick screencasts, and choose strategies for effective video execution.

Step 3. Craft a Script

To ensure that your explainer video is information-rich, you must formulate a script that features all the necessary details on the topic. If you are not a good writer but have a creative vision, you can use the AI Copywriting Feature of Filmora to get the ideal text.

try ai copywriting for compelling script
  • Step 1: Open Wondershare Filmora and go to the "Toolbox" section.
  • Step 2: Select "AI Copywriting" and enter your video idea, topic, and output language.
  • Step 3: Adjust the "Number of Results" if needed, then click "Generate" for a script outline.

Step 4. Develop a Storyboard

After creating a script of your animated explainer video, you must focus on the visual elements that align with each part of the script. Besides, this is the part where you decide on the transitions and effects you want to use to make the message more impactful.

Step 5. Start By Creating a Project and Enabling a Recorder

proceed to record your explainer video
  • Step 1: Set up the basic idea of your video and launch Filmora.
  • Step 2: Press "New Project" to start recording, then access the "Media" section from the toolbar.
  • Step 3: Click the "Record" option to expand the list and select your desired option, such as "Record from Webcam," to proceed.

Step 6. Record Your Explainer Video

record explainer video
  • Step 1: Once you opt for recording, a new dialog box will appear.
  • Step 2: Select your desired recording settings, such as screen resolution, mic, and speakers, and choose the camera for recording.
  • Step 3: Specify the destination and hit the red round button to start recording. When done, press the red button again, and the video will be automatically imported into Filmora's editing interface.

Step 7. Add Transitions to the Explainer Video

browse suitable transitions and apply
  • Step 1: To add transitions, go to the toolbar and access the "Transitions" option.
  • Step 2: Scroll through the library and drag a transition to the timeline that suits your explainer video.
  • Step 3: You can use the search bar to find specific transitions and adjust them through the "Transitions" panel on the right.

Step 8. Invest Time into the Background Voice and Music

navigate to voice cloning capability
  • Step 1: Access the "Audio" option from the toolbar and expand the "AI Music" section.
  • Step 2: Specify the mood and theme, then press the "Generate" button to create the music.
  • Step 3: After the music is created, listen to it and add it to the timeline for synchronization with your explainer video.

Step 9. Enhance Comprehension By Adding Captions Automatically

enable translated subtitles and tap export
  • Step 1: Access the "Titles" menu and expand the "AI Captions" section.
  • Step 2: Select the language of the audio and translation, then press the "Generate" button.
  • Step 3: Once the captions and translations are generated, finalize your edits and click the "Export" button in the top-right corner to complete your tutorial video.

Step 10. Schedule Your Video on Different Platforms

schedule explainer video for social media
  • Step 1: Open the "Titles" menu and expand the "AI Captions" section.
  • Step 2: Select the language of the audio and translation, then press the "Generate" button to create subtitles.
  • Step 3: Once editing is complete, go to the top-right corner and press the "Export" button to finalize your tutorial video.

Step 11. Access the Smart Short Clips

If you want to have a look at how your posted video is working on social media, launch Filmora on your device again and access the "Smart Short Clips" option. Next, paste the link to the video within the text box provided and press the "Market Analysis" icon.

access smart short clip feature filmora

Step 12. Keep Track of Your Performance With Market Analysis

In the following window, a detailed market analysis with views, likes, and comment counts will be provided.

monitor analytics of explainer video
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Part 3. [Exclusive] Explainer Video Examples For Inspiration

When you have a visual example of something, it is easier to recreate it. To help you find inspiration, we have listed the top explainer videos on the internet.

How to MAKE a STOP-MOTION VIDEO with a PHONE

In this video created by a designated tutorial channel, Steve explains how you can make a stop-motion video on the phone. After learning how to make an explainer videos, he explains the process step-by-step in an engaging way to help the audience know the intricacies.

Michael Jackson Moonwalk Tutorial! *1 MINUTE DANCE LESSON*

Everyone aspiring to be like Michael Jackson should watch this video and recreate his famous Moonwalk. He thoroughly explains the footwork that goes behind mastering this technique. In the end, he flaunts his mad Moonwalk skills and blows away the audience.

Ariana Greenblatt's 10-Minute Everyday Contour Routine | Allure

This original Allure video shows the famous Ariana Greenblatt sharing her everyday makeup routine. During the tutorial, she spills her beauty secrets and childhood stories. She keeps the makeup simple, teaching the viewers the art of subtle glow.

Hailey Bieber's skincare routine for a super glowy complexion | Vogue France

The model Hailey Bieber spills her skincare secrets with the audience and flaunts her radiant bare skin. She finds a way to introduce the products from her skincare line that complement her natural glow. Besides being inspirational, this explainer video is also motivating for those who want good skin.

Mariah Carey Bakes Christmas Cookies | Now Serving | Vogue

Mariah Carey can bake cookies, and she proves it in this video. In her signature hairstyle, she mixes all the ingredients and bakes the perfect Christmas snacks. At the end, she adds icing to the cookies to make them ready for the occasion.

Conclusion

To conclude, this article provided a detailed guide on how to make an explainer video utilizing the right resources. Moreover, the article discussed how one can generate and refine visual content using Wondershare Filmora. This all-in-one multimedia solution offers an extensive library to add interactive elements to your explainer video and grab the audience's attention.

FAQ

  • How long should an explainer video be?
    The ideal length of an explainer video depends on its purpose and the target audience. However, 30-90 seconds is generally optimal for most audiences, allowing you to explain the key points concisely without losing attention.
  • What should be the frequency of posting an explainer video on social platforms?
    Once every 1-2 weeks is ideal for platforms to keep your audience engaged without overwhelming them. You can utilize the social post-scheduling feature of Wondershare Filmora to schedule your video posting.
  • Which platform provides a complete system of making an explainer video to perfection?
    Wondershare Filmora is one of the most reliable explainer video makers that offers a complete set of tools to create compelling content. Users get various AI-powered creation tools to craft compelling videos.
James Hogan
James Hogan Feb 05, 25
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