FameBit is one of the leading influencer marketing platforms.
Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.
Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.
Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.
You must have at least 5,000 subscribers to join FameBit.
How Much Money Can You Make
How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive.
When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.
How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.
For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.
How to Make Money With FameBit
Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.
While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.
If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?
Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.
Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.
Negotiating with Sponsors
When you want to be part of a campaign a brand has posted, you send them a proposal.
Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.
Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.
If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.
If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.
Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.
How to Avoid Alienating Your Audience
Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.
Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.
Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.
Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.
You want the branding in your videos to be subtle, but you never want to hide that it is there.
So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.
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Shanoon Cox is a writer and a lover of all things video.
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