100% Security Verified | No Subscription Required | No Malware
In this day and age, video creation and marketing work pretty well together. Why so? Well, let’s just simply say that it’s because most people are now inclined to consume this type of entertainment. If you want to promote your business, then choose a medium that your target audiences are likely to use often. Don’t worry. Creating marketing videos nowadays is indeed a walk in the park. There are now tons of video editing apps that can truly help you make good progress in a snap. Of course, you have to choose the best one that offers the tools you need and familiarize yourself with them. Going forward, the creation process will be smooth like butter.
Are you now ready to step up your video creation and marketing game? That’s great. In this article, we will talk about the elements of marketing videos. We will also suggest some tips that you can take into consideration. Lastly, we will provide a short guide on how to create one quickly and easily. Continue reading below to learn more.
In this article
How to Make Marketing Videos Using Wondershare Filmora?
Many people assume that video creation and marketing are complicated tasks. Sure. To a certain extent, we can say that it’s probably right. Both of them are fitted with certain areas that are quite hard to handle. But don’t worry. Modern video editing tools are there to simplify the intricacies of these procedures. Try Wondershare Filmora. In this regard, this powerful video editing software is packed with tools and resources that can offer you great help. Do you want to give it a shot? If that is so, then check out the details below to learn more.
Core Features
As indicated earlier, Wondershare Filmora has lots to offer when it comes to video editing. Each function can definitely help you a lot when creating marketing videos. Just make sure that you’re familiar with them in order to make significant headway. To get you started, below is the list of its major features you should check out.
- Basic and professional video editing: It is packed with numerous tools that can help you facilitate a variety of video editing techniques in a snap.
- Numerous creative assets: It is home to a large library of creative resources that you can readily access within the platform. Among the files you can use are stock pictures, video clips, audio bits, effects, filters, and many others.
- Ready-made video templates: It offers tons of pre-designed video templates that you can easily customize based on your preferences. If you don’t wish to start from scratch, these assets can truly help you a lot.
- Artificial intelligence: It provides access to a number of AI-powered tools that you can easily integrate into your creation process. For creating marketing videos, you can try AI Text To Video or AI Image To Video for instant content generation.
- Flexible video export options: It allows you to render and export videos in different formats. Among the supported file types are MP4, WMV, AVI, MOV, F4V, MKV, 3GP, MPEG-2, WEBM, GIF, and MP3.
AI Text To Video
Indeed, AI technology has made video creation and marketing a lot simpler. Imagine creating video content from nothing but simple text. Yes. That’s a whole new level of advancement. If you want to have it a go, Wondershare Filmora can help you through AI Text To Video. It’s a special feature that transforms a text-based description into full-length video content. Amazing, right? Learn more about its amazing benefits from the list provided below and try it when creating marketing videos.
- It supports numerous languages for the text prompt. Among them are Chinese, German, Spanish, Portuguese, Dutch, French, Polish, Korean, and more.
- It is capable of analyzing a wide range of text prompts and producing a corresponding output accurately. Without the need to use actual assets, you can create meaningful content in a snap.
- It allows you to customize the output using the provided options. For instance, you may change the font details, video styles, and other necessary elements. In the same way, you can also edit it further within the main workspace of Wondershare Filmora.
- It gives you the option to customize the transitions as well. Just choose your preferred animation and insert it into the project to apply your desired changes.
AI Image To Video
We can safely say that AI Text To Video is remarkably beneficial. So long as you have a clear and intelligible text prompt, you can definitely create stunning video content. However, keep in mind that the power of artificial intelligence is not limited to one type only. There is absolutely more to it. Another AI tool you can put to good use is AI Image To Video. It’s quite similar to AI Text To Video, except that its required input is an image file and not text. Yes. Basically, this tool animates images and converts them into videos. Is this something you find very helpful when creating marketing videos? If that is so, then read the details below to learn more.
- It instantly transforms any image file into video content without complex configurations. Just make sure that its format is supported by the platform.
- It offers tons of ready-to-use presets that can help you animate the image file. Among them are AI Hug, AI Kiss, AI Fight, Horror Crack, Struck By Lightning, Run Away, and more. Just choose one and run the selected image file into it.
- It gives you several options to customize the output even further. For instance, you insert background music, text overlays, and certain special effects.
- It is compatible with both mobile and desktop. That means you can generate video content from an image file whether you’re using a computer or a smartphone. Of course. Just make sure that you install Wondershare Filmora on your device to proceed.
Step-By-Step Guide
Although its features are quite complex, Wondershare Filmora remains intuitive and user-friendly. You’ll not find it hard to initiate certain operations when creating marketing videos. Just ensure that you’re familiar with the workspace and its corresponding navigation. Do you want to give it a try? If that is so, then check out the series of tutorials provided below. Read the instructions very well and follow the indicated steps accordingly.
Create Marketing Videos From a Template
Step 1: Download the Wondershare Filmora application from its official website. Right after, install it on your computer.
Step 2: Run the newly installed video editing software on your desktop afterward. Once it fully loads up, head over to the main dashboard and tap New Project to start editing. Alternatively, scroll down to the Local Projects section and open an existing session if there is any available.
Step 3: After that, navigate to the Elements Panel and click Import under the Media tab. Select all the files you are going to use and then upload them to the platform.
Step 4: At this point, it’s time to select and customize a video template. Don’t worry. It’s a piece of cake. To get started, switch the Elements Panel’s tab from Media to Templates.
Step 5: Browse the available selections or search for a specific type of template you want to use. Choose one based on your preferences and then click its corresponding Download button. Once done, grab the template asset and drag it all the way to the Editor Timeline for further customization.
Step 6: As previously indicated, video templates offered by Wondershare Filmora are editable. Depending on the type of the selected preset, you can edit the text, add imported elements, change the animations, and the like. To do that, simply click the Replace button attached to the asset and then make your desired adjustments.
Step 7: Finally, play and review the output. If you’re satisfied with the result, click the Export button right above the Preview Panel to render the video and save a copy to your computer. Otherwise, continue making adjustments until you achieve a desirable outcome on your end.
Create marketing videos using AI Text To Video
Step 1: On Wondershare Filmora’s main dashboard, find and select AI Text To Video. If it’s not displayed, click the More Options button instead to view the entire collection.
Step 2: A new panel will then open on your computer screen. From there, access the text box and type a text prompt that describes the video you want to create.
Step 3: After that, navigate to the settings section right below the input field and make the necessary adjustments. You may change the default inputs and specify your preferred Voice Language, Voice Style, and Video Aspect Ratio. If you want to use your own voice, tap Clone Voice instead. Once done, tap Text To Video to run your inputs.
Step 4: Finally, the video will be generated based on the provided description. You may further edit the output using the available tools in the workspace. Once done, click Export to render and save the video.
Create marketing videos using AI Image To Video
Step 1: On Wondershare Filmora’s main dashboard, find and click Image To Video. If it’s not displayed yet, tap the More Options button instead to view the full collection of tools.
Step 2: Following that, you will be automatically redirected to the main workspace of Wondershare Filmora. From there, browse the preset selections under the Media tab and select one. Click its corresponding Create button to proceed.
Step 3: Tap the Upload tab and import the specific image file you wish to use. On the one hand, you may click the Customize button if you want to specify a particular element or theme.
Step 4: Once done, choose your preferred Picture Mode and Resolution. At the same time, crop the image if necessary and fix its position. Finally, click Submit.
Step 5: Review the input and then click Submit to proceed. In a minute or two, the video will be generated. Drag the asset from the Elements Panel to the Editor Timeline for further customization. Make your desired adjustments using the available options. Once completed, tap Export to render and save the video content.
Elements to Consider When Creating Marketing Videos
How to make marketing videos? Well, we have learned earlier that this procedure is indeed a walk in the park. There are lots of tools that can help you craft video content either from scratch or a template. In actuality, we can safely say that creating marketing videos is no different from other types of content. The steps and tools are mostly the same. However, keep in mind that marketing videos have a different purpose to serve. It should primarily cater to the promotion of a particular product or service. Having said that, you have to take certain video elements into consideration. Don’t worry. It’s a piece of cake. To get you started, check out the list below.
A balance between quality and quantity.
It’s true that you have to publish as many promotional posts as you can in order to get the best results. Follow the schedule indicated in your marketing plan. However, make sure that the quality will not be compromised when you decide to increase the quantity of your posts. Keep both things in the right proportion.
Highlights that catch attention.
You’re at liberty to select the specific scenes you want to include. Whether you’re editing manually or using Smart Short Clips, the decision is yours to make. That said, select the scenes that grab attention and highlight them in your video content.
The identity of your brand.
When creating marketing videos, take note that you are promoting your company’s product and service. That’s why you should ensure that your brand identity is well-featured in your marketing video. Consider it an important component as you plan your video creation and marketing strategy.
Effective promotional message.
Creating marketing videos means communicating with your target audience. It’s the primary medium you can use to connect with them and start building a fruitful relationship. That said, strive hard to compose a promotional message that effectively does the job. Make sure that your words are persuasive and engaging enough.
Call-To-Action
Last but not least is call-to-action. Tell the audience what to do next. It can be about visiting your website or making a purchase from your store. Just make sure that your call-to-action is truly actionable.
Tips For Creating Marketing Videos For Social Media
From a technical standpoint, it’s fair to say that creating marketing videos is a walk in the park. Modern video editing apps like Wondershare Filmora are there to simplify the creation process. However, we cannot deny that the result of these promotional materials is out of our control. The only thing we can manage is the actual editing and its subsequent publication. Don’t sweat it. There are some tips that can help you finalize your campaign and get high-quality outcomes. Check them out below.
- When creating marketing videos, always start with a script. Write it very well, finalize the content, and follow the instructions indicated. Use the script as your primary guide.
- Keep in mind that the first few seconds of the marketing video is the most important. Therefore, don’t forget to highlight the best parts in this section.
- Sure. Marketing videos are meant to promote a product or service. However, don’t forget that you still need to be creative in this regard. For instance, create an interesting storyline and follow it through.
- Prioritize video aesthetics. Make sure that the animation, cinematography, and other elements are visually appealing.
- Finalize the duration very well. Not too short, not too long. Keep it bearable to maintain the interest of your viewers.
- Add captions or subtitles. Likewise, insert well-selected background music to make it a lot lighter and more enjoyable.
Conclusion
Video creation and marketing are now part of the business. They are the two elements that can truly help you when it comes to promotion. That said, strive hard to master these operations. Don’t worry. Creating marketing videos is now very easy as long as you choose the right tool. In this regard, download Wondershare Filmora. It’s a powerful video editing software packed with resources and features that can assist you every step of the way. Depending on your choice, you may edit a template or generate content using artificial intelligence. Of course. You can also do it manually if personalization takes a huge part of your preference. Explore this platform on your end and make the most of the benefits it has to offer.
