Quick Guide on How to Ace Social Media Video Marketing

Evidently, social media platforms are now considered the most powerful channels for business promotion. Each of them offers a special capability that allows users to reach tons of people and connect with potential customers. That’s why you should not brush off the idea of exploring this development on your end. Start little by little and improvise as you go along. In this regard, you might consider trying social media video marketing. Since video content is currently very popular, incorporating it into your marketing mix can certainly help you make significant headway. Don’t worry. When it comes to the video creation, there are tons of apps that can assist you all the way. Just choose one that comes with the specific set of features you need.

In this article, we will discuss the highlights and components of video marketing through social media. We will also provide some helpful guides that you can take into consideration as you go along. Lastly, we will teach you how to craft great content for this kind of advertising. Continue reading below to learn more.

How to Use Wondershare Filmora For Social Media Video Marketing?

For the most part, social media video marketing revolves around video creation. You have to craft stunning outputs that can be used to promote businesses and ignite traction. Sure. Video editing is not a walk in the park. However, the process can become more manageable if you’re going to use the right software that fits your needs. You can try Wondershare Filmora in this regard. This powerful video editing app is packed with resources and tools you can use to produce high-quality video content. Would you like to take a closer look and have it a go soon? If so, then check out the details below to learn more.

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Core Features

As previously indicated, Wondershare Filmora has tons to offer when it comes to video editing. You can put them to good use so long as you’re familiar with their functions. To get you started, its primary functions are listed below. Check them out and understand how these features work.

• Simple and professional video editing: It is packed with highly advanced tools that can help you facilitate a variety of video editing techniques in a snap.
• High-quality creative resources: It is home to a large library of creative assets that you can readily access within the platform. Among the materials you can use are stock images, video clips, audio bits, effects, filters, and more.
• Ready-to-use video templates: It offers a diverse collection of pre-designed video templates that you can easily customize based on your preferences.
• Artificial intelligence: It provides access to a number of AI-powered tools that you can easily integrate into your creation process. As for social media video marketing, you can try to use AI Image To Video and Smart Short clips.
• Flexible video export options: It allows you to render and export videos in different formats. Among the supported file types are MP4, WMV, AVI, MOV, F4V, MKV, 3GP, MPEG-2, WEBM, GIF, and MP3.

AI Image To Video

Manual video editing can be easily performed within the workspace of Wondershare Filmora. Why so? Let’s just say that it is equipped with almost everything you need. You can proceed manually if you wish to. However, take note that Wondershare Filmora offers AI-powered tools to make the process a lot easier for you. One of them is AI Image To Video. Basically, it’s a special tool that transforms a simple image into a video. If you don’t have much time to start from the ground up, then this tool will come in handy. Check out the details written below and learn more about the power of AI Image To Video. Who knows? It might be the key you need to ace social media video marketing.

• It offers tons of presets that you can use to animate your images in a snap. Among them are AI Hug, AI Kiss, AI Fight, Smoke Vanish, Horror Crack, and more.
• It gives you the basic options to customize and finalize the output according to your liking. For instance, you trim the clips, add music, insert transitions, implement special effects, and the like.
• It provides instant outputs within a minute or less. If you need content for social media video marketing, then this one can give you some right away.
• It works on both mobile and desktop. So long as Wondershare Filmora is installed on your device, you can access this tool and run your input conveniently.

Smart Short Clips

Truly, artificial intelligence is a game-changer, especially when it comes to social media video marketing. AI Image To Video does a very fantastic job in this regard. You can try it for quick and instant content generation. However, take note that it’s just one of the many options. There’s a lot more you can explore and take into consideration. Another powerful AI feature you can try is Smart Short Clips. Its job is simple but extremely beneficial. As the name suggests, Smart Short Clips converts long-form videos into multiple short clips to highlight certain scenes. It can be helpful to you if your usual content for social media video marketing is Reels or anything similar. Do you want to know why? Check out the details provided below.

• It is capable of analyzing any type of video and identifying the highlight scenes that catch attention. Basically, the tool will give suggestions based on the video file you run. All you have to do is review each of them and choose one.
• It supports basic customization. If necessary, you can add background music or voiceovers to enhance the quality of your output. At the same time, you can also trim, cut, or rearrange the clips according to your liking.
• It allows you to integrate social media platforms for seamless file upload and export. Just log into your account and configure the related settings accordingly.
• The entire process is automated. After providing your input, the rest of the job will be done by the AI itself.

Step-By-Step Guide

From simple to advanced video editing features, Wondershare Filmora has plenty to offer. But don’t worry. Its interface is intuitive enough for easy browsing and convenient navigation. If you want to create content for social media video marketing, you’ll not have a hard time. Do you want to have it a go on your end? That’s great. To get you started, check out the series of tutorials written below. Read the instructions very well and follow the indicated steps accordingly.

Create Social Video Marketing Content Using a Template

Step 1: Download Wondershare Filmora from its official website. Right after, install it on your computer.

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Step 2: Launch the newly installed video-editing app on your desktop afterward. Once it fully loads up, head over to the main dashboard and click New Project to start editing. Alternatively, scroll down to the Local Projects section and open an existing session if there is any available.

Step 3: After that, navigate to the Elements Panel and click Import under the Media tab. Select all the files you are going to use and then upload them to the platform.

Step 4: At this point, it’s time to select and edit a video template. Don’t worry. This is indeed the easiest part of the process. To get started, switch the Elements Panel tab from Media to Templates.

Step 5: Browse the given selections or search for a specific theme. Choose one according to your liking and then click its corresponding Download icon. Once the template asset is ready, grab and drag it to the Editor Timeline for further customization.

Step 6: As indicated earlier, video templates offered by Wondershare Filmora are mostly editable. Depending on its specific type, you can change the default text, add imported overlays, reconfigure the animations, and the like. To do that, click the Replace button attached to the template asset and then make your desired changes one by one.

Step 7: Finally, play and review the output. If you’re satisfied with the result, tap the Export button to render the video and save a copy to your computer. Otherwise, continue making adjustments until you obtain a desirable outcome.

Create Social Video Marketing Content Using AI Image To Video

Step 1: On Wondershare Filmora’s main dashboard, find and click Image To Video. If it’s not included in the choices, click the More Options button instead to view and explore the full collection.

Step 2: After that, you will be redirected to the main workspace of Wondershare Filmora. From there, browse the template selections under Media and pick one based on your preferences. To proceed, click its corresponding Create button.

Step 3: Tap the Upload tab and select the specific image file you wish to use. On the one hand, you may click the Customize button right below it if you want to input a specific description for the image you want to use.

Step 4: Subsequently, choose your preferred Picture Mode and Resolution. Once done, tap Submit to proceed.

Step 5: Review the details, then click Generate. In a minute or less, a video will be generated from your image file.

Step 6: Drag the asset to the Editor Timeline for further customization. Once changes are applied, click Export to render and save the video to your device.

Create Social Video Marketing Content Using Smart Short Clips

Step 1: On Wondershare Filmora’s main dashboard, find and select Smart Short Clips. If it’s not available in the choices, click the More Options button instead to view and explore the full collection.

Step 2: A new panel will be then displayed on your computer screen. From there, click the Upload tab and select the specific image file you want to use. Alternatively, you may also use the video content published on your YouTube channel. To do that, log into your active YouTube account and then enter the video URL into the provided input field.

Step 3: After that, head over to the Project Info section and configure the given settings based on your preferences. For instance, specify the Language, Duration, and Theme. At the same time, choose the template you wish to use for your short clips. Once done, click Generate to proceed.

Step 4: In a minute or two, Wondershare Filmora will produce different versions of video content. Review each of them and choose one based on your personal liking. If you want to use the exact video, tap Export. On the one hand, click Edit to further customize the output.

4 Vital Components of Social Media Video Marketing

Social media video content is indeed the most important element of social media video marketing. You have to master its creation process in order to get astonishing results in this regard. However, don’t forget that video creation is just one part of the process. There are other components that also share the same level of importance, particularly in the context of marketing. Do you want to know what those are? If that is so, check out the list below.

The social media channel

Before you proceed with video editing, determine first which social media platform suits your needs. Study the platform and then craft video content based on its features.

Video duration

Social media video content doesn’t have to be very long. Just maintain a specific duration that can keep your target audience interested.

Graphic design

Aside from the actual video content, graphic design is also as important in terms of social media video marketing. Therefore, create thumbnails or graphics that pull people in and catch their attention.

Music and sound effects

Last but not least is music. Select the perfect sound effects and background audio that perfectly blend with your visual content.

Pro Tips For Making Social Media Video Marketing Content

The platforms for social media video marketing actually vary from one another. Each of them carries a special array of features that you can take to your advantage. That said, you have to implement a certain strategy from one platform to another. Check out the list of tips below to get started.

Facebook Marketing Video

Up to this day, Facebook remains a useful platform for business promotions. That said, you have to take it to your advantage. Create stunning Facebook marketing video content and publish them on the platform. Here are some tips for you.

• Vertical videos are highly preferred on Facebook. Hence, create this kind of video more often.
• Keep the video short. One minute or less is already enough.
• Don’t limit your video to one style only. Explore other types and try to switch from one to another.
• Identify your top-performing content and try to create more of it.

Instagram Marketing Videos

Instagram marketing videos can be a great medium as well for social media video marketing. It’s very popular nowadays as people across the globe use it to share pictures, videos, and other similar content. Therefore, you should also include Instagram marketing videos in your current promotional mix. To get started, check out the tips listed below.

• Use images or videos to tell a story.
• It’s best to create an Instagram content calendar and follow the specified timeline.
• Try Instagram ads if you have the means to expand your reach.
• In terms of theme and design, keep your feed consistent and organized to attract attention and turn heads.
• Don’t forget to add hashtags when writing captions.
• Collaborate with some influencers to connect to a specific group of audience.

YouTube Marketing

Entertainment always comes first to mind when talking about YouTube. Well, why not? This video-streaming platform offers a lot of those materials to viewers around the world. However, this is just one aspect of what this platform can actually do. You can also use YouTube for business promotion. To get started, check out the list of tips below and take them into consideration.

• Dedicate a YouTube channel that caters only to the promotion of your products and services. Incorporate your company branding as you set the display photo, banner, channel description, channel trailer, and the like.
• Define the demographics of your YouTube audience and use them as your guide when creating content.
• Publish content regularly. Make sure that you both have long-form videos and shorts in the queue.
• Lastly, practice YouTube SEO. Try to insert keywords naturally into the title and description. Another thing, add tags when posting video content and use a thumbnail design that has previously gained huge traction.

Conclusion

At present, video content published on social networking platforms is shaping the current marketing landscape. Businesses are now focusing on this type of promotional material as people tend to consume it more. That said, you should not leave your company in the dark. Explore social media video marketing and take its benefits to your advantage. For assistance, download Wondershare Filmora. This highly advanced video editing software is packed with resources and features that can help you create stunning outputs. You can start from a template or seek AI-powered assistance. Either way, the creation process will be very convenient and productive on your part.

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