How to Use AdSense for YouTube
In order to monetize your videos you need to link your YouTube channel with your AdSense account. It is through AdSense that you get paid and keep track of your earnings. This article will explain how you can use AdSense to figure out which of your videos make the most money, how your ad revenue is determined, and when you can expect to receive your payments.
How to Use AdSense for YouTube
Finding Your Money in AdSense
Intuitively, many YouTube creators think that the first thing they see when they open up AdSense should be their daily earnings. This is not the case. Besides how much money you have made, AdSense keeps track of a lot of things the average YouTuber will not find useful. Getting to a report on your daily earnings actually takes a bit of navigation.
First, click on Performance Report near the top of your screen in AdSense. In the next page there will be a dropdown menu that says Days. Click on that menu and change it to Products.
In Products, scroll down until you get to a chart where there are two options: Hosted AdSense for Content and AdSense for Content. AdSense for Content relates to a personal website. For information about your YouTube channel click on Hosted AdSense for Content.
The next page is a report of how much money you have made from monetizing your YouTube channel. Your earnings will be organized by date. The money you see in this report has already had YouTube’s 45% commission deducted.
How are my earnings determined?
How much money you make through AdSense depends on your CPMs and EPMs. CPM is an acronym for “cost per mille” and indicates how much money and advertiser is paying for 1000 impressions of an ad. RPM is your revenue per 1000 impressions.
A lot of YouTubers new to AdSense assume that “per thousand impressions” means “per thousand views”, and that is incorrect. Besides the fact that not all views are monetized, impressions are not views. They are ad clicks. For long, skippable, video ads an “impression” is when a viewer watches the ad to the end instead of skipping it.
CPMs vary depending on the type of ad, where it is being run, and current advertising trends. Advertisers pay more for certain kinds of ads or for ad space in more popular videos. Beware of MCN scams claiming they can guarantee you a certain CPM; they cannot. Which ads are displayed in your videos is determined automatically by YouTube’s system and depends on factors like how you categorized your videos and how many views they have.
It is easier to get higher CPMs if your vlog is in a niche genre where higher priced products could be advertised. For example, if your vlog is about home improvement then you will probably get higher paying ads than a general lifestyle vlogger with a similar number of views. Your genre also affects your CPM in the sense that some genres have mostly low paying ads. Ads for online games, for example, tend to have low CPMs.
It is hard to determine what a good CPM for your subscriber count and genre is because there is no information out there about other people’s CPMs. It is actually against AdSense’s Terms and Conditions to discuss them. The average CPM is supposed to be $2, but that number is not related to any particular genre or subscriber count.
The best way to increase your CPMs is to keep track of which of your videos are your best earners. Then you will know to make videos that are similar to those ones in terms of titles, keywords, or target audience.
How do I get paid?
There are five different ways to get paid through AdSense: Check, Western Union Quick Cash, Wire Transfer, Rapida, or an Electronic Funds Transfer (EFT). Generally, AdSense will begin the process of paying you your monthly earnings on the 21st of the following month. How long it takes to get your money after that depends on your payment method.
Using Western Union Quick Cash you can pick your cash up at your Western Union branch the same day.
EFTs get your money to you within seven business days after the 21st.
Checks can take two to four weeks to arrive in the mail.
Wire Transfers and Rapida can each take up to 15 days.
In order to be paid you will have to earn enough to reach the payment threshold, which is $100. So, if you only earn $5 in a month, you should not expect to receive a payment for that month. You will receive your first payment after you earn $100.
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