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How to Get More Views by Optimizing YouTube Title, Description, and Tags

Creating a high-flying YouTube channel takes time, dedication and creativity. Filming amazing videos has to be planned and researched properly to ensure you get a return on your investment of time and energy, but is that really enough?

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next, and much bigger, obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch you video or read your blog if they can't find it, right? A blogger would do this by lacing their content with SEO - search engine optimization - techniques to ensure it is indexed and ranked correctly. But how can a YouTuber do the same? The answer lies in something known as the YouTube meta.

You May Also Like: YouTube SEO Complete Guide

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Part 1: How to Tag YouTube and Add Title, Description

For a New Video

  • Step 1. The first thing you need to do is to sign into your YouTube account.
  • Step 2. Then click the Upload button that’s found on the top right corner of the window.
  • Find Upload option

  • Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.
  • Add title, description and tags

  • Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or a tag of an already published video. The good news is that YouTube allows you to reedit them whenever you want to.

  • Step 1. Log into your YouTube account
  • Step 2. Left click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.
  • Locate Video Manager

  • Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 2: How to Improve YouTube Video Metadata: Tags, Title, Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here's how you can use each of these three elements to create powerful metadata for your video:

1. Tags

Tags are one of the ways you can give your viewers an indication of the content of your video. More important than that though, you are also letting YouTube itself know what your video is about. Part of the YouTube algorithm uses your tags to categorize and better understand your video, helping to put it in context so it can be suggested alongside similar videos.

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don't be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

The YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, the YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more thans two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because the YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the video of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

How to come up with YouTube tags?

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your video tags must be the smart ones. Educated tagging is what is required.

Brand-Specific Tags Addition - Every business want their brand name to show up in the search results in YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

Using YouTube Auto Suggest – Play with the search option in YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

youtube auto suggest

Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

Best practices

  • Build on what you learned in your keyword research and use high traffic keywords as tags
  • Use as many tags as possible, but without being spammy
  • Build related playlists using particular tags
  • Be generic; 'big', 'funny' and 'sweet' are fine, but 'luscious', 'delightful' and 'splendid' don't make the best tags
  • Put the most important tags first
  • Mix single word tags with 'long tail' tags, e.g. 'how to'

2. Title

YouTube titles play a big part in the ranking factors for search. That means you've got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video 'Fluffy climbs a tree' is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be 'cat climbs a tree', but you could even improve on that. How about 'funny cat climbs a tree', which would capture all those people looking for funny cat videos. Or, even better, 'funny Persian cat climbs a tree', also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it's also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

  • Research your keywords and include high traffic keywords at the start of the title
  • Keep titles under 70 characters
  • Branding, episode number and other non-essential info should be at the end of the title
  • Review your YouTube titles from time to time and update with new keywords as search trends change
  • Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

3. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You've got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn't affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

  • Make the first sentence or two compelling and captivating to get people to click
  • Research the best YouTube keywords to use to ensure your video is correctly indexed
  • At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to website, look at a product, watch more videos etc.)
  • If your video is long, consider placing time codes in your description to help users jump to their areas of interest
  • Add links to products showcased, your social channels or website as you wish
  • Don't forget to credit any music you've used here

Part 3: Tips for Tagging YouTube and Writing Title, Description

So, now we've got the basics down, let's move on to some top tips for getting your metadata just right:

  • Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as 'funny cat' when actually it's a video of you unboxing your product will simply irritate your viewers. You'll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

  • Don't put tags in the description

YouTube have given you a place to put your tags, and that's not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

  • Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alters as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today's trending search terms.

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

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Aug 31,2018 12:00 pm
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