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How to Make Money with a Beauty Channel?
Jun 27, 2025• Proven solutions
Beauty YouTuber Income: How Much Can You Really Make?
Beauty YouTubers can earn anywhere from $1,000 to $100,000+ per month depending on their subscriber count, engagement rates, and monetization strategies. According to 2024 industry data, beauty channels have an average CPM of $3-5, making them one of the most profitable YouTube niches.
Beauty Channel Income Breakdown by Subscriber Count (2024 Data)
| Subscriber Range | Monthly Ad Revenue | Sponsorship Rate per Video | Total Monthly Potential |
|---|---|---|---|
| 1K-10K | $50-200 | $100-500 | $500-2,000 |
| 10K-100K | $200-1,500 | $500-3,000 | $2,000-15,000 |
| 100K-1M | $1,500-10,000 | $3,000-20,000 | $15,000-80,000 |
In the video above, beauty YouTuber Gena M explains all the ways there are to make money posting makeup and fashion videos on YouTube. Gena's most important piece of advice for other beauty vloggers is, to be honest. There is nothing wrong with making money from affiliates or sponsors, so long as you only associate with and recommend products you would actually buy.
Here's more advice on how you can make money from your makeup videos:
1. Beauty Brand Sponsorships: $100-$20,000+ Per Video
If you are truly passionate about makeup or fashion then you probably have a few favorite brands. Even if you have never really thought about a brand as your favorite, chances are you purchase one or two types of lip gloss – or any other product – over others on a regular basis.
Wouldn't it be nice if a company whose product you already love and use in your videos would start paying you just to mention them?
There are sites called influencer marketing platforms – the most popular one is FameBit – where you can find brands that are looking for creators just like you to work with them on marketing campaigns. Brands post what they are looking for, and you send them proposals for what kinds of videos you want to make for them.
Sometimes, creating branded content can be as easy as drawing attention to the brand of the eyeliner you use in a few of your tutorials.
Other times, brands may want you to say specific things or include logos in your videos.
Make sure to incorporate any brand messages or product placement you agree to do in ways that will feel natural to your viewers. You should let them know that you have a sponsor, and then incorporate the branded content in ways that do not take away from their enjoyment of your videos.
Current Sponsorship Rates for Beauty Channels (2024)
- Micro-influencers (1K-10K): $50-300 per video
- Mid-tier creators (10K-100K): $500-3,000 per video
- Large channels (100K+): $3,000-20,000+ per video
Top Beauty Brands Actively Seeking YouTuber Partnerships
- Sephora: Up to 10% commission + free products
- Fenty Beauty: $1,000-5,000 per video partnerships
- Charlotte Tilbury: 10% affiliate commission
- Ulta Beauty: Creator program with 8% commission
Best Influencer Marketing Platforms for Beauty Creators
- AspireIQ: Premium beauty brand connections
- Upfluence: Beauty-focused campaigns
- Creator.co: Emerging beauty brands
- Klear: Data-driven beauty partnerships
2. Ad Revenue
Monetizing your videos and earning ad revenue is one of the primary ways beauty vloggers, and all other YouTubers, make money. It takes a long time to earn more than the pocket change from ads, but so long as you keep growing your audience your revenue will keep going up.
Pay attention to the estimated revenue reports to see which of your videos are earning the most money from ads (they won't always be your most popular videos). By making more videos on similar topics you will be able to make more money.
3. Affiliate Marketing: Earn 5-15% Commission on Beauty Products
By becoming an Amazon affiliate, or joining the affiliate program of another online store, you can make money by including links to products in the descriptions of your video or in your related blog posts.
For example, if you talk about your new curling iron in a hair tutorial then you can include a special link to it on Amazon. If any of your viewers follow that link and buy it, you earn a percentage of the purchase.
Even better – if that person keeps shopping, or even skips the curling iron and buys something else, you earn a percentage of any purchase they make on Amazon for a certain period of time.
Affiliate links are mostly used by bloggers, not YouTubers, but you can still include them in the descriptions of your videos (not YouTube Cards or annotations though). It is not a bad idea for you to create blog posts to accompany your videos and post your affiliate links. Blogs are a great way to generate traffic to your videos.
Highest-Paying Beauty Affiliate Programs
| Program | Commission Rate | Cookie Duration | Average EPC |
|---|---|---|---|
| Sephora | 2-8% | 7 days | $15-25 |
| Charlotte Tilbury | 10% | 30 days | $30-50 |
| ILIA Beauty | 10% | 30 days | $25-40 |
| bareMinerals | 8-12% | 30 days | $20-35 |
| Amazon Beauty | 3-5% | 24 hours | $8-15 |
Strategic Affiliate Link Placement for Maximum Conversions
- Video descriptions: First 125 characters for mobile visibility
- YouTube Community posts: 40% higher click-through rates
- Companion blog articles: 3x longer cookie duration engagement
- Instagram Stories with swipe-up: 25% higher conversion rates
4. Real Beauty YouTuber Income Case Studies
Case Study 1: Mid-Tier Creator (45K Subscribers)
Monthly Income Breakdown:
- Ad Revenue: $800-1,200
- Sponsorships (2-3 per month): $3,000-6,000
- Affiliate Commissions: $500-1,500
- Total Monthly: $4,300-8,700
Case Study 2: Large Creator (250K Subscribers)
Monthly Income Breakdown:
- Ad Revenue: $3,500-5,500
- Sponsorships (3-4 per month): $15,000-25,000
- Affiliate Commissions: $2,000-5,000
- Product Collaborations: $5,000-15,000
- Total Monthly: $25,500-50,500
5. Gifts
Sometimes companies might just give you stuff.
As your following gets bigger, brands might start sending you samples of their products in the hopes that you will fall in love with them and mention, review, or use them in your videos. This is not the same as a sponsorship because the brand is not paying you for a specific kind of message.
Receiving these kinds of gifts is not the same as getting paid, but it can certainly save you money on makeup.
Frequently Asked Questions About Beauty Channel Monetization
1. How long does it take to start making money from a beauty channel?
Most beauty creators start earning their first $100-500 within 3-6 months if they consistently post quality content and build an engaged audience of 5,000+ subscribers.
2. What's the average income for beauty YouTubers with 10K subscribers?
Beauty channels with 10K subscribers typically earn $500-2,000 per month through a combination of ad revenue ($100-300), affiliate commissions ($200-800), and occasional sponsorships ($200-900).
3. Which beauty niches are most profitable on YouTube?
The most profitable beauty niches include: luxury makeup reviews (highest CPM), skincare tutorials (high engagement), drugstore vs. high-end comparisons (high affiliate potential), and makeup transformations (viral potential).
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Richard Bennett
staff Editor