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If you are looking for a makeup guru on YouTube, someone who knows a lot about the industry and offers easy tutorials that will help you step up your beauty game, you’ve come to the right place. Today, we will talk about the most popular beauty influencers on YouTube, give you some info about their channel, and what makes them special. These are all YouTubers like Bethany Mota, a famous beauty guru who inspired a lot of people to pursue this career. She was the most popular makeup guru on YouTube a while back, but the situation is different now.
If you stick around until the end, we will also give you some pro tips on how to start a beauty vlog of your own with a very simple app. Let’s get into it.
Are you looking for ways to make your beauty and makeup videos more attractive to get more views? Try using cool beauty effects in the Filmora video editor. You can also use the app to add stylish filters and overlays. You can also change the speed of the video, add animated titles and stickers, and more.
In this article
Top 10 YouTube Beauty Influencers in 2025
1. Yuya
Yuya is currently the most popular beauty influencer on YouTube, with more than 24 million subscribers on YouTube alone. Her name is Mariand Castrejón Castañeda. She started her career in 2009, focusing on the Spanish-speaking community. Her videos have millions of views, and she is showing no signs of stopping.
Yuya is famous for creating very engaging makeup tutorials, ambitious DIY projects, and long-form lifestyle content.
2. James Charles
Coming in at a close second is James Charles, who also has more than 24 million subscribers on YouTube at the moment, but still fewer than Yuya. James is not only a makeup guru but also the first male ambassador for CoverGirl, which was a huge honor for him. People admire him for his energy and dynamic content.
On his channel, you will find all sorts of tutorials, 5-minute crafts, and even some original music. There are also awesome collaborations with other artists.
3. Jeffree Star
Apart from being one of the most popular beauty influencers on YouTube with more than 15 million subscribers, Jeffree Star is also a fully fledged entrepreneur and musician. He uploads content in English, and you can find a lot of interesting and engaging content on his channel.
From beauty product reviews and extensive, detailed, fun, and dynamic makeup tutorials, to special insights into his cosmetic brands and some official music videos, there is a lot of fun to be had.
4. Nikkie De Jager
Nikkie de Jager, known as NikkieTutorials, is a beauty guru from the Netherlands who gained worldwide recognition when her video, “The Power of MAKEUP,” went viral in 2015. She has over 14 million subscribers, and that number is growing rapidly.
Nikkie is a professional makeup artist who frequently features commissioned work in her videos. She is famous for detailed tutorials, product reviews, and deep personal stories.
5. Mari Maria
Coming in at number five is a Portuguese-speaking YouTube makeup guru from Brazil. With more than 11 million followers, her YouTube channel features several types of fun content, from full-face makeup tutorials to a reality-show-type series that takes place in her house.
On her channel, you will find exciting and vibrant makeup tutorials, other types of beauty guru content, and personal vlogs that give viewers insights into her life and career.
6. SaraBeautyCorner
If you are looking for a channel that combines makeup and beauty tutorials with a nifty dose of comedy, then this channel is perfect for you. Sara’s channel offers a lot more than just makeup tutorials and beauty tips. Coming in 6th with more than 10 million subscribers at the moment, Sara is certainly one of the best in the industry.
You can find DIY projects, life hacks, nail art, and for a laugh, you can check out some prank videos. Sara is also great at making bracelets, so you can check that type of video as well.
7. Bethany Mota
As we mentioned at the beginning of the text, Bethany is one of the first makeup gurus on YouTube. She gained a large following and inspired many others to pursue the same career. She used to be number one, but with more than 9 million subscribers, she is currently occupying the number 7 spot.
She gained fame through her fashion hauls, DIY projects, and awesome lifestyle videos. Her creativity is what makes her channel shine.
8. Pautips
At the number 8 spot, we have another Spanish-speaking creator. Her real name is Paula Galindo, and she is a certified beauty influencer on YouTube who has a lot to say about makeup and skincare routines, but she also posts a nifty dose of lifestyle content. She also released a few original songs that are worth checking out.
Her biggest asset is her relatability, offering content for a diverse audience. She also has more than 9 million subscribers, but fewer than the legend, Bethany Mota.
9. Bretman Rock
This is another channel that, just like SaraBeautyCorner, adds a dose of humour to beauty and makeup tutorials. However, unlike Sara, Bertman features content that is a little less filtered, but that’s what his subscribers admire the most. With well over 8 million subscribers, Bertman is standing firm on this list.
On his channel, you will find makeup tutorials, personal vlogs, and a glimpse into his personal life in Hawaii.
10. Michelle Phan
Michelle released her first-ever makeup tutorial on YouTube a staggering 17 years ago. During this time, she has grown her channel significantly, and she currently has more than 8 million subscribers, but a little less than Bretman Rock. She is a pioneer in the beauty vlogger industry and has inspired many young people.
On her channel, you can find makeup tutorials, but she also shares her personal insights and hosts discussions on topics like entrepreneurship and self-care.
Bonus: How to Become a Beauty Guru and Create Awesome Vlogs in Minutes
If you are an aspiring beauty vlogger and you want to create a YouTube channel of your own, you can use an awesome feature available on Filmora’s mobile app to create perfect beauty reels in mere minutes. Here’s how it works.
Step 1: Download and install Filmora on your iOS or Android device.
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Step 2: Open the app and tap on AI Reels Maker.
Step 3: Select videos from your device and make sure that the total duration of all videos uploaded is more than 30 seconds. Then, tap on Import.
Step 4: Pick a Video Theme. Since we are making a vlog, we’ll select that.
Step 5: Pick a Mood for your video. Then, under Sound, you can select the type of audio you want the AI to generate. We’ll go with BGM (background music). You can also select the Aspect Ratio.
Step 6: Pick a Music Style (we’ll go with Pop), and select a Musical Instrument that you want to be used to generate music for your video. When all this is set up, tap on Generate.
Step 7: Wait for the AI to complete the generation process.
Step 8: Review the results, select one of three options for music, and tap on Export.
If you want, you can tap on Project Edit. This will open a project in Filmora where you can use several editing tools to make your beauty reel fit your vision. You can add transitions, effects, add animated titles, apply filters, crop and trim videos, and there are several other AI features that you can explore.
Filmora is also available for Windows and Mac on desktop devices.
Conclusion
Coming up with a cool idea for a new makeup or beauty routine can be a challenging task. If you want a fresh perspective, consider some of the most popular videos uploaded by one of the top 10 beauty gurus on YouTube. Follow the links on our list to discover a new way to make yourself beautiful.
Alternatively, if you want to become a beauty vlogger and try your luck in this industry, you should definitely try Filmora, because it is the most powerful yet easy video editing tool you can find on the market. Try the mobile and desktop versions of the app today.
