YouTube Creator Summit has been held for several years. In 2019, it was held in Tokyo, Japan, but back in 2016, 2017 and 2018, it was held in New York City. This article just introduced the YouTube Creator Summit in 2017.
Tons of big-name creators were flown out by YouTube for a week of activities, networking opportunities, interesting speakers, and unicorn petting zoos. We assume.
The Creator Summit is invite-only, and only 120 YouTubers attended including Grace Helbig, Lilly Singh, Matthew Santoro, Eva Gutowski, Jon Cozart, and Hannah Hart. We can really only imagine what went on based on what some YouTubers chose to share with us over social media. That’s how we know there were appearances from off-YouTube celebrities too, like Will Smith and Riz Ahmed.
Thanks to Nick from nickatnyte, for example, we have a pretty clear picture of the kinds of swag YouTube was giving away.
Nick talks about arriving in New York and goes through the swag box waiting in his hotel room.
There were some clues as to what the rest of the summit was like hiding amongst the swag too. Here’s what was in the box:
1. A map of Dumbo
The hotel YouTube put the creators up in was in Dumbo, Brooklyn. ‘Dumbo’ is an acronym for Down Under the Manhattan Bridge Overpass. While it used to be primarily an industrial area, Dumbo is now the most expensive neighborhood in Brooklyn with many of the old industrial spaces now serving as luxury residential lofts. Dumbo is also a hub for tech startups.
Tess takes you to some of her favorite places in Dumbo.
Dumbo is home to an interesting mix of ‘past’ and ‘future’. The creators who attended the summit probably had a lot of fun exploring it.
2. Post Cards
One of the major benefits of attending this summit would have been networking with other creators, but because of how busy everyone was and how awkward it can be to arrange ‘bumping into’ someone YouTube created a way for creators to send each other notes. All they had to do was write a note on one of the postcards YouTube provided them with and stick it in one of the red mailboxes at the event. YouTube took care of making sure the person it was addressed to got it.
3. S’well bottle
S’well bottles are stainless steel beverage containers that keep drinks hot or cold. They retail for around $45. YouTubers invited to the Creator Summit received ones with YouTube branding on them. A good water bottle is a convention/conference essential, so this was a very practical gift.
4. Branded slippers
To help them relax after long days at the summit, YouTube provided creators with YouTube-branded slippers. They look pretty comfy. Plus, now every time these YouTubers look down at their feet they’ll be reminded to go make some videos.
thinknoodles wearing his YouTube slippers.
5. Pins, pins, pins
There were numerous custom pins available at different events at the summit. Aside from a complementary Brooklyn and 1 Hotel Brooklyn Bridge (the hotel the creators were staying at) pins, the creators did not receive these in their swag boxes – they had to collect them.
6. Denim jacket
A denim jacket with a play button on it was also in the box. The idea was that creators would collect pins and display them on their new jackets. At the end of the week, they would have a great souvenir reminding them of every event they attended at the summit.
Hannah Hart posted this photo from a river cruise she and other YouTubers went on while in New York for the summit.
Most creators here on Filmora are still trying to grow their channels, but one day I hope you’ll be able to attend an event like the YouTube Creator Summit and tell us all about it!
Want to join the YouTube Creator Summit in the future? We all know that there is a long way to go, but we can start making good YouTube videos now. Remember to use Filmora with the templates and effects to touch up your YouTube videos.
Richard Bennett is a writer and a lover of all things video.