Almost every business has a logo, which they use to depict their character and unique values. However, static logos are soon becoming a thing of the past. Companies are now turning to animated logos to wow their audience. Perhaps a logo intro is the missing piece you need to create a buzz around your brand and grab the attention of any onlooker.
The article below will discuss the importance of logo reveals, how they can benefit your company and how to make one for yourself.
In this article
Importance of Logo Reveals in Your Intro Video
- First and foremost, logo reveal add some spice to your image. A slight motion could go a long way in giving the viewer a unique perspective on your logo.
- Secondly, logo reveal intro videos set you apart from your competitors. Any slight similarities between logos can be easily forgotten when you create an animated clip of your logo. Logo reveals also boost brand awareness because the animation is etched in your clients' minds, making it easy to remember.
- Lastly, free logo intro templates evoke positive emotions, which cause your audience to associate your brand with good things.
Benefits of Using Logo Reveal Intro Video With Templates
- The first benefit of using a logo intro template is that it is pretty fast to make. In less than 5 minutes, you will have your video ready to use. You don't need to go through a learning curve to make the video. The pre-made templates make your work easy, taking the tedium out of the entire process.
- As you continue trying to put your business out there, it would help to consider the cost. A free logo intro template is an affordable way to spread the word about your business and won't leave a massive dent in your pockets.
- Lastly, logo reveal intro videos with templates are fun to design. It is interesting to see all the shapes and forms come together to form the final result.
How To Make a Logo Reveal Intro Video With Templates
Now that you know what a logo reveal is and how it can benefit your company, you are probably very eager to learn how to make one for yourself. Wondershare Filmora is an example of an efficient tool you can use to create a logo reveal intro video with templates.
Since this platform has numerous features, we will only discuss the template feature. Wondershare Filmora has more than 1000 templates you can use to create a stunning logo reveal video. If you are unsatisfied with the stock videos within the template, you can replace them with unique videos from your internal storage.
A bonus point is that Filmora allows you to share your favorite templates with other creators who want to give creating a logo reveal video a trial.
How-to steps
Below is a simple step-by-step guide to making a logo reveal intro video with Filmora.
Step1 Upload videos from your internal storage.
Step2 Select the “Templates” tab and type “Intro logo” in the search bar to narrow down your search.
Step3 Choose a template that tickles your fancy and drag it to the track below.
Step4 Drag your own logo to the track to replace the sample one.
Step5 Export your video as an MP4 and save a copy to your internal storage.
Tips for a Fantastic Logo Intro
We hope the comprehensive guide above was easy to follow and inspired you to try your hand at creating your own logo reveal video. Without further ado, let's discuss some tips for a fantastic logo intro.
- Start by conducting ample research to find as many intro videos as possible before attempting to make your own. Watching and learning will allow you to figure out what works and what you shouldn't do. You might also discover many resources to make a fantastic intro video you missed.
- Understand what message your company intends to send and tailor your intro video to portray it as accurately as possible. For instance, you could create a fun video to relay that your brand is easygoing.
- It wouldn't be a great idea to show your entire logo all at once. You could create anticipation by showing tiny bits of your logo in each frame till the final logo covers the screen.
- Design your video in a manner that keeps your audience glued to the screen. The dynamism will keep the viewer watching because they don't want to miss what comes next.
- Though it is not mandatory, you could end the video on a dark background, such as pitch black, to ensure your logo is clearly visible to your audience.
- The most important tip is to keep the video short, so you don't bore your audience. The average attention span for most viewers is shorter than 15 seconds, meaning any video longer than that will cause them to click away from your video.
People Also Ask
Before we bid you goodbye, let's answer some commonly asked questions about template intro logo and logo reveals.
Q1. What Is a Logo Intro?
You have probably seen a logo intro before, even though you didn't know what you were looking at. A logo intro is a short clip of a company's logo that features before a movie.
Recently, companies have started warming up to logo intros to create a lasting impression on their visitors and prospective clients. You could use a logo intro to portray your unique character and encapsulate what you stand for. In addition, a logo intro is a sure way to gain a competitive advantage over your rivals.
Q2. What Is a Logo Reveal?
Contrary to the logo intro that features at the beginning of the clip, a logo reveal comes at the tail end. This short animation is a depiction of your logo, which helps cement your marketing strategy and display your brand in a more interactive manner.
A logo reveal is also known as a logo stinger or sting. Since the average attention span of Internet users is pretty short, it would be a great idea to keep the logo reveal to a maximum of 10 seconds. The shorter the video, the higher the chance your audience will grasp your message and remember your brand.
Q3. What Are the 5 Rules of a Good Logo?
You cannot create an unforgettable logo reveal without designing the logo first. Since your company logo appears on almost anything concerning your business, it would be wise to make a valiant effort to ensure it fits the bill. Below are some of the qualities of a good logo.
Unique
It would be a shame if your logo looked like someone else's. Ensure your logo is your own creation and can easily be associated with your brand. Copying someone else's logo could make your audience mistake you for someone else.
Simple
Complex logos are hard to recognize. They are also much harder to enlarge or reduce. It would help to incorporate strong lines and letters into your logo as opposed to thinner ones.
Versatile
Your logo should look good with or without colour. If you must add colour, ensure you don't exceed four colours in the design. Remember that printing your logo when it contains too many colours becomes an expensive affair.
Scalability
It would help to ensure that your logo looks good in a big or small size. Remember that you will use your logo on letterheads and perhaps on large banners.
Balanced
Lastly, you should ensure that no element within your logo overpowers the rest. Ensure you keep all the elements in the centre because an asymmetrical logo with all the details in the corner doesn't look aesthetically pleasing.
Q4. What Are the 7 Elements of a Good Logo?
The seven elements of a good logo include the following.
Simplicity
A simple design is far more superior to an overly complicated one. You could draw inspiration from brands like Nike.
Memorability
A good logo is one that your audience can remember off-head. Simple doesn't always have to mean simplistic.
Timelessness
Trends come and go, but a timeless logo will remain appropriate in the years to come. It is not uncommon for some brands to retain their logos for more than a decade.
Relevance
It would be wise to ensure your logo relates to your industry in one way or the other.
High-quality typography
The wrong font on your logo can negatively impact your business. Your typography should also be easy to read from afar.
Well-balanced colors
Your choice of colors can subconsciously influence your target audience's buying decisions and how they perceive you. For instance, blue communicates honesty and reliability, while yellow elicits feelings of happiness.
Versatility
Lastly, it would be wise to ensure that you can use your logo in numerous instances, like on a letterhead or on your social media platforms.
Conclusion
We cannot dispute a logo's importance to your overall brand image. Your logo helps you communicate your unique message to your target audience and prospective clients. Instead of sticking with the bland, old-fashioned static logo, you have now learned a new way to animate your logo and add some spice. We hope the suggestions in this article will help you create an excellent logo reveal intro video that keeps your audience hooked and craving more.
