With the increased online video consumption over mobile devices and tablets, even social media platforms like Facebook, Instagram and Snapchat started extensively using vertical videos. For converting horizontal video to vertical, there are numerous video editing software applications in the market. With over 90% of mobile users on the internet access the latest videos online, it is prevalent to adapt to the most popular types of video formats.
Do you know how to make a vertical video on premiere pro, or horizontal video to vertical? Check this article. As expressed by Facebook, 79% of new vertical video users expressed that vertical videos are more engaging. This surging trend of vertical videos has prompted filmmakers to create Premiere Pro vertical videos. If you are wondering how to convert horizontal video to vertical using Premier Pro, here in this article we have explained that clearly. We will also let you know how to convert horizontal video to vertical with Filmora.
When the world is virtually living off the mobile, how can videos not be there in an appealing format! For using internet, the most used device nowadays is a mobile device. Having videos in vertical format is more convenient as you can also enjoy them in PIP (Picture In Picture) mode while carrying on with other work on your smartphone. The default aspect ratios of mobile devices are vertical, as they are primarily designed to take and make calls. So, having vertical videos is more convenient than horizontal ones over social media sites. Though there is the option to watch videos vertically over smartphones, but a 94% of people watch videos vertically.
2. Vertical video is popular on social media
As you spend a huge amount of time on social media using your mobile device rather than a desktop or computer, it is obvious that you would be consuming videos in vertical alignment only. The usual way you hold your Smartphone is vertical, so as the video formats because it’s more intuitive that way.
Not only that, with time social networks realized the need and eliminated the black bars that used to be around vertical videos. This mobile-friendly video format has now been optimized across social media platforms for a better experience.
3. Vertical video is powerful in data
Videos are driving data to a great extent and hence the user views on them is changing gradually, opening more ways for converting horizontal video to vertical and meet the market needs.
Here are some impressive data vouching for vertical video usage –
Millennials no longer stay glued to their TV sets, rather consume videos on mobile devices twice as much than that of TV.
94% of the time people use their mobiles vertically according to a MOVR Mobile Overview report.
Referring to Mary Meeker’s Internet Trends report, vertical viewing of videos has increased multi-fold as compared to old times.
On Snapchat, vertical videos Ads are watched 9 times more than horizontal video Ads.
Part 2: How to make a vertical video on Premiere Pro
After understanding the need for Premiere Pro vertical videos and their significance, now is the time to learn how to convert Premiere Pro vertical video from horizontal one.
Let’s explore the wonders of Premiere Pro vertical video –
Step 1: Create a Sequence after importing your Clip
After launching Adobe Premiere Pro on your system, you need to open a new project and import the desired clip. Go to the ‘Project’ panel and then right-click the desired clip. Select ‘New Sequence from Clip’.
Step 2: Edit Settings for Sequence
Under ‘Project Panel’ you need to right-click the sequence and select ‘Sequence Settings’. Now, choose ‘Custom’ to specify the ‘Editing Mode’ and assign the ‘Frame Size’ to 9:16 . If you want to choose pixel aspect ratio, then go for ‘Square Pixels’.
Step 3: Crop after Resizing
Go to ‘Window’ > ‘Effect Control’ and choose the desired clip. For cropping the video, you need to go to the ‘Motion’ tab and mention the ‘Scale’ and ‘Position’ tools. To make sure that you have selected the right framing throughout the video, watch it after you have cropped it.
When you are working with Premier, you get the chance to cut the video to the desired length for a specific channel or have multiple clips with music.
Step 4: Exporting the edited clip
You need to go to ‘File’ > ‘Export’ > ‘Media’ and then select ‘Format’. Under the ‘Preset’ option, you need to pick ‘Match Source – High bitrate’. Now, you have to tap the ‘Output Name’ and specify a file name and location. Google Drive or Dropbox might be a quick option here.
Part 3: How to Convert Horizontal Video to Vertical Easier with Filmora
Wondershare Filmora is an easy-to-use yet powerful enough video editor for all creators, it can convert a horizontal video to vertical in several ways easily.
1. Set up the project to 9:16 and import the horizontal video to the timeline
Launch Filmora and set the aspect ratio to 9:16 in the start screen, and then click the Import icon to add the video. Drag and drop it to the timeline, and keep the project settings, and then you will find the video is in vertical aspect ratio already in the preview window.
If you have already loaded the horizontal video in the timeline, you can also click the display icon and select Change Project Aspect Ratio to change it to 9:16 vertical.
2. Convert horizontal video to vertical by cropping
If your project aspect ratio is 16:9, and you want to convert only part of the clip into vertical, then you can use this method. Click the horizontal video clip in the timeline, and then click the Crop icon. In the Crop window, you can change the aspect ratio of the clip to 9:16 without changing the whole project settings.
3. Make video vertical with Auto-Reframe
If you have a character or object needs to keep in the vertical video all the time, then you should try the Auto-Reframe feature, which will detect the object and crop video automatically.
To convert the horizontal video to a 9:16 vertical aspect ratio, right-click the video in the media library and then select the Auto Reframe option. In the Auto-Reframe option, you can now change the aspect ratio to 9:16, and click the Analyze button to start the converting. If you are not satisfied with the result, you can click the Restart button to try again, or adjust the frame to follow the movement manually.
You can watch the video below to find the magic of the Auto-reframe feature in Filmora.
Coming towards the end, we conclude that Premiere Pro vertical video creating is quick and easy compared to other tools available in the market. Though the 9:16 aspect ratio is perfect for Facebook, Snapchat, YouTube, and Instagram Stories, Instagram Feeds hardly support it. You can do some more cropping and enjoy the benefits of vertical videos.
Benjamin Arango is a writer and a lover of all things video.
Follow @Benjamin Arango
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