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What is Video Encode? Definition, How It Works, and Application

James Hogan
by Video Tech Expert
updated Aug 12, 25
In this article
    1. Why is Video Encoding Needed?
    2. Encoding vs. Transcoding
    3. Key Elements of Video Encode
  1. Popular Format and Codecs Used in Video Encoding
  2. How Video Encoding Powers Today's Video Workflows
  3. Encoding Videos Automatically With Filmora

Understanding Video Encode

If you have experienced slow video upload or download, the unrest and frustration is always on another level. You watch the loading bar like it owes you money. You close the app and reopen it, still stuck. At this point, encoding the video might be the best solution. But then, what does it mean to encode a video?

The term "video encode" refers to the process of turning large video files into smaller, shareable versions without ruining the quality. Think of it like folding a huge blanket into a small drawer. Nothing's lost, just packed smarter. In this guide, you will learn about video encoders and how they work.

what is video encode
Definition

The term "What is video encode?" means turning raw video data into a compressed, small digital format. A video encoder reads the raw file and then restructures it using algorithms. These algorithms remove duplicate data and compress visuals to ensure they work across devices. Compression during this operation helps to compress the data, reducing the file size.

You can compress a file without changing its format. But video encode always transforms the structure. So while encoding includes compression, not all compression counts as encoding.

what video encode means

Why is Video Encoding Needed?

Recent tests in 2025 by Meta showed that smart encode workflows cut video file sizes by 60 percent without visible loss, which is of major importance. A typical example is shown in a 1-minute 1080p raw video, which is around 11.2 GB. After encoding with H.264, it shrinks to just 0.0375 GB (about 37.5 MB) while maintaining good visual quality.

how encoding works

Below are other top reasons why video encoding is a great introduction.

Reducing File Size
Raw footage is massive, which is why one five-minute clip eats up gigabytes effortlessly. With a video encoder, that same clip shrinks while keeping its quality.
Optimizing Video Quality
Modern encoder tools use adaptive bitrate logic to control and adjust how much data flows per second. It balances crisp visuals with efficient size.
Ensuring Video Compatibility
A file that plays on your phone might freeze on a smart TV. Encoding fixes that by wrapping your video in the right container and codec.

Encoding vs. Transcoding

Remember, we stated that Video encoding is the process of turning raw video data into a shareable format. Think of it as turning flour into bread.

Transcoding is when you take an already-encoded file and convert it again, maybe to a smaller size, a different codec, or a new resolution. This ensures compatibility with older devices and unstable networks. That's more like slicing the bread to fit your toaster.

Compression plays a role in both, but it's not the same. Video compression is just one tool inside encoding or transcoding. It's like the oven heat. You adjust it depending on what you're baking.

Feature Encoding Transcoding
Input Raw video (uncompressed) Encoded video file
Purpose Convert raw to viewable Change format or specs
Compression Applied during conversion Often re-applied or adjusted
When Used First export from the camera or software For re-uploads, streaming, or cross-platform delivery
Output New compressed video Reformatted video for new use

Key Elements of Video Encode

So, what happens under the hood when you use a video encoder? Behind that smooth export button, there's a whole line of moving parts.

encoding process

Together, they shape how the video encode process delivers size, speed, and quality. Here's a quick breakdown of these elements.

  • Preprocessing: Cleans the raw footage. Removes noise, adjusts color, or resizes the frame.
  • Video Compression: Reduces data size by removing redundancy. Keeps video quality close to the original.
  • Intra-frame Compression (I-frames): Compresses one frame at a time. Great for high-detail scenes and random access.
  • Inter-frame Compression (P/B-frames): Uses data from surrounding frames to save space. Best for smooth playback.
  • Transform (DCT, etc.): Converts pixel data into frequency data using tools like the DCT transform. Saves more space.
  • Quantization: Rounds frequency values for smaller file sizes. It may slightly reduce visual detail.
  • Entropy Coding (CABAC/Huffman): Encodes repeated data efficiently. Think of it like smart storage labels.
  • Bitrate Control (CBR, VBR, CRF): Manages how much data is used per second. Balances quality with file size.
  • Packaging/Container Format: Bundles your video, audio, and subtitles into one file. Examples include MP4, MKV, or MOV.

Elements of Video Encoding Priority Tabulated

Element Always used in any encoding workflow Purpose (Uses based on specific goals)
Preprocessing Prepares raw footage (color, de‑interlacing)
Intra-frame Compression Critical for editing and GOP key‑frame accuracy
Inter-frame Compression Used in streaming and storage to reduce bitrate
Transform (e.g., DCT) Converts spatial data into the frequency domain
Quantization Balances quality vs. file size
Entropy Coding Packs quantized data into efficient bit streams
Bitrate Control Ensures target quality and transmission constraints
Packaging/Container Required for final delivery (MP4, MKV, HLS)
Chroma Subsampling Optional Useful for streaming and mobile delivery
GOP Structure Optional Impact seeking, ABR, and coding efficiency
Macroblocks / CTUs Optional Better compression in H.264/HEVC/AV1
Multi-pass Encoding Optional Important for high-quality master files
Adaptive Bitrate Streaming Optional Key for platforms like Netflix & YouTube
Hardware vs. Software Encoding - Choose based on live vs post-production scenarios

Popular Format and Codecs Used in Video Encoding

types of modern codecs

When you export your video, you usually pick a format or codec. A video encoder needs the right codec to balance size, speed, and quality. Let's break down the most-used codecs in 2025.

Feature H.264 (AVC) H.265 (HEVC) AV1 VP9
Compression Efficiency Medium High Very High High
Best For Quick exports, older devices UHD content, storage saving Streaming at scale Web playback
Video Quality @ Same Bitrate Good Better Excellent Good
File Size Larger Smaller Smallest Small
Hardware Support Excellent Moderate Growing in 2025 Good
Software/Browser Support Universal Mixed Expanding Strong
Encoding Speed Fast Slower Slowest Moderate
Use Cases Editing, Sharing 4K, OTT content Streaming platforms Browser-based video

Factors that Affect Video Encoding

Factors that affect video encoding include:

Storage Impact on Encoding Speed
The type of storage affects encoding speed; SSDs read and write faster than HDDs, so slow storage can cause delays, dropped frames, or glitches during encoding.
Video Output Quality
Higher target resolutions like 4K demand more data and bitrate, causing longer encoding times and greater processing effort compared to 1080p.
Compatibility Across Devices and Platforms
Different codecs may perform inconsistently across browsers; a smart encoder switches containers and codecs as needed, or else multiple outputs are required manually.

How Video Encoding Powers Today's Video Workflows

encoded data for all screens

You shoot and edit, and then you must adapt that footage for various platforms. Without video encode, your videos wouldn't flow smoothly through production pipelines. A top encoder ties all workflow pieces together, and this is based on some key concepts.

Codecs like H.264, H.265, AV1, and VP9 shape how data gets processed. Your video encoder chooses the codec based on the playback device and delivery method.
Video Containers
A container like MP4, MKV, or WebM bundles encoded video, audio, and metadata. Your video encode result only works when the container matches the codecs and device support.

Different Applications of Video Encoding

Online Streaming & VOD Delivery
Platforms like Netflix and YouTube encode files into multiple bitrate versions. A smart encoder generates adaptive bitrate streams via HLS and MPEG‑DASH to reduce buffering and improve playback across devices.
Content Authoring & Post‑production
Editors export footage using encoding profiles based on content type and motion. The video encoder splits scenes with different complexities for efficient bit allocation.
Archival, Per‑target Optimization
Archives use near‑lossless codecs like FFV1 or mezzanine formats for preservation. A robust clip encoder ensures future‑proofed storage with minimal recompression risk.

Video Encoding Pitfalls Every Creator Should Know

Once you encode a video with flawed steps, the result will suffer. These mistakes are common. Avoid them early.

Repeating Lossy Re-encoding
Encoding a compressed video again causes double quality loss. Always encode from the original, not a compressed file.
Variable Frame Rate Sources in Production
Video sources with variable frame rates can cause sync issues or playback stutter. Lock the frame rate before encoding to prevent these errors.
Overly Relying on Hardware Encoding
Using an encoder in hardware mode only might shrink file size faster, but software encoding or multi-pass profiles offer higher visual precision.

Encoding Videos Automatically With Filmora

filmora

Wondershare Filmora simplifies video encoding with automatic tools built for creators. You don't need expert knowledge to use its smart video encoder. Below is how to encode videos with Filmora.

Step 1
Open Filmora and click on New Project. Import your raw footage.
Step 2
Select Export, and click on Format to choose MP4 or MOV as the container format. Click the Encoder dropdown and pick a codec, like H.264 or AV1.
Step 3
Click Advanced Settings for more settings. Here you can set resolution, frame rate, and bitrate mode. Adjust bitrate control mode (CBR or VBR, or CRF). Review the export summary and hit Export.
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Pro Tips for Video Encoding in Filmora

Common Application
Try H.264 for everyday sharing. It delivers wide compatibility and fast encoding.
Common Application
Use HEVC (H.265) for 4K footage if the playback target supports it and you need a smaller file size.

Bonus: General Video Encoding Best Practices

Adaptive Bitrate Streaming
Encode multiple renditions at different bitrates and resolutions for smooth playback across varying network conditions.
HTTP Live Streaming (HLS)
Use constant bitrate (CBR) encoding for live streaming to minimize playback instability and buffering.
Resolution and Aspect Ratio
Match resolution and aspect ratio to target devices to ensure optimal viewing experience.
Frame Rate Considerations
Use 30 fps for most content and 60 fps for fast action or gaming footage.
Testing and Quality Assurance
Always preview short exported clips on actual devices and test playback on different browsers and operating systems.

Advancement in the Field of Video Encoding

encoding gears
Versatile Video Coding (VVC)
VVC (H.266) delivers strong compression gains over HEVC and supports HDR, 8K, higher frame rates, and wide color.
Essential Video Coding (EVC)
EVC reduces licensing complexity compared to HEVC, featuring a Baseline profile that is royalty-free and a Main profile with enhanced coding tools for higher compression efficiency.
The Multi-Codec Approach (GIViC and BiECVC)
GIViC and BiECVC are next-gen AI-learned codecs outperforming legacy VVC, with GIViC offering 15–22% BD-rate gains over VVC and BiECVC reducing bitrate by up to 15% via bidirectional context modeling.

Conclusion

You've seen how video encode transforms raw footage into viewable files. A smart video encoder ensures that it happens smoothly, efficiently, and accurately. Choosing the right video encoding path matters, and Filmora is a top option.

With built-in encoding presets, custom export settings, and real-time previews, Filmora simplifies the entire process, making it easy for creators of all levels to turn raw clips into shareable videos without stress.

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FAQ

  • How Long Does Video Encoding Take?
    Encoding time varies depending on the codec, resolution, and hardware. AV1 or VVC takes longer. H.264 and H.265 encode faster. Using software encoding often slows the process, while hardware encoding speeds it up.
  • What Are the Most Popular Video Encoding Formats, and Which Is the Best?
    H.264 remains most popular for compatibility. H.265 saves 20‑40 percent bitrate over H.264. Nevertheless, the best codec depends on your device support, platform needs, and encoding budget.
  • Why Is Video Encoding Important for Streaming Platforms Like Netflix or YouTube?
    Encoding ensures playback smoothness, device compatibility, and efficient delivery. It supports observability tools that monitor metrics such as startup time and buffering to prevent issues and improve viewer satisfaction.

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