Detailed Guide to Upload & Post Video to LinkedIn

Linkedin is not just a social network but a professional networking site. It was officially launched in 2017 and one year, Linkedin video posts had generated over 300 million clicks. It is a suitable site for business connections, sharing experiences, job hunting, and full engagement of other professional moves.

Are you wondering about video marketing? You got it right! Posting videos to Linkedin can boost your business or channel by a greater percentage. Research shows that 49% of brands who use video marketing are quick to grow their revenue than those who don’t.

Why choose video for your LinkedIn post?

Videos are widely used for various reasons, and posting them on LinkedIn even has a greater impact.

• To be in pure form:
  A video will explain your message in detail. Viewers will easily understand where you are coming from and going. This is pretty different from text, which can easily be misinterpreted by readers.
• Viewers feel closer to you.
  Seeing your face and hearing your voice has a great impact on viewers’ decision-making. You can also use various apps to add captions and record screen actions.
• Videos require less effort from your viewers.
  Many people prefer to watch videos than reading text or posts. This results in a higher percentage of engagement and easy capture of native consumers and fans.
• Promote your product.
  You can do "How-To" videos and demonstrate to your viewers in detail how your product works. It’s also easy to engage them in every step, answering asked questions and encouraging more engagement in the comments section.

How to Upload & Post Video to your Linkedin

You may already know the importance of making your videos available on Linkedin. Nonetheless, you could be wondering how to manage uploading videos to Linkedin to reach your audience. Use these means to get your videos off the ground in Linkedin.

1. Post video on Linkedin from desktop

If you love working from your PC, you probably have tons of videos already composed and saved on it. Likewise, posting from your desktop enables you to add a thumbnail for your videos during the upload process.

Step 1. Visit your Linkedin homepage
First, log in to your homepage and you’ll see various icons on the screen. These include photos, videos, events, and written articles.

Step 2. Choose a video option.
You’ll land on your newsfeed, from where you can start posting your video. Just click the "Video" option to continue.

Step 3. Select Video
A new window setting will automatically open. Click on the "Select video to share" option. It will open a dialogue box on your desktop. Then hit the "Done" tab to complete uploading your video.

Step 4. Select a thumbnail.
Uploading videos to LinkedIn via desktop allows you to select a thumbnail and choose a file. Once you select the video to upload, you’ll have the option to upload a subtitle file and a thumbnail. So, click on the "Select thumbnail" option, choose a file, and hit the "Upload" tab. Likewise, click on the "Select caption" option to upload the SRT file from your computer. Note that the latter is only necessary if you have a separate file of captions.

Step 5. Write descriptions.
Add the necessary descriptions for your video post. Also, you can include relevant hashtags so that your video is widely viewed.

Step 6. Publish your video
Finally, your post is ready to go live on LinkedIn. Click the "Post" tab to publish your video.

2. Post videos on LinkedIn from a mobile device.

If you are a mobile person, then you can easily post your videos via your phone with these steps.

Step 1. Launch Linkedin
Open the LinkedIn app on your phone and then click on the "+" button.

Step 2. Start post
Check the drop-down menu for the "Take a video" button and click on it to start posting your video.

Step 3. Upload or record video.
You can use a pre-recorded video or record a new one at this stage. To use an already recorded video, go to your device’s "Gallery" tab and choose the video you wish to use. Alternatively, use the "LinkedIn" app to shoot a new video. Just click on the "Video Camera" button and go ahead and compose your video.

Step 4. Add precepts
You have the option to add additional precepts like stickers, text, captions, subtitles, among others. Stickers and text will explain your video in greater detail. Captions are also important as LinkedIn videos in the feed section play without sound. Viewers must click on the volume button to hear the audio. So, captioned videos have a higher chance of being viewed.

Step 5. Add descriptions and hashtags.
When well described, your video can drive your message with much emphasis. While descriptions will support your video idea, hashtags will help viewers link to other similar videos with similar topics. Additionally, you can include a Call To Action at the end of your video to ask viewers to watch your channel or other concurrent videos.

Step 6. Publish
Check that your video is well done, then hit the "Post" button to publish it for viewing.

3. Share YouTube Video to your LinkedIn

YouTube is another platform that lets you advertise your business and projects through videos. You can share your videos on LinkedIn with these steps.

Step 1. Launch Linkedin
Open your LinkedIn account and click on the "Start a post" option. Then write a short description of your video post in the available bar.

Step 2. Add YouTube video link
Then add the link to the YouTube video that you want to share on LinkedIn. You can also include relevant hashtags in your post.

Step 3. Post video
Go to the bottom of your screen and click on the "Post" tab to publish your video.

4. Post a LinkedIn Video Ad

A LinkedIn video ad falls under LinkedIn’s sponsored content, which is usually upon the newsfeed with the promoted or sponsored designations. Such videos dwell on the targeting criteria that you set up when creating a LinkedIn Video Ad campaign. Also, note that you have a LinkedIn company page that’s separate from your profile. Here are the steps to posting a LinkedIn video ad.

Step 1. Create and launch Campaign Group
First, use your "Campaign Manager" tool to create a "Campaign Group" by clicking the "Create" button. A drop-down menu will then appear.

Step 2. Click on the "Campaign" option and choose the objectives.
Fill in the drop-down arrow beneath the "Create" tab and hit the "Campaign" option. Next, choose your objective. These include setting your purpose for the video ads and what you tend to achieve.

Step 3. Choose target audience
This is the group that matters most to your business. Remember, you are targeting a specific group of people to sell your products or services to.

Step 4. Choose the Ad format
Here, click on "Video Ad" as the format to start adding your video. You also have the chance to link to a company page. Just add your company name or the URL link to give more insight into your video description.

Step 5. Set your budget
Remember, this is a paid advertisement. Decide how much you need to spend per day to run your ad. Find the "Budget & Schedule" section. Then click on "Budget". Next, choose the "Set a daily budget" option. Below it, place the actual amount you want to spend per day. Also, set the "schedule" of when the campaign will run. Additionally, set your bidding optimization goals and conversion tracking. These are actions that members take on your site after viewing your LinkedIn ad.

Step 6. Post video
To post a video, you can either "Create a new ad" or "Browse existing content" to post. Then click the "Save and exit" tab to save your created content.

Step 7. Review and launch campaign
Review your post, then finally click on the "Launch Campaign" option.

Create your own LinkedIn video using Filmora easily

There is no better way to compose quality videos than to engage high-tech video creators and editors. Filmora is a video editor for all creators that helps you create videos without limits. Easily enhance your videos with over 800 stunning effects like text, titles, transitions, overlays, filters, and many more. Editing your video is pretty easy and requires minimal effort.

• Edit and export your videos at a high resolution of up to 4K.
• Import and export your videos in any format.
• Make your video clips up to 10 times faster or slower.
• Frame by frame preview ability for precise editing.
• Use the noise removal feature to eradicate any unwanted background noise.
• Use advanced editing features like an audio mixer, panning, zooming, video stabilization, etc.

Conclusion: