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How to Create a Text Effect Video with Filmora

Liza Brown
Liza Brown Originally published Oct 15, 22, updated Mar 27, 24

If your video needs to have texts and titles, instead of static text effects, you should opt for video text effects. Basically, you will be showing eye-catching animated texts instead of unappealing still texts. You can get the attention of the audience towards your texts instantly and get the messages across swiftly. There are literally unlimited types of video editing text effects available but a handful of them are widely used by video creators.

If you want to add those popular text effects to your video, you will need a professional video editor. Wondershare Filmora is the best video editor to add all the popular and amazing video text effects. Filmora is equally popular among professionals and amateurs due to its wide range of text effects and intuitive user interface. We will list down the popular text effects in Filmora and illustrate how to add them to your video using Filmora.

In this article
    1. Text Swipe Effect
    2. Type Text Effect
    3. WordArt Effect
    4. Keyframe
    5. Color Text Effect
    6. Bounce to Zoom Effect
  1. How to Add Text Effects with Filmora

Part 1. Popular text effects in Filmora

There are unlimited text effects available in Filmora but some of them are extremely popular that video creators regularly use in their videos. Here is the list of the popular Filmora video editor text effects that you should be aware of.

1. Text Swipe Effect

Text swipe effects are the most commonly used in today’s videos on social media and video streaming platforms. In this effect, the text slides into the video frame from a particular direction. The entire text can swipe in if it is a one-liner and it can even swipe in word by word or sentence by sentence.

If you want to show short texts and you do not want to experiment with text animations, the text swipe effect is the safest option. For example, if you want to display your social media handles, your location, a coupon code, or a correction phrase that you have uttered wrongly, text swipe effects should be on your video.

2. Type Text Effect

The type text effect in Filmora is referred to as the typewriter text effect in Premiere Pro and After Effects. The effect displays the text as if it is being typed in real-time as it is done in a typewriter. The characters will appear on the screen with a cursor on the screen and therefore, it takes more duration than most other text effects.

The type text effect is particularly useful when you are displaying a large size of text on the screen. It is also widely used when showing a paragraph of text instead of a simple line. This helps in drawing the attention of the audience to the paragraph and retaining the attention for a longer duration of time.

3. WordArt Effect

WordArt is synonymous with MS Word where large words have 3D effects and highlighted background. Apart from 3D effect, text can have a thick stroke or outline as well as a gradient color style when WordArt effect is applied. In Filmora, you will find a plethora of WordArt effects and some are them are modern while others have a retro feel to them.

The WordArt effect is particularly popular while displaying titles and funny texts on the entire screen or covering a large part of the video. These are mostly used in the opening or ending scenes of the video. Besides, some video creators use them while making transitions from one scene to another.

4. Keyframe

If you want to create text animations as per your requirements, you have to use keyframes in any video editor. You can always apply the ready-made video editing text effects but if you want to customize and personalize, you can add keyframes in between two timestamps. Thereafter, you need to change text styles and parameters for each frame so that it looks like an animation.

If you want to add uniqueness to text animations so that you can make the audience wonder and appreciate, keyframes are the way. Adding keyframes in the text layer on Filmora is super easy and you can get effects like texts slowly scaling up, dancing randomly, changing fonts, and much more.

5. Color Text Effect

The color text effect is becoming extremely popular and it is widely used for opening and ending credits. Flashing different colors through your texts and titles against a darker background can act as a feast for the human eyes. There are different types of color text effects available that can make your text stand out.

When you are using color text effect, you need to maintain a large font size for your text so that it is widely visible. Even if your background is not dark, you can use a darker box in the background of the text or a darker frame around the text to amplify the effect.

6. Bounce to Zoom Effect

The bounce to zoom effect is widely used during a transition from one scene to another. It is regarded as a funny text effect where the text can swipe in and bounce and enlarge in size. Alternatively, the characters can bounce individually and zoom in and out with the motion as if they are dancing.

Apart from transitions, you can use the bounce to zoom effect to showcase a few important texts at the bottom of the video so that the viewers notice your text. Generally, the effect lasts for a few seconds before the text disappears. When you are using it for a larger text, you can use it for promotions and advertisements as well.

Part 2. How to Add Text Effects with Filmora

When it comes to adding text effects and animations, there is no better alternative to Filmora. Thanks to its super intuitive user interface, adding and customizing text effects in videos is as simple as text effect video online. Apart from the popular text effects we have discussed, there are so many categories of text effect and animation templates available on Filmora. Here are the steps on how to create text effect video in Filmora.

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Step1 Download and install Wondershare Filmora as per your operating system. Filmora is available for Windows and Mac users. Launch Filmora and click on New Project on the welcome screen.

download and install filmora

Step2 Import your video clips under Project Media folder and drop them onto the timeline. Go to Titles menu option and you will see different categories and templates of text effects and templates from the left panel.

import text video clip into filmora

Step3 Search for a popular text effect from the search box. Select a text effect template and drop it on the timeline. Adjust its place on the timeline depending on where you want the text to appear. Double-click on the text layer and edit the text as per your requirements.

edit text in videos filmora

You can edit the style from fonts and settings section. You can also go to Advanced section available for more minute editing and get the desired text effect.


If texts are an essential part of your video, you should apply amazing video editing text effects to the texts and titles present in your video. You can use the common and the popular video text effects as well as use unique text effects to make your video stand out easily. There is no better video editor to add text effects to your video other than Wondershare Filmora for its unlimited text effect and animation templates.

Liza Brown
Liza Brown Mar 27, 24
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