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Some Techniques for Creating Animated Logo That Few People Know About

Creating an animated logo will help you garner better exposure and surpass the competition. Get a detailed insight into how to create an animated logo and build an effective brand presence.

Liza Brown
Liza Brown
Originally published Dec 06, 21, updated May 20, 24
Some Techniques for Creating Animated Logo That Few People Know About

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How you present your brand on the digital landscape has a huge impact on your company’s overall conversions.

creating an animated logo

This guide will walk you through different procedures for creating an animated logo using different solutions.

 Part 1 Are There Wow Factors in Your Branding with Animation Effects?

As we mentioned in the earlier paragraph, an animated logo can do wonders for your digital presence. How? When you publish an animated logo on your website or any other social media profile, it'll automatically help you garner the attention from website visitors. Creating an animated logo will also make it easier for the customers to remember your business days after they visited your website.

However, when you are creating an animated logo, it'll be crucial to follow a few tips to achieve the best results. Here are a few factors that'll help you create the best animated logo.

Always start with a simple research to analyze the customer behavior

Instead of starting with the final design, take your time and work on a few sketches at the beginning

Understand where you are going to publish the logo and then, choose the right color-scheme accordingly

When it comes to animated logos, overdoing the animations can also damage the overall visual appearance of your logo

 Part 2 How to Make an Animated Logo: a Step-by-step Guide

So, now that we've explained the importance of animated logos, let's start with the step-by-step process of creating an animated logo using different solutions. First, we'll take a look at some of the premade logo templates that you can integrate and customize to speed up the entire process.

01Vortex Logo Reveal

If you want to use your animated logo in a dedicated video, Vortex logo reveal can be an ideal choice for the job. The template contains a 3-5 seconds animation that'll reveal your actual logo in a suspenseful manner.

023D Logo Animation

This is a pre-made animated logo template in After Effects that you can integrate with a single tap. The template simply shatters the logo into pieces after the initial reveal to create a dramatic effect for the viewers.

03Gold Luxury Logo Reveal

If you're worried that using 3D-effects might overdo the animations, you can use this simple gold luxury logo reveal template. As compared to the previous two templates, this one has a simple animation and will help you convey your message more effectively.

04Waving 3D Logo Reveal

This logo is a widely popular AE animated logo template that many users buy to make their logos more appealing. The template utilizes motion graphics and a clean animation to reveal the actual brand logo while keeping the viewers engaged throughout the process.

05Infinite Zoom Logo Reveal

Want to reveal your animated logo in a unique manner? This template has got you covered. The After Effects logo template will allow you to use different pictures to reveal the logo with the traditional zoom-out transition. You can use all the pictures that represent your brand to add the required business values to your logo.

06Space Animation

Space animation is another After Effects template that's ideal for brands who want to reveal their brand logo in a visually appealing manner. Different stars in the cosmos will combine together to represent your logo and leave a great first impression on the viewers.

 Part 3 5 Steps to Animate Your Logo

Now, let's move towards the next phase of creating an animated logo, i.e., animating the logo itself. It doesn't matter which software you use to get the job done, you can adhere to the following steps to achieve the best results and create a visually stunning animated logo.

01Prepare the Simple Logo

In every situation, you'll first have to prepare the simple one-dimension logo that you've been using so far. To create this logo, you can use a wide variety of tools such as Adobe Photoshop or even a simple logo maker such as Canva. Keep in mind that you should implement all the customization on the design during this stage only.

02Import the Logo File

The next step towards creating the animated logo is to simply import your logo file into the tool that you want to use to do the job. For instance, if you are planning to use Adobe After Effects, simply click "File > Open" and select the logo file to load it into AE's editing panel. Once the file is successfully imported, you can move towards the next step.

03Choose the Right Animation Template

Now, you can proceed towards choosing the right animation template for your animated logo. It doesn't matter which software you're using for creating an animated logo, you'll find dozens of built-in templates that can be integrated into the design with one click. Choose any of these templates and move towards the next step.

04Apply the Keyframes

After you've successfully imported the file and chosen a dedicated animation template, the next step would be to apply the keyframes. In tools like After Effects, you'll find a built-in slider that'll allow you to adjust the keyframes to customize the animation.

05Make the Final Adjustments

Finally, make the final adjustments to the animation. For instance, you can customize the color scheme or color-grade the logo for better visual appearance. You can also add other objects on top of the design to enhance the overall quality of the logo.

 Part 4 What is the Best Software to Animate a Logo?

Here are the top three software you can use to get started with your animated logo and complete the process.


pixteller interface

Pixteller is an online logo maker designed to allow users to animate their logos in an easy-to-use interface. Even if you are not an experienced designer, you'll find it pretty easy to animate the logo using Pixteller. The tool has a plethora of built-in templates that'll allow you to edit your logo without any hassle.


crello interface

Crello is another easy-to-use online tool you can use to animate your logos without any technical skills. Being a web-based software, you can use Crello anywhere you want. In every situation, it'll allow you to design a visually appealing logo with high-quality animation.

03Adobe After Effects

after effects interface

Now, if you are an experienced designer and are familiar with the Adobe ecosystem, After Effects is the most reliable tool to get the job done. Even though AE has a pretty complicated user interface, it'll allow you to design a stunning logo animation, especially if you are familiar with all its editing tools.

Key Takeaways from This Episode

Creating an animated logo is one of the most reliable ways to boost your brand visibility and attract new customers

While creating an animated logo, it's crucial to follow a dedicated process to attain the best results

To use animated logos in your promotional videos, you can use Filmora Pro and its built-in features to get the job done.

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