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What is White Balance in Video Editing?

Proper white balance ensures skin tones look natural and colors stay true, whether filming indoors, outdoors, or under mixed lighting.
James Hogan
by Video Tech Expert
updated Sep 30, 26
robot TL;DR:

White balance neutralizes unwanted color casts caused by varying light sources to ensure neutral objects and skin tones appear natural in your video footage.
    ● Avoid relying solely on Auto White Balance (AWB) for scenes requiring consistency, as the setting can shift mid-shot; use fixed presets or manual Kelvin values instead.
    ● Adjust Temperature to fix warm-to-cool imbalances and Tint to correct green-to-magenta shifts, using neutral objects and skin tones as your primary visual references.
    ● To correct footage in Wondershare Filmora, navigate to Color > Basic > Color to use the Auto or Eyedropper tools, and apply a Color Mask if mixed lighting requires targeted correction in only a specific region of the frame.


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In this article
    1. Definition
    2. Key Elements of White Balance
    3. Common White Balance Presets
    1. Common White Balance Scenarios
    2. Common White Balance Mistakes

What Does White Balance Mean?

In video production, white balance is used to make colors appear natural under different lighting conditions. Different light sources can introduce blue, yellow, green, or magenta color casts, so white balance helps compensate for those shifts.

When white balance is set correctly, neutral objects appear neutral, skin tones look more natural, and colors remain more consistent across different shots.

white balance in video

Definition: What Is White Balance?

White balance is the process of adjusting the color balance of an image so that neutral objects appear neutral under a particular light source. In video editing, it is commonly used to correct unwanted warm, cool, green, or magenta color casts caused by lighting.

Key Elements of White Balance

Kelvin color temperature scale
Color Temperature
Color temperature is measured in Kelvin (K). Lower Kelvin values usually describe warmer light sources, while higher Kelvin values describe cooler-looking light sources.
different lighting sources
Light Source
Daylight, tungsten bulbs, LEDs, and fluorescent lights can all produce different color characteristics, which affect how colors appear on camera.
camera white balance presets
White Balance Presets
Many cameras provide presets such as Daylight, Cloudy, Shade, Tungsten, and Fluorescent to help compensate for common lighting environments.
mixed lighting in video
Mixed Lighting
When multiple light sources with different color temperatures illuminate the same scene, different parts of the frame can develop different color casts.
different camera color rendering
Camera Color Processing
Different cameras and image-processing systems may render the same lighting differently, which is one reason footage from multiple cameras can require additional white balance matching.

Common White Balance Presets

Common camera white balance modes include:

  • Auto White Balance (AWB): The camera automatically estimates the appropriate white balance based on the scene.
  • Daylight: Designed for outdoor daylight conditions.
  • Cloudy: Adds warmth to compensate for the cooler appearance of overcast conditions.
  • Shade: Adds more warmth for subjects photographed or filmed in shaded daylight.
  • Tungsten: Compensates for the warm orange appearance of traditional tungsten or incandescent lighting.
  • Fluorescent: Helps compensate for color casts commonly produced by fluorescent lighting.
  • Custom / Kelvin: Lets you manually define the white balance using a reference or specific Kelvin value.

Exact Kelvin values vary by light source and shooting environment, so preset values should be treated as starting points rather than universal rules.

How White Balance Is Used in Video Production

Correct white balance helps keep colors consistent from shot to shot and reduces the amount of correction required later in post-production.

white balance in video production

Common White Balance Scenarios

Multi-Camera Interviews
Matching white balance between cameras helps prevent visible shifts in skin tone or background color when the edit cuts between different angles.
Product and Fashion Videos
Accurate white balance is important when product, fabric, makeup, or brand colors need to appear close to their intended appearance.
Snow and Outdoor Scenes
Snow and open shade can appear overly blue when the white balance does not match the lighting. A suitable preset or custom white balance can help restore a more neutral appearance.
Mixed Lighting
Scenes illuminated by both daylight and artificial lighting may require careful balancing because different areas of the frame can carry different color casts.

White Balance as a Creative Choice

White balance is usually used for technical correction, but filmmakers may intentionally shift it for creative reasons. A warmer balance can reinforce comfort or nostalgia, while a cooler treatment can create a more restrained atmosphere.

The key distinction is intent: technical white balance aims for neutral colors, while creative grading intentionally moves away from neutrality.

Common White Balance Mistakes

Relying Only on Auto White Balance

Auto White Balance can work well in stable lighting, but it may shift during a shot when the lighting or composition changes.

How to avoid it

When consistency is important, use a fixed preset, Kelvin value, or custom white balance instead of allowing the setting to change continuously.

Ignoring Mixed Lighting

A single white balance setting cannot always fully correct two different light sources affecting separate areas of the frame.

How to avoid it

Whenever possible, reduce mixed lighting during production. In post-production, use local color correction when only one part of the frame needs additional adjustment.

Overcorrecting the Image

Moving Temperature or Tint too far can create an unnatural color cast instead of fixing one.

How to avoid it

Use neutral objects, natural skin tones, and the overall scene as references while adjusting the image.

Ignoring Skin Tones

Even when the overall image seems balanced, skin can still look too green, magenta, warm, or cool.

How to avoid it

Check skin tones carefully while refining Temperature and Tint, especially in interviews, portraits, and people-focused content.

How to Fix White Balance in Filmora

Whenever possible, white balance should be set correctly while filming. However, footage recorded under uncontrolled lighting can still be corrected during post-production.

In Wondershare Filmora, the current white balance controls are located under Color > Basic > Color. You can use automatic correction, select a neutral reference with the Eyedropper, or adjust Temperature and Tint manually.

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Step 1. Import Your Video

Launch Filmora, create a new project, import your video, and drag the clip onto the timeline. Select the clip to open its editing properties.

open Filmora video color settings

Step 2. Open the White Balance Controls

Go to Color > Basic > Color. This section contains Filmora's current white balance controls.

Filmora white balance settings

Step 3. Choose a White Balance Method

Filmora provides several ways to correct the color balance:

  • Auto: Automatically analyzes and adjusts the white balance.
  • Eyedropper: Select a neutral white or gray area in the image to use as a reference.
  • Temperature: Move the footage toward a warmer or cooler appearance.
  • Tint: Correct green or magenta shifts.

Start with Auto or the Eyedropper if you want a quick baseline, then refine the result with Temperature and Tint when necessary.

Step 4. Refine Exposure and Lighting If Needed

White balance may not be the only issue in the clip. If the image also appears too bright, dark, or flat, open Color > Basic > Light and adjust Exposure, Brightness, Contrast, Highlight, and Shadow.

open Filmora light adjustment settings
adjust exposure highlights and shadows in Filmora

Step 5. Use Auto Color as a Faster Starting Point

If several basic color properties need adjustment, you can also enable Auto Color under Color > Basic.

Auto Color automatically adjusts the overall appearance of the footage. Use the Strength control to reduce or increase the result, then return to White Balance or Light controls for manual refinement.

enable Auto Color in Filmora
adjust Auto Color strength in Filmora

For the complete workflow, see the Filmora Color Adjustment Guide for Windows or Color Adjustment Guide for Mac.

What If Only One Area Has the Wrong White Balance?

Mixed lighting can cause one region of a frame to have a different color cast from the rest. In that situation, changing the global white balance can fix one area while making another look worse.

For more targeted correction, use Filmora Color Mask to limit a color adjustment to a selected part of the frame.

FAQs About White Balance

  • What does white balance mean in video?

    White balance adjusts the color balance of footage so neutral objects appear neutral under a particular light source. It is commonly used to correct unwanted warm, cool, green, or magenta color casts.

  • What is color temperature?

    Color temperature describes the visual character of a light source and is measured in Kelvin. Lower values are generally associated with warmer-looking light, while higher values are associated with cooler-looking light.

  • Should I use Auto White Balance?

    Auto White Balance is useful for quick shooting and changing environments, but it can shift during a shot. For scenes where consistent color is important, a fixed preset, custom white balance, or manual Kelvin value may produce more predictable results.

  • Can Filmora automatically fix white balance?

    Yes. Under Color > Basic > Color, Filmora provides an Auto white balance option. You can also use the Eyedropper or manually adjust Temperature and Tint.

  • What is the difference between Temperature and Tint?

    Temperature adjusts the image along a warm-to-cool range, while Tint corrects green-to-magenta color shifts.

  • Can white balance be fixed after recording?

    Yes. Video editing software can adjust Temperature, Tint, and other color properties after recording. However, capturing a consistent white balance in-camera generally gives you a better starting point.

  • Why does mixed lighting make white balance difficult?

    Different light sources can illuminate separate parts of the frame with different color temperatures. A single global white balance setting may therefore be unable to neutralize the entire image at once.

  • What should I do if only one part of the frame has a color cast?

    Use a local correction rather than changing the entire image. In Filmora, Color Mask can restrict a color adjustment to a selected region of the frame.

Conclusion

Correct white balance helps maintain natural-looking colors, neutral whites, and more consistent skin tones across your footage. Whenever possible, establish the appropriate white balance during filming, especially when working with multiple cameras or controlled lighting.

When footage still has an unwanted color cast, Filmora lets you correct it under Color > Basic > Color using Auto, Eyedropper, Temperature, and Tint. You can then refine lighting manually or use Auto Color as a faster starting point before making additional adjustments.

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