Demo Video: What it is and How To Make One

Demo videos exist for various purposes, ranging from explaining the mechanism behind apps to products. Different forms of demo videos serve different purposes and are meant for different audiences. This means that before you make a demo, you should know the purpose of the video and have a target audience you want to reach. Therefore, it is important to know what a demo video is and the different types of demo videos to understand best how to make it.

This article will focus on how to structure these videos and how to create a demo video for software and products. But before we get into it, you need to understand what demo videos are, why they are so important, and how to make one using Filmora.

Part 1: What is a Demo Video?

A demo video is a short, informative video that demonstrates how a product or service works. It is often used by businesses to explain the features, benefits, and functionality of their products or services in a simple, engaging way. They can also be called demonstration videos. They are an essential tool in the marketing sector that helps businesses educate potential customers about what their product or service has to offer in an engaging and informative way. In simple terms, a demo video is a short video that explains how a product works by showing the product in action.

Demo videos are important because they are an incredibly effective way to generate interest, build brand awareness, and ultimately drive sales. They provide an opportunity for businesses to showcase their products and services in a way that is both informative and entertaining, helping to establish authenticity and reliability in their industry. The main purpose of a product’s demo video is to acquaint your product with your target audience. These videos basically illustrate a product's features and how to use the product.

Businesses and individuals can create various types of demo videos based on the audience they want to reach. Some demo video examples include, product demo videos, training videos, and demo videos on YouTube.

Part 2: How to Structure a Demo Video

It is important to note that structuring is very important when creating demo videos. Structuring these videos simply means carefully planning the content from start to finish to make it engaging for the viewers.

When creating demo videos, you must structure them properly. A well-structured video presents information logically and coherently, making it easier for viewers to understand and remember the key points. It will also guide the viewer through the content in a logical and organized manner. On the other hand, a poorly structured video will lead to confusion and misunderstanding on the part of the viewer, which could further lead to a loss of interest and sales.

In this section, we will explore how to make a product demo video with the appropriate structure to keep your viewers engaged from start to finish.

• Use a hook: The hook is an integral part of creating demo videos. A hook is the opening of a demo videothat catches the viewer's attention and encourages them to keep watching. As such, when

• Introduce the product. Take a moment to tell the viewers about the product. You could give a detailed description or a summarized one.

• Identify the main problem the product addresses: Explain the primary problem the product focuses on. Be sure to tell them why it's a problem and what the possible disadvantages are.

• Talk about the solution: During demo video production, you must discuss how the product can solve the problems you listed in the previous step. Always make sure your points are concise and straightforward.

• Show the product in action: It is always necessary to show the viewers how the product works. If your product is an app, you can use screen recording software. If it's a physical product, you can record a video showing it in action.

• Talk about the benefits of the products: Go on to explain the benefits of using the product beyond just the problem it solves. You could state that it saves time if the product addresses the issue in less time than normal.

• Recap the product's value proposition: Finally, give a short recap of everything you discussed in the video.

Part 3: How To Make A Demo Video Using The Most Recommended Tool

Wondershare Filmora is a video editing tool that helps you create high-quality demo videos that you can use to promote your products and show your audience how they work. When learning how to create a software demo video or a video for a product, Filmora can come in handy by giving you have access to a suite of video editing features such as text-too video creation and layer adjustment, which can help streamline the video-creation process. Here are some of Filmora’s features that make it perfect for demo video production:

• It has an intuitive drag-and-drop interface that streamlines demo video editing
• It allows you to add a text and graphics overlay to your demo videos
• It supports collaborative video editing so you can combine your ideas with others from your team to create the perfect demo video
• It offers you a platform to store your demo videos safely in cloud storage

How to Use Wondershare Filmora

With Wondershare Filmora, you open the doors to easy and effective video editing to produce high quality product demo videos. You can achieve this by using Filmora’s cut-out features. This allows you to swap out your video’s background to make it look more professional. Here’s how to create a demo video with Filmora:

• Step 1: Create a Wondershare account from the official Filmora website and click Download at the top of your screen to get the app.

Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
• Step 2: Install and run the package on your device. Then, launch the application and click on New Project to begin.

• Step 3: Import your pre-recorded product’s demo video by clicking on Import Media and adding your video to the application interface.

• Step 4: On the side panel, under the Video section, select AI Tools to get access to Filmora’s transparency features.

• Step 5: Click on Smart Cutout and wait for the model to update. After this, tap the icon below the Smart Cutout button to outline the image of you and the product you’re reviewing.

• Step 6: After highlighting your elements, go to Advanced Mode and track the video subject forward until the end of the video. Then, tap Track Backward to track the video subject until the beginning of the video.

• Step 7: Click Save to create your transparent video.

• Step 8: Import a preferred backdrop for your demo video and apply it to the cutout video.

• Step 9: Before downloading your product or software demo video, click on Export, enter the video’s name, and select your preferred format.

Conclusion

Regardless of the type of demo video you wish to create, your videos need to be engaging and captivating to your viewers. While there are different software applications you could use to create a demo video, Wondershare Filmora is the best fit for you. This platform is easy to use and offers a wide range of features.

Equipped with features for video transparency, background changing, and text and graphic overlays, Filmora stands out as an excellent app for creating demo videos. However, note that in order to access these features, you must download the latest version of Filmora from its official website. So what are you waiting for? Create a free account to get started today!