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With more than 1 billion hours of video watched every day, YouTube is the world's second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.
YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.
Why Do We Need to Research YouTube Keywords?
Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.
Helps You Know What Your Audience Is Searching for
Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You'll then include these terms on your content to increase the chances of your audience finding you on YouTube.
It Helps You Rank Higher
You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.
When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.
Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.
It's the Cheapest Way to Market Your Products or Services
Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.
Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.
How to Research Keywords on YouTube?
There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:
1. Using YouTube Search
Although this method doesn't provide all available search options, it's still good for getting an idea of the type of keyword with which you're dealing.
You can start your research by typing the keywords into YouTube's search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.
2. Using Google's Keyword Planner Tool
This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.
3. Using YouTube Suggestions
What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.
4. Using YouTube Analytics
YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.
5. Using Third-Party YouTube Keyword Tools
Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let's look at some of the popular YouTube tools that you can use.
Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.
Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.
The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.
You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.
Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You'll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.
Qusetion: Are keywords and Tags the Same Thing?
Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube's algorithm find your video. Tags describe what the content in your video is about and how it's connected.
Make Great YouTube Videos with Filmora
Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.
You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.
Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.
The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.
Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.