CGI in advertising has dominated the market, from jaw-dropping product reveals to viral social media campaigns. Businesses are investing in CGI ads because they're eye-catching, cost-effective, and allow limitless creativity without expensive sets or shoots.
As CGI advertising becomes more accessible, teams of any size can craft polished visuals with AI-powered tools. So, this guide will walk you through how to create CGI ads step-by-step and explore CGI ads examples you can borrow ideas from.

In this article
Part 1. Why CGI Ads Matter
Brands adopt CGI ads because they offer a kind of freedom that traditional shoots just can't match. A product can float in space, a car can race through a glowing city, or sneakers can turn into digital art.
In fact, research from Zebracat shows that nearly 57% of online ads already feature AI-generated video content. These ads are not just popular, they also perform better, with AI-powered product demos boosting conversion rates by up to 40% compared to regular video ads.

The attraction goes far beyond creativity, though. CGI ads AI are proving to be more budget-friendly since there is no need for massive sets, travel, or complicated logistics. The same research also points out that AI-powered video tools can cut production costs for brands by up to 60 percent, making high-quality CGI advertising more accessible than ever.
With all these proven advantages, it is no surprise that CGI in advertising is becoming more and more popular. Here are some of the places where CGI ads make the biggest impact.

- Cinematic Brand Campaigns: Luxury labels, car makers, and tech brands use CGI to create futuristic, powerful visuals that feel larger than life.
- E-Commerce Product Displays: Online shops showcase products in motion — a sparkling watch, floating sneakers, or flawless cosmetics — helping customers buy with confidence.
- Social Media Shorts: Platforms like TikTok and Instagram thrive on quick, eye-catching CGI effects, from smoothie pours to floating shoes, even for small creators.
Part 2. How to Create CGI Ads with the Best CGI Ads Maker
As you can see, CGI advertising is shaping the way products are presented. Luckily, turning bold ideas into polished visuals used to require big studios and heavy software, but now creators of any level can do it with the right editor.

Wondershare Filmora is built exactly for that. More than a regular video editor, it works as an all-in-one CGI ads maker powered by AI. The interface is simple enough for beginners to experiment freely, while still giving professionals the flexibility to push their creative limits. Instead of struggling with complicated setups, you can focus on crafting CGI ads that feel fresh, cinematic, and ready to impress.
Here are the ways Filmora helps you bring CGI ads to life.
AI Image: Turn Ideas into CGI Visuals

All visuals created using Filmora AI Image
Best For: Creators who need quick concept visuals or product images.
Step-by-Step Tutorial
Step 1 Start a new project in Filmora
Download and install the latest version of Filmora on your device. Open the program and click "New Project" to start fresh.

Step 2 Access the AI Image feature
Open the "Stock Media" tab and head to "AI Media". From there, choose "AI Image" to begin.

Step 3 Write your prompt and generate an AI image
Next, choose the "CGI" style to get that polished, animated effect. Then, write a clear and detailed description of the picture in the text box so the AI knows exactly what to create. When your prompt feels ready, hit "Generate" and your image will appear in seconds.

Step 4 Download your favorite
When the images are ready, pick the one you like best and click the camera icon to save it to your device.

Step 5 Review your CGI ad image
And just like that, your image is ready. As you can see here, the result of CGI ads made with Filmora is sharp, dynamic, and visually striking, making it perfect for grabbing attention and giving your content a professional edge.
Highlights:
- Create CGI visuals from text: Just type what you want and get an ad-ready image.
- Choose different styles: Try futuristic, minimal, or realistic looks.
- Show products in detail: Highlight items like phones or shoes with sharp CGI effects.
- Make quick variations: Generate several options in seconds.
- Save and use right away: The images are polished and ready for your CGI ads.
AI Image to Video: Add Motion to CGI Ads

Best For: Small studios or marketers who want cinematic effects without heavy software.
Step-by-Step Tutorial
Step 1 Access the AI Image to Video feature
After opening Filmora, head over to the "Stock Media" tab and choose "AI Image to Video" under the "AI Media" menu. This tool is powered by Veo 3, allowing you to generate highly realistic CGI ads AI videos.

Step 2 Use creative template
You can also explore Filmora's large collection of ready-made templates inside the "Video Inspiration" section. Browse through the categories and pick one that matches your CGI ads. For example, open the "Motion" category and select the "Turbo Oven" template to highlight your product. Simply upload the CGI ad image you made earlier and click "Generate".

Step 3 Preview the AI video
After Filmora finishes generating, you will see a notification. Drag the video result onto the timeline below. You can enhance it further using Filmora's wide media library and advanced tools. If you are already happy with the high-quality result, simply click "Export" and save it to your device.

And there you have it. By blending the AI Image and Image to Video tools, you now have a CGI ad that is high-quality, visually striking, and ready to grab attention. Take a look at what you've just created below.

Highlights:
- Turn still images into motion: Make static CGI pictures move like real ads.
- Powered by Veo 3: Enjoy realistic, high-quality CGI ads motion every time.
- Try creative templates: Pick from ready-made styles to match your ad.
- Show full 360 views: Rotate products smoothly to display every detail.
- Social Media Friendly: Works well for short ads and social campaigns
Text to Video (Veo 3): From Script to CGI Ad

Best For: Businesses that want quick CGI ad drafts or concept commercials.
Brief Steps: Paste script, select style, generate video.
Step-by-Step Tutorial:
Step 1 Access the AI Text to Video feature
After launching Filmora, go to the "Stock Media" tab and select "AI Text to Video" from the "AI Media" menu. Remember to switch the quality setting to "Google Veo 3" to ensure it delivers the best and most realistic results.

Step 2 Write your prompt and generate an AI video
Type in the script describing how you want your CGI ads to look. This step matters most because the clearer your prompt, the better your video will turn out. Add as many details as you like, then click "Generate" and let the AI create your video in just a few seconds.

Step 3 Preview the AI video
After Filmora creates your video, play it back and drop it onto the editing timeline. As mentioned earlier, you can polish your CGI ads even more by adding effects, media, or fine-tuning details inside Filmora. If the result already shines with quality, go ahead and hit "Export" to save it straight to your device.

And that's all it takes! This feature makes CGI ads come to life in no time, saving hours of work while keeping the quality high. With only a simple script, Filmora turns your vision into a sleek and captivating ad within seconds. Now sit back and enjoy the coffee CGI ad you've just created.
Highlights:
- Turn text into video: Type a script and get a full CGI ad right away.
- High quality with Veo 3: Every video looks sharp and cinematic.
- Fast results: Make CGI ads in seconds instead of hours.
- Works for any idea: Great for product ads or creative stories.
- Comes with sound effects: The video already includes audio that matches the mood.
- Export for any platform: Save in the right size for TikTok, Instagram, or YouTube.
- Testing Ground: Great for testing campaign concepts before investing big
Part 3. Must-See CGI Ad Examples to Spark Ideas
By now, you can see how simple and enjoyable it is to create CGI ads with Filmora's powerful features. Filmora not only makes CGI ads accessible to all creators, it also gives beginners the confidence to dive in and professionals the freedom to polish their work without feeling weighed down.
For your next project, take inspiration from these CGI advertising examples that show just how versatile this style can be. These ads below are proof that your content can keep growing in creativity and impact.
1. Cadbury's "Unity Bar" Commercial
This is a great example of CGI advertising done right. The CGI highlights four types of chocolate: dark, blended, milk, and white, coming together into one bar, with text appearing as each flavor is revealed. It then wraps seamlessly into the familiar Cadbury packaging, making the message of unity both clear and memorable.
2. Nike Air Max 270 Sneaker Ads
Nike is a brand that hardly needs an introduction, and this CGI ad shows exactly why its marketing stands out. It uses CGI to create a sleek atmosphere as the shoelaces float and guide the viewer's eye. The shoe is then revealed in style, leading to the powerful "Run on Air" tagline, which ties everything together and reinforces the feeling of lightness that defines the Air Max 270.
3. HONOR X9d Phone Ads
While many phone ads use CGI to highlight sleek design or camera power, HONOR takes a different route by focusing on durability. The ad goes all out, showing the phone underwater with dramatic splashes, adding intense effects like ironing scenes, and even pushing it through CGI lava. Each moment builds a powerful atmosphere, leaving no doubt that this phone is designed to stay strong in the toughest conditions.
Conclusion
CGI in advertising is becoming more and more common, with data showing just how effective it is for brands that want to stand out. So, this guide walked you through how to create CGI ads using a powerful and reliable CGI ads maker, Wondershare Filmora.
This all-in-one editor provides three smart solutions: AI Image to build realistic product visuals, AI Image to Video to bring those images to life with creative templates, and AI Text to Video to turn simple prompts into full CGI ads. The CGI ads generated by Filmora are sharp, professional, and eye-catching, making them perfect for campaigns across every platform.
Filmora makes the process simple, creative, and accessible so anyone can produce ads that look polished and engaging.