Product demo video is amazing to use for sales. They are memorable, educational as well as informative medium that helps in closing deals. Great product demo videos will show how to resolve issues and convince why a product is important for them.
With such importance of the demo videos, have you ever tried creating and using this strong tool for your business? A product demo video can let customers know your product and brand very well. Do you know how to make a software demo video easily?
Here are the steps to let you know how to make demo videos, and the best demo video makers for you.
Have you considered a product demo video for your business and ready to make one? In this article, we will share some of the important tips to make a perfect video for your business. But, you need to be very careful while learning because product videos and product demo videos are two separate things.
The former one tells the audience how your service or product works, for instance, a video explaining the particular feature of the camera whereas, the latter one explains your product or brand in just a few seconds and help in enticing and drawing your audience’s attention.
What is a product demo video? Here is a product demo video list for your reference. It is SaaS companies’ logical content that helps immensely to onboard clients. The product demo video becomes a quality material that shows your customer success team. It can be shared with the new clients to give them a 5-minute overview of your brand’s features. Product demo videos are powerful and valuable material for marketing. So, how to make a product demo video?
Part 2: How to Make a Product Demo Video Easily
1. Write Your Script
Creating a script is the most vital area in order to create a product demo video. For explainer videos, the script is the backbone. It creates the structure for the rest of the video piece. A short and crisp script works the best for the demo videos. Obviously, when you make a video, you want your audiences to view it till the end. But, they have a very small attention span. If your video cannot make the impact instantly, your viewers are bound to leave.
Secondly, it is important to focus on the solution that your product can offer instead of the features of your service or product. You may want to go ahead and describe each and every feature of your product but your viewers would be more drawn to your video if they see how the product can benefit them.
When you focus on the problems that your product can solve, the audiences are engaged which in turn help the people to understand your product better. A simple narration with a beginning, middle, and end is the best thing that works for the demo video scripts. Use the power of what, how, and why to narrate your story.
What your product/service can offer or the problems it can solve?
How it can solve the problems efficiently?
Why should your audience choose your brand, product/service over other similar products?
Finally, end it with a clear call to action. Multiple CTAs shouldn’t be included in one video until and unless it is highly required. At the end of the video, your viewers must be sure of the next step they have to take.
2. Shoot Your Product
To shoot your product, lighting is one of the most important aspects. But, you don’t need anything high-end in order to shoot the product. A cheap softbox or old shop light and household items like a shower curtain or t-shirt to diffuse the light can work wonders in creating the right lighting. In order to create that dynamic elegance, mount the light on the C-stand or the rig and shoot your product.
Next is the movement of the camera that makes your product appear clearly visible from all the angles. In order to up the production value of the product demo video, the movement of the camera plays an important role. Any jerk or shock while moving the camera can spoil your video.
You may use a slider or a heavy and soft blanket to move the camera while shooting the product. It will absorb any kind of shock that may be caused while moving the camera. If you shoot at high frame rates like 60 fps or 120 fps, the video looks epic.
The background is also an important factor for shooting videos. Any black or white backdrop is usually right for the product demo video shoots. When you use a black background, the camera needs to be closer to the light source and keep the product far from the background. When you keep it far, the light doesn’t spill on the black background.
3. Edit Video
When you are done with shooting your product demo video and the material is ready with you, editing is a vital part to bring perfection to it. A video editor can help in making the raw material ready for publishing.
One of the finest video editors to edit product software demo videos is Filmora Business. It is one of the most amazing tools to communicate your brand clearly. A fast, affordable, and intuitive solution, Filmora Business makes your editing experience easy, fast, and time-saving. You can edit a product demo video by the steps listed below-
Import video to edit
Make the basic editing like cut/rotate/split
Add music to product demo videos
Apply the filters/overlays or text to the video
Finally, export the product demo video
4. Publish it On Social Media
Once you are happy and satisfied with the edits made to your product demo video, export it and directly publish it on your social media handles. This allows your audiences to go through your video and you get instant feedback.
Design Wizard is an excellent demo video maker for effective online visual content creation. There are currently over ten thousand high-quality video and video templates available in the library. The features of Design Wizard include-
Stories feature which allows you to animate text, upload your own videos and edit using a timeline
Create highly engaging videos that will help to grow your business, announce your event or anything else in between
Full library of TV quality videos
Drag and drop templates which make online video editing incredibly easy
Create and edit videos for social media, presentations and digital signage
This demo video maker is the powerful medium to stand out from the rest of your competitors. Adobe spark is a free tool to create videos and unleash your true potential. The features of the Adobe Spark are-
Thousands of free icons and images for your designs
Choose from professionally designed fonts and beautiful typography
Wide-range of high quality colors, layouts, and fonts to easily tweak the icons, texts, and photos
The videos you create with Adobe Spark are automatically synced across the web or the iOS apps
Quik is a free demo video maker that lets you create amazing and instant videos in just a few simple taps. From choosing favorite photos to video clips, this quick video maker works magically. The feature of Quik includes-
Up to 75 photos and videos can be added from your gallery or any other storage options like Dropbox, Google photos, etc.
Access data from GoPro footage
Transition and graphic theme designs for all occasions
Graphics, fonts, filters for each and every style
Speed up or slo-mo footages
Story customization with text title slides and overlays
Pinnacle Studio is a paid demo video maker for both intermediate and beginners. It is powerful yet, easy to use application that lets you to illustrate your creativity and the features vary according to the plans. The features of Pinnacle Studio are-
Clipchamp lets you compress, convert, and record video files easily. This demo video maker has some amazing features that allow you to produce videos with your own footage or by adding clips from the pro media assets of Clipcham’s stock library. The features of this application are-
Flexible timeline editor to chop and change any video and audio
Easy trimming, cropping, flipping, rotating, and adjusting
An advanced video maker to create demo videos, WeVideo is a cloud-based and easy to use application. It is a multi-platform editor that offers seamless experience and features that lets you effortless creation of splendid movies in a few minutes. The features of the WeVideo are-
Easy Video Maker is a regularly updated editor that released version 8 recently. You can even make 3D videos if you want to pursue advanced video effects. At one time, you can edit video in a batch within one project. This demo video maker will save you a lot of time.
You can merge, cut and split audio clip
It supports capturing audio and video
Now that you know how to make product demo videos, include it in your marketing plans and strategies and create something that your audience’s cannot ignore. Give them every reason to remain hooked on to your software demo videos until the end and also take a call to action after watching it.
Liza Brown is a writer and a lover of all things video.
Follow @Liza Brown
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