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Guide On How to Understand YouTube Analytics in Depth

josh
Josh Morgan

It’s important to be able to analyze the YouTube video to understand audience needs and create better content. Below is the guide you can follow to make it happen.

Key Steps of This Video Tutorial To Follow

00:23 Look at The YouTube Video Overview

Go to the “YouTube Studio” and then to the “Overview” of your analytics. Your views and watch time are the first thing YouTube watches when monetizing your channel. The more people watch your videos, the more recommendations you will get on the home page. This gives you a basic overview of the video.

a general overview of youtube statistics
01:02 Analyze Your Video Content in Depth

To understand more about your audience requirements, click on the “Content” option. Here, you will see a more detailed analysis of your video with views, impressions, impressions, click-through rate, and average view duration. The impressions show how many people saw your video in the suggestions, and the click-through rate shows how many of them watched it through the suggestions.

check video content analysis

The average view duration shows how long an average viewer watches your video. This is however another necessary point to focus on. You should want the audience to watch your video for a long time. That's when you know they're interested in your content.

Filmora Creative Assets, the in-built stock in Filmora, offers a vast collection of resources such as video effects, overlays, music, and sound effects. Download Filmora to try the effect and find more creativity possibilities.

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