Top 15 Blue Color Palettes for Creative Projects With HEX Codes

Blue is one of the most versatile colors in visual storytelling. It is often linked to calm, trust, clarity, and intelligence, but with the right tones it can also feel electric, sporty, or cinematic. In video and design, blue shows up everywhere: channel banners, YouTube thumbnails, intro titles, lower thirds, UI mockups, and cinematic color grades.

This guide shares ready to use blue color palettes with HEX codes, designed for creators and Filmora users who want consistent visuals across intros, vlogs, thumbnails, overlays, and brand assets. From pastel blues to neon aquas and vintage teal, you can drop these combinations straight into your next edit or design.

Soft & Dreamy Blue Color Palettes

Morning Mist Coast

• HEX Codes: #e0f4ff, #c2e1ff, #9ac6ff, #6e9ee6, #426a9e
• Mood: Calm, airy, and peaceful, like an early walk by the sea.
• Use for: Ideal for soft vlog intros, travel b-roll overlays, and dreamy lifestyle thumbnails.

Morning Mist Coast is a gentle gradient of misty blues that feels fresh, bright, and slightly cool, like seawater haze just after sunrise. The lighter tones (#e0f4ff and #c2e1ff) work beautifully as background colors for text cards, end screens, or minimalist story slides, while the richer blues (#6e9ee6 and #426a9e) anchor key elements like titles, buttons, and borders.

Use this palette for peaceful vlogs, wellness channels, productivity montages, or any video where you want clarity without harsh contrast. It is perfect for channel branding that needs to feel trustworthy and relaxed, from YouTube banners and icons to intro animations, lower thirds, and subtle overlay graphics created in Filmora.

Pro Tip: Enhance Your Soft Blue Visuals with Filmora

To keep the Morning Mist Coast palette consistent across your entire edit, start by setting one of the mid blues (#9ac6ff or #6e9ee6) as your main accent color in Filmora. Use it for titles, shapes, and callout elements, then reserve the lightest blue (#e0f4ff) as a universal background for intros, outros, chapter cards, and thumbnail frames.

You can save these design choices as custom presets in Filmora, so every new video in your series instantly matches the same soft blue identity. This approach helps your channel feel cohesive, whether you are editing travel b-roll, talking head clips, or short vertical content for social platforms.

AI Color Palette

If you have a reference image with these soft coastal blues (for example, a photo of the sea at sunrise or a moodboard screenshot), Filmora's AI Color Palette feature can automatically apply that look to your entire video. Just pick the reference clip, let the AI analyze its tones, and then match the rest of your timeline with one click.

This is especially helpful when you shoot with different cameras or in changing light. AI Color Palette smooths out those differences so your shots share the same airy, dreamy blue feeling from start to finish.

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HSL, Color Wheels & Curves

Even within a single blue palette, small tweaks can make your video feel more cinematic or more minimal. Use Filmora's HSL sliders to gently shift the aqua and blue ranges toward teal or indigo, and then refine contrast with the color wheels. Lift the highlights slightly to keep skies soft, and deepen shadows so navy accents stay rich but not muddy.

For more advanced looks, use curves to create a subtle S-curve that boosts midtone contrast while protecting bright whites. Combined with a basic color correction workflow in Filmora, this helps your soft blues stay clean on thumbnails, intros, and full-length videos alike.

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1000+ Video Filters & 3D LUTs

If you do not want to adjust every parameter by hand, Filmora's video filters and 3D LUTs make it easy to stylize your blue palette instantly. Choose soft cinematic LUTs to give Morning Mist Coast a filmic glow, or pick pastel filters to exaggerate the dreamy, washed sky feeling.

You can layer a light filter on top of your base color grade to push clips in the same direction visually, then dial down the intensity so the blues stay natural. This is a fast way to match the tone between A-roll, B-roll, screen recordings, and thumbnails while keeping the same signature blue look.

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Cotton Sky Daybreak

• HEX Codes: #f3f7ff, #d9e9ff, #b3d0ff, #7ea7e6, #4b6f9b
• Mood: Soft, optimistic, and lightly nostalgic.
• Use for: Works well for morning routine videos, wellness content, and gentle channel branding.

Cotton Sky Daybreak captures the feeling of pale clouds on a clear morning. The near white blue (#f3f7ff) is ideal for clean backgrounds on text slides and thumbnails, while #d9e9ff and #b3d0ff give you easy to read panels and shapes that still feel weightless. Deeper tones (#7ea7e6 and #4b6f9b) add quiet contrast for headings, icons, and buttons.

This palette suits morning routines, study with me content, cozy lifestyle vlogs, and any blue themed branding that needs to feel hopeful and welcoming. Use it for YouTube channel art, intro animations, Instagram story covers, and soft overlays on your clips to keep everything looking bright but not harsh.

Dreamy Lagoon Pastel

• HEX Codes: #e6fbff, #c4efff, #9bdfff, #6ebee0, #3d8fb0
• Mood: Relaxed, watery, and escapist, like a quiet lagoon retreat.
• Use for: Best for travel vlogs, spa or self care edits, and soft product promos.

Dreamy Lagoon Pastel feels like floating over shallow tropical water. The lighter shades (#e6fbff and #c4efff) make beautiful gradient backgrounds for full screen titles, end cards, or product shots, while #9bdfff and #6ebee0 are perfect for accent shapes around your subject.

Use the deeper teal blue (#3d8fb0) for key text and buttons so important information stands out without breaking the soft mood. This palette works well in travel vlogs, spa or skincare promotions, resort content, and wellness reels where you want viewers to feel calm and transported.

Serene Cloud Horizon

• HEX Codes: #edf6ff, #d3e4ff, #a7c4ff, #799bdf, #4968a8
• Mood: Tranquil, hopeful, and expansive.
• Use for: Great for inspirational reels, study with me videos, and calm tech or app UI mockups.

Serene Cloud Horizon moves from very soft sky blues to a distant, hazy horizon tone. The mid blues (#d3e4ff and #a7c4ff) are ideal for interface style graphics and chapter cards, while #799bdf and #4968a8 bring structure to titles, lines, and icons without looking too bold.

This palette works for inspirational edits, educational content, productivity tutorials, and app demos where you want a clean, modern blue theme that still feels gentle. Try it in lower thirds, infographic style overlays, and presentation decks to keep everything readable and airy.

Bold & Energetic Blue Color Palettes

Electric Neon Surf

• HEX Codes: #0ff0fc, #00b4ff, #0066ff, #001f6b, #050816
• Mood: High energy, futuristic, and daring.
• Use for: Perfect for gaming intros, cyberpunk edits, and high impact social thumbnails.

Electric Neon Surf smashes bright aqua against deep midnight blue for a high contrast, futuristic look. The neon tones (#0ff0fc and #00b4ff) are ideal for glowing text, HUD elements, and animated streaks, while #0066ff provides a strong mid blue for solid titles and icons.

Use the darkest shades (#001f6b and #050816) as backgrounds to make neon graphics pop in thumbnails, TikTok hooks, or gaming overlays. This palette is made for cyberpunk edits, tech promos, stream graphics, and any blue themed video that needs to grab attention fast.

Cyber Aqua Pulse

• HEX Codes: #9ffcff, #32e0ff, #008cff, #0040a8, #02163a
• Mood: Techy, electric, and fast paced.
• Use for: Great for app promos, motion graphics, and upbeat tech explainers.

Cyber Aqua Pulse focuses on crisp aqua highlights layered over deep digital blues. The bright shades (#9ffcff and #32e0ff) are strong accent colors for graphs, UI highlights, and notification style popups, while #008cff serves as a versatile main brand blue.

Combine #0040a8 and #02163a for dark gradients behind bright icons and text to create a clean, tech forward look. This palette is a solid choice for app launch trailers, SaaS explainers, product tours, and motion graphics where you want a modern blue identity with energy and clarity.

Tropical Splash Pop

• HEX Codes: #d0f7ff, #3fd4ff, #008cff, #0052cc, #002b5c
• Mood: Fun, sunny, and adventurous.
• Use for: Use for travel vlogs, beach edits, and bold summer campaign graphics.

Tropical Splash Pop mixes bright ocean blues with deeper surf tones to capture a vacation ready vibe. #d0f7ff and #3fd4ff feel like sunlight hitting water, making them perfect for summer thumbnail backgrounds and playful overlay shapes.

Use #008cff and #0052cc for strong, readable titles and call to action buttons, and bring in #002b5c as a grounding navy for borders and lower thirds. This palette fits travel vlogs, beach clips, festival recaps, and upbeat ads that need pure blue energy.

Stadium Lights Night

• HEX Codes: #f5f9ff, #7fc7ff, #007bff, #0046a6, #00102a
• Mood: Epic, cinematic, and adrenaline charged.
• Use for: Best for sports edits, highlight reels, and dynamic product launches.

Stadium Lights Night moves from cool white floodlights to inky night sky, perfect for dramatic edits. The lightest blue (#f5f9ff) mimics stadium glare or spotlight flares, while #7fc7ff and #007bff handle bold graphics and transitions.

Use #0046a6 and #00102a as deep backgrounds for bold white or light blue text in hype reels, sports intros, and product launch videos. This palette creates instant drama and focus without losing that clean, modern blue identity.

Elegant & Minimal Blue Color Palettes

Midnight Navy Luxe

• HEX Codes: #f4f6fb, #c0c7d9, #6d7a96, #2f3b59, #111827
• Mood: Sophisticated, confident, and timeless.
• Use for: Perfect for premium brand intros, corporate explainers, and luxury product features.

Midnight Navy Luxe combines cool grays with rich navy for an editorial, high end feel. The soft neutrals (#f4f6fb and #c0c7d9) are ideal for slides, backgrounds, and infographic panels, while #6d7a96 adds structure without feeling heavy.

Reserve #2f3b59 and #111827 for key text, logos, and accent blocks to give your visuals weight and authority. This palette works across corporate explainers, finance tutorials, brand films, and portfolio reels where you want a professional blue scheme that still feels stylish.

Slate Wave Modern

• HEX Codes: #f5f7fa, #d3dde7, #8ea2bf, #4a6484, #24344a
• Mood: Modern, balanced, and professional.
• Use for: Use in SaaS promos, portfolio videos, and minimalist website designs.

Slate Wave Modern uses understated slate blues for a clean, design forward look. The light tones (#f5f7fa and #d3dde7) support minimalist layouts and negative space, while #8ea2bf and #4a6484 highlight sections, icons, and important labels.

#24344a provides enough depth for strong text and navigation elements without collapsing into pure black. It suits SaaS promos, case studies, portfolio showcases, and web style explainer videos where you need a calm but clearly modern blue identity.

Frosted Steel Blue

• HEX Codes: #f2f6fa, #d4e0ea, #a1b4c7, #6a8298, #344659
• Mood: Cool, calm, and highly polished.
• Use for: Works well for tech branding, productivity apps, and stylish UI demos.

Frosted Steel Blue is a cool gradient from icy blue grays to deeper steel tones. The top end (#f2f6fa and #d4e0ea) feels like frosted glass, ideal for overlays, semi transparent panels, and UI mockups.

#a1b4c7 and #6a8298 reinforce buttons, charts, and product highlights, while #344659 anchors titles and key messages. This palette is perfect for tech brands, productivity tools, smart home products, and any clean, minimal video layout with a blue steel personality.

Glass Harbor Minimal

• HEX Codes: #f7fbff, #d6e8f5, #a5c8e6, #6d9fc8, #365a8a
• Mood: Clean, airy, and contemporary.
• Use for: Ideal for design portfolios, channel rebrands, and polished presentation decks.

Glass Harbor Minimal combines soft glassy blues with a subtle harbor depth. The lighter colors (#f7fbff and #d6e8f5) work well as clean, bright canvases for typography, while #a5c8e6 and #6d9fc8 provide structure for shapes, accent lines, and icons.

#365a8a finishes the palette with a confident deep blue suitable for logos, titles, and navigation elements. Use this scheme when you want your channel or brand to feel fresh, organized, and forward thinking, especially in design portfolios and professional presentation videos.

Vintage & Cinematic Blue Color Palettes

Retro Teal Fade

• HEX Codes: #f2fbfb, #c1e4e6, #7fb8c0, #3f7d8c, #214151
• Mood: Nostalgic, mellow, and slightly faded.
• Use for: Use for retro travel edits, film style vlogs, and lo fi title sequences.

Retro Teal Fade uses dusty teal blues and soft contrast to echo old film stock and vintage postcards. The pale tones (#f2fbfb and #c1e4e6) are perfect for washed backgrounds, frames, and overlay tints that suggest age without heavy grain.

Use #7fb8c0 and #3f7d8c for midtone accents on text and shapes, and #214151 to ground titles, credits, or borders. This palette fits retro travel vlogs, lo fi aesthetics, and any cinematic edit where you want a gentle, teal tinted nostalgia.

Dusky Film Grain

• HEX Codes: #f3f5f8, #d1d5df, #8a92a3, #4f596e, #222839
• Mood: Moody, introspective, and cinematic.
• Use for: Best for short films, narrative vlogs, and dramatic storytelling edits.

Dusky Film Grain leans into desaturated slate blues and deep shadows for a quiet, introspective mood. The light colors (#f3f5f8 and #d1d5df) provide subtle backgrounds that will not distract from your footage, while #8a92a3 and #4f596e handle subdued text and interface elements.

#222839 anchors the palette with a strong, cinematic dark that is ideal for title frames, credit screens, and letterbox bars. Use this palette for narrative vlogs, moody B-roll sequences, and story driven edits where you want a blue tone that supports emotion instead of overpowering it.

Old Harbor Cinema

• HEX Codes: #f5f7f9, #d8dee6, #9aa9bb, #5a6d83, #2e3a4a
• Mood: Weathered, story rich, and warmly cinematic for a blue scheme.
• Use for: Great for documentary style edits, harbor or city footage, and title cards with a story driven feel.

Old Harbor Cinema blends muted harbor blues with soft contrast to suggest age and depth. The lighter shades (#f5f7f9 and #d8dee6) create gentle backgrounds that suit subtitles, chapter markers, and map graphics.

Use #9aa9bb and #5a6d83 for supporting text and shapes, with #2e3a4a reserved for key titles, logos, and strong separators. This palette works especially well for documentaries, city and harbor footage, interview based stories, and any project where blue needs to feel grounded and cinematic rather than neon or clinical.

Tips for Creating Blue Color Palettes

Blue can shift from calm to electric depending on brightness, saturation, and what you pair it with. When you build or customize blue color palettes for video and design, keep these practical guidelines in mind.

• Use light blues or blue tinted off whites for backgrounds so text and subjects stand out without eye strain.
• Keep one or two deep blues (or near navy) as your main accent and text colors to ensure strong contrast and readability in thumbnails and lower thirds.
• Pair blue with neutrals (white, gray, dark gray) for professional content, then add small pops of complementary colors like orange or coral for CTAs and key highlights.
• Match your palette to your footage: cooler, teal blues suit outdoor and water shots, while softer sky blues work well with lifestyle and desk setups.
• Check legibility by testing your titles and overlays on both mobile and desktop screens; what looks fine on a monitor can be hard to read on a phone.
• Use gradients between two or three blues from the same palette to create depth in backgrounds, buttons, and transitions without adding new colors.
• Stay consistent across touchpoints: reuse the same blue HEX codes for channel art, intro animations, end screens, and website banners so your brand is instantly recognizable.
• In Filmora, save frequently used title templates and color presets so every new edit automatically follows your chosen blue scheme.

Blue is one of the strongest tools you have to set mood and build a recognizable brand. Soft, pastel blues can make your vlogs feel open and relaxing, while bold neon or deep navy schemes can turn intros, sports edits, and product launches into high impact moments.

Use these 15 blue color palettes and their HEX codes as ready made starting points for your thumbnails, intros, overlays, and channel branding. Then tweak them inside Filmora to match your footage, your audience, and your personal style.

The more consistently you apply your blues across videos and platforms, the more viewers will begin to associate those tones with your voice and content. Experiment, refine, and save your favorite looks as presets so every new project feels on brand from the first frame.

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