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Starting your skincare journey can begin by watching skincare vlogs. It’s nice to have someone you can actually relate to, showing what really works and what’s just hype.
Another best thing about these skincare vlogs is that you get to see products in action on real people, with real results. That kind of honest visual feedback is hard to beat. But of course, not every skincare vlog is worth your time. Some are packed with sponsored content or unrealistic routines that don’t benefit every skin type.
That’s why we’re here. We’re breaking down what makes a skincare vlog truly valuable: what to look for, what to skip, and how to start your skincare vlog.
In this article
Part 1. Skincare Vlog Videos That Are Worth Watching
The best skincare vlogs aren’t just about looking good, they offer real value, honesty, and practical tips viewers can use in their routines. Here are some of the most popular (and truly helpful) skincare vlog formats to explore.
AM/PM skincare routines
This vlog walks you through a creator's actual morning or nighttime skincare routine, step-by-step. This vlog is particularly suitable for seeing how different products are layered and how people adjust their routines for different skin needs or concerns. Plus, you'll get a realistic look at how products are used consistently over time.
“Trying [Brand] for 7 Days” series
This popular vlog format gives a short review of a product over several days. It’s great if you're considering trying something new. You get to see how the skin reacts over time, not just after one use. Most vloggers are honest, even if the product doesn’t work as expected.
Dermatologist-approved vlogs
Looking for expert advice? These vlogs include dermatologists or skincare pros who review routines, bust myths, and share evidence-based practices. They’re helpful if you have skin issues like acne, oily skin, or dark spots.
Simple skincare routine for beginners
Not everyone uses a 10-step routine or has shelves full of skincare products. These vlogs show how you can get great results with simple, budget-friendly items. They’re perfect for beginners or anyone who wants healthy skin without spending a lot.
Skincare transformation or “Before & After” vlogs
These vlogs track someone's skincare journey over weeks or even months. They're super motivating and give a real look at how consistent care pays off. Everyone’s skin is different, but watching these transformations can help you set realistic goals and stay patient with your routine.
Part 2. Start a Skincare Vlog That Builds Trust and Views
Thinking of starting a skincare vlog? Well, you don’t need perfect skin, expensive gear, or a million followers to start a skincare vlog that resonates with viewers. Viewers want honesty—real experiences, useful tips, and relatable journeys.
Whether you’re working to clear acne, trying a simple routine, or sharing solutions for sensitive skin, your story matters. And there’s someone out there who needs to hear it.
Here’s how to start your skincare vlog the right way:
Pick a Niche or Skin Journey to Focus On
There are tons of skincare vloggers out there, but the ones who stand out have a clear focus. Are you trying budget-friendly routines? Documenting your acne healing? Reviewing clean beauty brands? Pick a theme that reflects your experience and skin type.
Example:
- Teen acne journey
- Minimalist skincare
- Sensitive skin tips
- Budget routines
Narrowing your focus helps you attract the right audience and build a stronger connection with them.
Be Real About Your Progress
The truth is, perfect skin doesn’t exist. People enjoy skincare vlogs because they feel real, not fake. Don’t be scared to show breakouts, products that don’t work, or slow progress. Viewers appreciate the raw and honest truth. That’s what makes your vlog feel real and trustworthy.
Use Good Lighting and Clear Angles
Skincare is visual, so make sure your viewers can see the details. Use natural light (a sunny window will help!) or a simple ring light. Record close-ups of your face when applying products, and don’t be shy to show texture or changes over time! It helps viewers follow your journey.
Edit Your Skincare Vlog
A little light editing can enhance even the most natural skincare vlog. Add product names, track your progress with on-screen captions, and keep viewers engaged with short, clear transitions.
Want to keep things simple? Try the Filmora mobile app. Its AI Reel Maker helps you turn vlog clips into eye-catching, polished videos in just minutes. It’s a convenient tool for skincare vloggers who want pro-looking content without spending hours editing.
Here’s how to do it:
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Part 3. What’s Usually Included in a Skincare Vlog Video
A great skincare vlog is about more than just showing off your favorite products. It’s about sharing what you’ve learned, inspiring others, and building a real connection. The best vloggers mix honest advice, real reviews, and their personality to keep people coming back.
Here’s what you’ll usually find in a skincare vlog that people love to watch:
🧴Product Recommendations
Everyone’s always searching for their next skincare must-have. That’s why skincare vloggers love sharing their favorite products, from everyday essentials to hidden gems. Whether it’s a local brand or a viral international favorite, personal recommendations make your vlog feel like advice from a trusted friend.
Pro tip: Always mention your skin type and explain why the product works for you. It helps viewers connect with you and builds trust right away!
🎥How-to Tutorials
Not sure if you’re applying your serum the right way? Or if you’re exfoliating too much? How-to tutorials can help you with that. Skincare vlogs often break down the basics, showing the right way to apply products for the best results.
Pro tip: Use close-up shots and slow motion to clearly show the textures and steps. It makes a big difference!
🌟Product Reviews
If there's one thing that viewers dislike, it's fake reviews. Skincare vloggers who share honest and thoughtful feedback quickly become favorites. Talk about the good, the bad, and everything in between—your real experience is what makes your vlog stand out.
Pro tip: Mention details like scent, texture, price, how long it took to see results, and if you'd buy it again. People notice those little things!
☀️🌙Skincare Routines
Morning glow-ups and nighttime routines are vlog favorites for a reason. Sharing your full AM or PM skincare routine, step-by-step, helps viewers see which products you use, how you layer them, and why they’re part of your daily routine.
Fun idea: Try creating a theme for your routine, like a “5-Minute Morning Skincare” or “Winter Nighttime Essentials” version!
💡Tips and Tricks
Quick tips are like little hidden gems in your skincare vlog. From advice on calming breakouts, hydrating dry skin, or boosting your natural glow, sharing these small bits of knowledge keeps your audience interested and wanting to know more.
Bonus idea: Drop mini-tips throughout your vlog, or create short videos just for “1-Minute Skincare Hacks!”
Conclusion
Starting your skincare vlog journey may feel overwhelming at first, but it's truly one of the most engaging ways to share your love for beauty and self-care. Knowing which skincare vlogs are worth watching, understanding what content to include, and learning how to start with authenticity and creativity, you're already way ahead of the game.
From recommending your favorite serum, sharing honest product reviews, or giving skincare tips, your unique voice is essential. So grab your camera (or your phone!), stay true to your story, and start your skincare vlogging journey now!
