YouTube Analytics – How to analyze your and Competitor's YouTube Video
Aug 13,2019• Proven solutions
Tracking your brand's YouTube metrics is not enough to ensure success in
YouTube. Unless you garner deep insights of your competitors. You must be
thinking how can you gauge their company insights using YouTube and track
the data movement as well. There is nothing to worry about, we have got you
covered. We will show you how to analyze your own channel as well as that
of your competitors' YouTube analytics. Let's now explore about it!
How to analyze your own YouTube channel/video?
It is important to have reliable YouTube analytics tools for your brand, as
videos on YouTube are searchable through Google. They contribute to
generate organic traffic for you using both Google and YouTube as a medium.
YouTube has a default dedicated analytics mechanism to measure how the
video fares in YouTube to gain the most out of it.
Here we have collated the broadly used YouTube insights to ensure that your
highly equipped, SEO compatible video engages more audience and performs
well. The matrix sums up the most essential parts of YouTube analytics.
Let's go through them.
Though, views determine the number of people clicked on a certain video on
YouTube, it's impossible to figure out whether the video has been watched
till the end or not. Moreover, they can be altered through clickbait tricks
and hence YouTube doesn't solely put much value on them.
Views along with watch time turn out to be the best bet. Watch time sums up
the total amount of time spent (in terms of minutes) on your brand' videos.
With the updated dashboard it becomes easy to get the YouTube analytics and
gauge the video's performance. Using the average view duration, you can
know whether your video is being watched till the end or not.
2. Playback Location
As 'Playback locations' of YouTube videos can reveal where does all the
traffic come from, it would help your channel figure out for which location
the video has fared well. It will guide you to reach the backlinks
locations/sites. Knowing the popular locations for your YouTube video being
played, you can know whether YouTube is the search engine or they have been
diverted from somewhere else. Depending on the video playing locations, the
views will be segregated in to embedded video, YouTube watch page, mobile
devices, and YouTube channel page. Understanding location specific views
would help you decide where should you focus to enhance the performance of
The demographics page helps you get YouTube insights, using them you can
know the audience in a gender and location specific manner. For local
businesses targeting a certain region, YouTube analytics would prove to be
a boon. You can also know the geography and device used by the viewers with
this feature. Understanding the gender and location of people will help you
create dedicated product videos that would be helpful to them.
4. Traffic sources
Understanding the source of your YouTube video's traffic would help you
track the prominent keywords that viewers use for landing at your YouTube
video. You can figure out their choice and their search patterns this way.
The YouTube insights will show you whether the viewers found your video by
searching YouTube, a channel on YouTube, through suggested videos, or an
external link. The YouTube Analytics tool's panel would assist you in
finalizing the most beneficial traffic source for your brand. You can
optimize your video and keyword strategy with this.
5. Audience Retention
This data explains how far your video has engaged your audience. Along with
views, the duration that a viewer is on your video weighs too. From the
audience retention page, you can find out the specific time that a viewer
has exited your video and see what made them do so. There are 2 types of
audience retention features – absolute audience retention and relative
It is important to know which device is being used to watch the video. The
metrics is distributed among mobile phones, computer, TV, tablet etc. you
will be able to understand whether your video needs to be optimized for a
certain video or not.
7. Likes and dislikes
YouTube insights gauge the audience acceptance for your video by the number
of likes and dislikes. Videos with a huge number of like implies that it is
loved by people, though, the quality of video can't exactly be defined by
the number of likes or dislikes. Even the best quality video created for
asking opinions about a certain situation/issue might be good enough but
still get dislikes.
YouTube analytics help you determine the engagement metrics to explain the
origin of your subscribers. It includes both their geo-location, the date
of subscription, and the source/medium they used to land with your video on
YouTube. You can observe the number of people subscribing and unsubscribing
from your YouTube channel.
The subscription stream enables your audience to get suggestions for new
videos from your channel and offer better exposure to the service and
products you offer.
You May Also Like : How to Get More Subscribers
While considering YouTube Analytics, it is essential to understand that
there are annotations to guide viewers to your business site for more
content. It is not necessary that the content is video only, it might
include a blog post as well. This will let you understand the click through
rate and 'close' rates for every annotation. This in turn will assist you
in optimizing how to reach your audience and where to place the
Audience engagement on any YouTube video can easily be gauged by using the
vital aspect known as comments. Either it touched a chord in their heart,
inspired or motivated them, or simply made them smile, the comments will
say it all. Sometimes the audience simply taps 'Like' in place of
commenting at their convenient.
Cards is a new feature in YouTube analytics and aimed at replacing
annotations. This will improve user interactivity of any video and
accelerate the engagement. They will act as call to action for informing
visitors regarding playlists, videos, merchandising, fan funding, and
associated website etc.
This aspect sums up the amount of shares of the YouTube video across
different social networks along with the share date. Google ranking is
influenced with the share numbers, as higher the number more the chances of
unique backlinks for your videos.
13. Videos in playlists
Favorites has been renamed to 'Videos in playlists'. Your reach broadens as
people keep marking your videos as favorites on their playlist. This is
visible to the public on the YouTube channel itself.
How to analyze your competitors
Although, you can't see the dashboard data of your competitor, there are
still some ways to observe and study your competitors' successful videos
and from their views, favorites, ratings, and comments find out the driving
force behind it.
For example, reading the comments and see what they are saying. Notice both
the positive and negative ones so that you can incorporate the ideas in
your videos. You can also make a better video by understanding what a
specific demographic region is fond of watching in the said niche.
Or you can use those analyzing tools below to discover the more stats of
InflueNex is a helpful influencer marketing tool for Analyzing, searching, and managing YouTubers. With the help of this YouTube analytics tool, you're able to learn your competitors' channels and videos with detailed information.
This YouTube analytics tool helps you increase social media engagement,
conduct competitive analysis to track competition, discovers new content
ideas for your target audience. You can use it to leverage your foothold in
SocialBlade helps you gain YouTube insights and enables you to understand
how your rival brands fare. You can learn from them and enhance your own
strategy to beat them.
It helps you get YouTube analytics by taking care of the important metrics
such as video length, number of views, using tags, rate of engagements etc.
you can get user friendly charts with 30 key metrics here. Though, it is a
paid tool, you only need to pay for the reports you want.