Do you run a business and want to make a product video for promotions? Is making promotional videos your profession as a freelancer? Then, it's time to learn more about corporate promotional video production strategies.
Over the past few years, video content has become a top choice for businesses. Promotional videos help companies convey their idea and engage customers. It might be the motivation behind your search for promotional video production techniques!
Remember, viewers have high standards for the video stories they interact with. Of course, video marketing statistics show that consumers love spending time on videos. However, viewers will likely stop watching if the video content has poor editing.
There are many high-quality promotional video editing tools out there. So, you can easily create stunning clips if you learn where to go. We have compiled a list of the top 5 software solutions for editing such videos. These tools can assist you in making the finest marketing videos ever.
In this article
Part 1: The Secrets to Making Great Promotional Videos
Promo videos are crucial in modern-day marketing. These videos capture viewers and build brand recognition. But before we proceed, let's understand the importance of making promotional videos.
1. Compelling Video Stories
Promo videos are excellent narrative tools. They can incorporate brand messaging into exciting stories with eye-catching visuals. You can combine images, music, and storytelling strategies into one video. It can encourage a deeper level of audience participation.
2. Multiple Marketing Uses
Promo videos are adaptable to a wide range of media and consumers. In short, they are a multipurpose marketing tool. Be it increasing product knowledge, sales, or brand recognition!
3. Improving Brand Reputation
Promo films help summarize the business's nature, principles, and products. They make a positive impact on viewers by conveying important messages. You can establish a unique brand image by highlighting the product's advantages.
4. Enhancing Online Presence
Promotional videos are a great way to boost the brand's online visibility. It is a need to help you compete in the ever-changing digital world. These videos often get more views across social media and other digital channels.
5. Great at Engagement
Promo videos drive engagement and action by appealing to viewers' emotions. You may have seen famous promo videos pointing out problems or offering solutions. They aim to persuade viewers to do what they want. It can be subscribing to their channel or buying something.
That's all about the importance of making promotional videos. But how can you create one for a specific business? What pointers should you remember while editing promo videos?
Well, crafting an engaging promo video requires editing skills. You can check the essential pointers below.
A.Set Specific Goals
Before editing, decide what you want to achieve with the video. How will it fit into your marketing plan? Emphasize the product's value by demonstrating how it meets a need or addresses a problem.
B.Understand Your Target Audience
Knowing your audience to customize the video content and message is essential.
C.Write an Engaging Story
You must write a story that makes people feel something about the company or product. Aim for a time limit that will keep your audience's attention. So, your story must deliver the information concisely.
D.Include a Section for a Call to Action
The promo video must include a strong CTA to tell the audience what to do next.
E.Make It Platform-Specific
Adjust the video's duration and format to make it work best on various platforms.
F.Adjust Color Settings
Logos and color settings should keep the brand's identity at the front. Put your video strategy to the test and use the data you collect to make it even better in the future.
Part 2: Commonly-Used Software for Editing Promotional Videos
Remember, the editing software you choose will majorly impact your video quality. Presented below is a synopsis of five widely used editing software. Of course, each has different features for producing high-quality promotional videos.
1) Filmora
Filmora stands out for its simple design and features made for promotional videos. Using its specialized tools, making engaging advertising material is a breeze. It gives you various overlays, effects, and templates to take video content to the next level. You can use this software to make polished introductions and outros. Even a novice editor can use Filmora. This software streamlines, adding text, music, transitions, and effects.
Moreover, its user-friendly design makes it an excellent pick for marketers. Go for it if you want to make promotional videos but can't cope with complicated editing.
An easy-to-use video editor helps you to create promotional videos.
Creating promotional videos can be a breeze with the right tools and strategy. To see an example in action, watch this quick tutorial on creating promotional videos for business in just one minute using AI in Filmora 13:
This video demonstrates the simplicity and power of using AI technology in Filmora 13, making it easier than ever to produce high-quality promotional content. For more inspirational videos and tutorials, visit the Filmora Creator Hub.
2) Pinnacle Studio
This tool is going to be our next editing software when it comes to making impressive promo videos. Pinnacle Studio is also excellent for both new and experienced users. All credit goes to its intuitive design, various effects, and transition features. This software lets you combine different content to make engaging promotional videos.
3) Final Cut Pro
Apple's Final Cut Pro is another influential software experts use to edit videos. It has a simple UI, 360-degree video editing, and robust editing features. As a result, users get a smooth editing experience. Final Cut Pro is the way to go if you want to make promo videos with expert transitions and effects. It also integrates different media sources seamlessly.
4) Vegas Pro
This editing software comes with excellent versatility and outstanding performance. The Vegas Pro is famous for its editing, effects, and audio mixing capabilities. These features allow users to create compelling advertising films. Besides, Vegas Pro's straightforward interface and features can take your experience to the next level. You can create professional-grade promotional videos with complete command over editing and effects.
5) Lightworks
The robust editing and features of Lightworks make it a professional editing software. It allows editors to create excellent intros for their promo videos. Users looking for a simple video editor will find Lightworks a suitable tool.
Part 3: Exploring Real-World Success Stories of Promotional Videos
Modern advertising video campaigns have revolutionized narrative methods and interaction tactics.The below examples show how marketers edit their stories to attract people. They range from classic ads to more authentic and varied storytelling. You will notice the changing concept of promotional videos in engaging consumers.
1.You Can't Stop Us - A Promo Video by Nike
You Can’t Stop Us | Nike
This fantastic commercial from Nike highlights perseverance and solidarity. It shows how people can overcome obstacles by working together. The video editor has made seamless splicing of athletic situations. It includes split-screen editing and combining various sports footage.
2.Everything to Sell Dreams - A Promo Video by Squarespace
Everything to Sell Dreams | Squarespace
Squarespace releases a series of short films quite often. The company showcases its ability to help people achieve their goals and aspirations. These genuine stories include advanced editing, like fast motion and transitions. These effects help bring emotions to a promo video.
3.The Beauty for All - A Promo Video by L'Oréal
VivaTech 2023 - Beauty For All, Beauty For Each, Powered By Beauty Tech
L'Oréal's promo video embraces diversity. It highlights the unique beauty of people of all ages, genders, and ethnicities. The video's intro grabs the attention of viewers. You can find these intro templates in any ordinary software. However, if you want professional looks, choose from Filmora's collection of intro templates.
4.Introducing iPhone 13 Pro - A Promo Video by Apple
Introducing iPhone 13 Pro | Apple
Apple's marketing trailer for the iPhone 13 Pro focuses on the phone's camera system. It demonstrates the phone's photography and filmmaking abilities. The video highlights its cinematic mode, enhanced low-light performance, and photographic features. The video editor has achieved this with the help of advanced editing and audio mixing.
5.Make Everyday Epic - A Promo Video by Samsung
Make everyday epic with the Galaxy S22 Series | Samsung New Zealand
Samsung highlights the "epic" experiences of individuals in their promo videos. The company delivers a message through its compilation of short promo videos. The videos highlight how Samsung phones can capture and improve tiny moments. The audience connects with these heartfelt stories.
You will notice high-end editing in these promo videos. It includes text overlays, brand name insertion, and many other edits.
Conclusion
As you can see, many crucial factors are involved in producing a promotional video. It includes knowing the target audience, developing compelling stories, etc. Above all, what separates the promo video apart is its perfect editing. Promotional video editing software can help you add high-quality visuals. It lets you include product benefits and call-to-action in your promo videos.
Remember, video marketing is a constantly changing, dynamic field. To be productive and relevant, you must embrace constant development. The key to long-term success in promo video making is keeping yourself updated. Several video editing software like Filmora keeps updating the latest features. So, you must try and test these features from time to time. It can help you create excellent promo videos with modern and latest edits.
