100% Security Verified | No Subscription Required | No Malware
Real estate video marketing is a powerful way to attract buyers and sell properties faster. And with social media favoring video content, what's a better medium to showcase your listings than a video?
A well-made video can leave a lasting impression. Some video marketing for realtors can include property tours, client testimonials, and market updates. Or, you can throw in a bit of humor to grab attention and get those shares rolling.
We're here to help you make engaging and possibly even funny real estate videos that make your viewers want to share your content and convert it into sales. With the right real estate video marketing ideas, anyone can turn simple videos into powerful marketing tools!
In this article
Part 1. Why Real Estate Video Marketing Works for Realtors
Video marketing is already a powerful tool in real estate sales, but adding humor takes it to another level. Funny real estate videos grab attention, keep viewers engaged, and make your brand more memorable. Why? Because in a competitive market, where buyers scroll past countless listings, a clever or entertaining video can make them stop, watch, and take action:
- 73% of homeowners say they are more likely to list with a realtor who uses video.
- Listings with video receive 403% more inquiries than those without.
- 86% of buyers watch videos to learn about a neighborhood before deciding.
- Social media posts with video get 1200% more shares than text and images combined.
Humor Increases Engagement and Leads
People love to laugh, and content that makes them smile is more likely to be shared. Studies show that funny videos are 30% more likely to be watched to completion than standard promotional videos. More views mean more exposure and more exposure means more potential leads. A lighthearted video can make a property more appealing, help realtors stand out, and build a stronger connection with buyers.
Funny Videos Make Your Brand More Relatable
Buying a home can be stressful, but humor helps break the tension. A funny skit about picky buyers, an over-the-top luxury home tour, or a blooper reel can make realtors feel more approachable. Funny real estate videos help buyers remember you, increasing the chances they'll reach out when they're ready to move.
Part 2. Funny Real Estate Video Ideas for Maximum Engagement
A great real estate video does more than just showcase a property. It tells a story, engages the audience, and makes people take action. High-quality visuals are important, but a compelling hook, humor, and personality are what truly make a video stand out. A good real estate video should include:
- High-quality visuals – Clean, well-lit footage makes a strong first impression.
- Storytelling elements – A video that tells a story keeps viewers watching.
- A strong call to action – Encourage potential buyers to reach out or schedule a showing.
- Humor and personality – Make your brand relatable and fun.
If you want to boost engagement and stand out, try these funny real estate video ideas that have worked for top realtors and content creators.
1. Make a Memorable Hook
The first few seconds of a video decide if people will watch or scroll past. A funny or unexpected opening grabs attention fast. Some realtors use dramatic voice-overs to make a simple home tour feel like a movie trailer.
For example, starting with "This is not just a house... it's an experience!" and then cutting to a tiny kitchen makes people laugh and keeps them watching. On TikTok, some realtors have gone viral by opening with exaggerated statements like "Why rent when you can own... if you win the lottery?" This kind of humor makes viewers stop and engage with the video.
2. Behind-the-Scenes & Realtor Introduction Videos
People want to work with realtors they like and trust. A behind-the-scenes video is a fun way to show personality and make buyers feel comfortable. Instead of a serious introduction, some realtors create funny videos about their daily struggles.
For instance, rushing to multiple showings, dealing with endless client calls, or getting lost inside big houses. One realtor gained thousands of followers by sharing bloopers from home tours, including moments where they accidentally walked into closets instead of exits. These small, relatable moments make realtors seem more approachable and fun to work with.
3. Testimonial & Funny Success Story Videos
Client testimonials help build trust, but they don't have to be boring. Instead of a standard interview, some realtors reenact funny moments from the home-buying process.
One successful video showed a first-time homebuyer celebrating their new home while pop-up text revealed their real thoughts, like "I had no idea what I was doing, but my realtor made it work." Others use humor by cutting between the buyer's happy reaction and the stressful reality of paperwork. These kinds of videos make testimonials more fun and more likely to be shared.
4. Realtors Acting Out Common Homebuyer/Seller Scenarios
Buying and selling homes can be stressful, and realtors see the same funny situations over and over. Acting out these moments in short skits makes for great content. One popular idea is "The Picky Buyer"—a realtor pretending to be a buyer who rejects homes for silly reasons like "The walls are too white".
Another funny video idea is "Seller's Expectations vs. Reality", where a seller imagines their house is a luxury mansion, but the camera cuts to an outdated kitchen. Realtors on Instagram and TikTok have gained millions of views by playing different characters in these relatable skits.
5. Answer Out-of-the-Box Video Questions from Buyers
Some buyer questions are so unusual that they make great video content. Instead of giving a basic answer, realtors can turn them into funny short videos. One viral example was a realtor answering "Can I bring my pet llama to an open house?" while pretending to guide a llama through a luxury home.
Another video showed a realtor answering "What happens if I don't like my neighbors?" by dramatically running away after meeting a loud and nosy neighbor. These videos are entertaining and educational, making them highly shareable.
6. "This or That" Property Comparisons
People love choosing between options, and real estate videos can make this fun. A "This or That" format shows two different homes and asks viewers to pick their favorite.
One successful video compared a modern condo vs. a cozy cottage, with dramatic music and captions like "Pick your dream home!" Some realtors make it even funnier by adding unexpected comparisons, like "Would you rather have a mansion with a tiny bathroom or a tiny house with a luxury spa?" These videos spark conversations and get more engagement from viewers.
7. DIY Home Decor Fails and Fixes
Home improvement doesn't always go as planned, and buyers love seeing before-and-after transformations—especially when things go wrong.
One realtor gained attention by recreating a "Pinterest vs. Reality" moment, where a perfect home decor idea was followed by their own failed attempt at copying it. Another funny video idea is showing DIY home fixes that don't work, like using duct tape to cover up a hole in the wall. These videos are both funny and useful because they show quick-fix solutions while keeping buyers entertained.
8. The 'Extreme' Home Features Tour
Some homes have unusual, weird, or over-the-top features, and showing them in a fun way makes for great content. Instead of just listing a feature, realtors can exaggerate their reactions.
One popular video showed a house with a tiny bathroom, with the realtor jokingly squeezing into the space and saying "Perfect for anyone under 5 feet tall!" Another showed a backyard that looked like a jungle, with the realtor pretending to explore it like a lost traveler. These videos make unique listings more exciting and get more shares.
Part 3. How to Create Funny and Engaging Real Estate Videos
Creating a funny and engaging real estate video doesn't have to be difficult. With the right approach and tools, realtors can produce high-quality videos that attract buyers, boost engagement, and build their brand.
Wondershare Filmora is a great tool for real estate video marketing. Because it offers easy-to-use features for smooth editing, voice effects, AI-generated text, and branding. Follow these simple steps to create a funny and professional real estate video.
secure download
How to Create Funny Real Estate Videos
Step 1. Record and Merge Clips for a Polished Look
Instead of recording one long take, capture multiple short clips from different angles to make editing easier and enhance humor. Incorporate fun, unexpected moments, like reacting to quirky home features. For example, if a house has a tiny bathroom, film a funny scene pretending to squeeze into it.
Once you have your footage, import it into Filmora. Drag and drop clips into the timeline, trim unnecessary parts, and arrange them for a smooth, engaging flow. Use quick cuts and transitions to enhance comedic timing and keep viewers entertained.
secure download
Step 2. Add Voice-Over and Voice Effects for Extra Humor
A well-placed voice-over makes real estate videos more engaging. Instead of using plain narration, Filmora's AI Voice-Changer lets you switch between different tones and characters. Try starting with a dramatic introduction like, "Welcome to your dream home… or is it?" and then switch to a playful, high-pitched voice when revealing an outdated feature.
To apply a voice effect, go to the Effects menu, select Voice Changer under Audio Effects, and choose from the available options. Adjust the filter settings in the Audio panel to customize the sound and create a more dynamic video experience.
Step 3: Use AI Copywriting to Generate Video Descriptions & Captions
Writing engaging captions and descriptions is crucial for SEO and audience engagement, but it can be time-consuming. Filmora's AI Captions tool automatically generates video titles, descriptions, and captions to save time and improve visibility.
To access this feature, go to Titles > AI Captions. Filmora will generate optimized text that can be used for YouTube, Instagram, TikTok, and other platforms. This ensures your videos are well-optimized and easily discoverable.
Step 4: Add Text & Branding Elements to Reinforce Your Real Estate Brand
To add text overlays, go to Titles > Title Effects or Title Templates. Use these to highlight important details, such as a home's best features.
For example, when showcasing a kitchen, add a caption like, "Perfect for gourmet meals… or instant noodles." At the end of the video, include a call-to-action (CTA) like, "Want to see more funny home tours? Follow me for more!" or "Contact me today for a private tour!"
Step 5: Export and Share on Social Media
Once your video is complete, export it in high resolution and share it on different platforms. YouTube, Instagram Reels, TikTok, and Facebook are the best places to post funny real estate videos.
Make sure to:
- Use hashtags like #RealEstateVideoMarketing and #FunnyRealtor to increase visibility.
- Post short teaser clips to get people excited about the full video.
- Encourage engagement by asking viewers to comment on their favorite part of the home.
Realtors who consistently post engaging and funny videos build a strong online presence, attract more leads, and stand out from the competition.
Bonus: Real Estate Video Marketing Tips for Realtors
Creating funny and engaging real estate videos is just the first step. To make the most of your content, you need to optimize and promote your videos effectively. The right strategy can help increase views, generate leads, and boost engagement. Here are some essential tips for realtors to maximize the impact of their real estate video marketing efforts.
Keep It Short & Engaging (Best Length: 1-3 Minutes)
Since the attention spans are short, especially on social media, the best-performing real estate marketing videos are between 1 to 3 minutes long. Shorter videos hold viewers' attention and get shared more often. If a video is too long, viewers may lose interest before reaching the important parts.
To keep videos engaging, focus on quick cuts, humor, and a clear message. For example, if you're doing a funny home tour, don't spend too much time in one room. Instead, highlight key moments, like a luxurious kitchen, a tiny bathroom, or an unusual home feature. Then, merge the clips using Filmora to create a smooth and fast-paced video.
Always Add a Call-to-Action (Schedule a Tour, Contact Me, Visit Website)
Every great real estate video should end with a clear call to action (CTA). After entertaining or informing viewers, guide them to the next step. Whether it's scheduling a home tour, visiting your website, or following you on social media, make sure your CTA is direct and easy to follow.
Optimize Videos for Social Media (Use Subtitles & Vertical Format for Reels)
Different platforms require different formats. Instagram Reels, TikTok, and YouTube Shorts favor vertical videos (9:16 aspect ratio), while YouTube and Facebook work better with horizontal or square formats. Subtitles are also essential, as many people watch videos on mute while scrolling. Adding captions ensures your message gets across even without sound.
Repurpose Content (Turn Long Videos into Short Clips)
A single video can be reused in multiple ways. Instead of making new videos from scratch, cut longer videos into shorter clips and post them on different platforms. For example:
- A 3-minute home tour can be turned into multiple 15-second clips for TikTok and Instagram.
- A client testimonial video can be repurposed into a short highlight reel with the best moments.
- A funny real estate skit can be broken down into multiple short videos for maximum reach.
Using Filmora's Smart Short Clips, realtors can speed things up to create fresh content from existing videos. This saves time and keeps social media feeds active without constantly recording new footage.
Use Filmora's AI Features to Speed Up Video Creation & Editing
Editing can be time-consuming, but Filmora's AI-powered tools make it easier. AI Copywriting helps generate video descriptions, captions, and social media posts. The Merge Clips feature allows realtors to quickly combine multiple clips into a smooth video. The Voice-Over & AI Voice-Changer can add professional narration or fun character voices to make videos more engaging.
These AI features allow realtors to edit faster, create better videos, and stay consistent with their marketing efforts. This means less time editing and more time closing deals!
Conclusion
Real estate video marketing is a powerful way to attract buyers, build brand recognition, and stand out in a competitive market. By using funny real estate videos, realtors can make property tours more engaging, boost social shares, and create memorable content.
Now, it's time to implement these real estate video marketing ideas using tools like voice-over narration, AI-generated captions, and branding elements to ensure polished and professional results. With Filmora's easy-to-use tools, realtors can effortlessly merge clips, add voice effects, and optimize videos for social media.
Start creating funny real estate video ideas today and turn views into leads!
secure download
