Top 10 Facebook Real Estate Advertising Tips for 2024

Imagine scrolling through Facebook and coming across a property that immediately captivates you. You can already picture yourself living in that stunning home with one click. Facebook real estate advertising has changed the industry. They turn casual browsers into serious buyers with striking visuals and precise targeting.

Facebook's vast reach and targeting lets agents find prospects. Thanks to its massive following, Facebook gives you access to millions of prospective buyers you can reach quickly and cost-effectively.

Today, we’ll share our top insights into Facebook advertising for realtors, including interesting facts, statistics, and tips to help you get ahead of running Facebook ads for your real estate agency.

Part 1: How do Facebook Ads work?

Facebook real estate advertising uses a bidding model. Advertisers target users based on their demographics, interests, and behavior. When a user logs into Facebook, it uses these factors to pick the ads shown. This ensures that they are relevant and engaging.

Each ad gets a total value. Ads are scored based on bid, action rate, and quality. The auction winner advertises with the highest total value to the user. This system lets advertisers target specific groups and manage their budgets well.

You must understand this process. It's important to maximize your Facebook real estate ads. Use this knowledge to improve your targeting.

Part 2: The Effectiveness of Facebook Real Estate Advertising

Facebook, a top social media platform, has powerful ads. They help real estate agents stand out. These tools enable personalized ads. They tailor to your needs and your target market's responses.

Facebook lets you target your audience, drive traffic, and track results. It helps real estate agents sell more and manage more properties.

Let’s take a look at some of the statistics to see how Facebook helps real estate agents grow their business operations:

• Ad Impressions Growth: Facebook ad impressions have increased by over 30% in the past year.
• Massive User Base: With 2.9 billion active users, Facebook offers a vast reach.
• High Conversion Rates: Targeted ads can convert up to 9.21% of users into clients.
• Lead Generation: 52% of real estate agents find Facebook the best for leads.

With millions of active users, these ads generate significant revenue increases.

Part 3: 10 Facebook Real Estate Advertising Tips

Make the most of your social media efforts. Start with a solid strategy in Facebook real estate advertising. Reach and engage your target audience.

Start with a strategy

Strategy is the lifeblood of every advertising and marketing effort, online or offline. Creating a strategy empowers your real estate agency to create targeted ads based on relevant, up-to-date insights into:

• Your business goals
• Campaign objectives
• Target audience
• Budget

Studies show that marketers believe a documented marketing strategy is significant. This is especially true for digital ads.

Create a Business Profile/Page

The next step is to create a business profile and page for promotional purposes. Start by selecting the matching business category to get access to the unique features for your real estate operations.

Add as many accurate details on your agency, including previous accomplishments, areas serviced, business mission, company culture, working hours, phone number, email, website, images, videos, etc.

Upload a representative profile and cover photo, and add page images to represent your real estate agency. Include a short description of your page so that followers know what to expect and the type of services you offer.

Keep your contact info up-to-date and share your company story in the About section of your business profile.

Determine What to Offer

Log in to your business profile and open the page management toolbar to view your advertising options. You can manage upcoming and previous campaigns from the Ad Center.

If you wish to launch a new ad campaign, select Create Ads to access the available features and options. Select the types of ads you want to present on your Facebook business profile.

Real estate agents typically opt for two types of realtor ads:

1. Client targeting ads – promote specific property, including its advantages, key features, and benefits, and include specific details like the price, property description, and visuals.
2. Lead generation ads – capture leads by showcasing why prospective buyers should choose you over your competitors.

Use Quality Images/Videos in Your Ads

Optimization text for your real estate videos for Facebook. It will help you grab attention and drive engagement. Use Wondershare Filmora's easy video editing tools to create video text that resonates with your audience. Follow these steps to learn optimization and make the most of your video content.

Create Engaging Real Estate Videos That Effectively Markets Properties

• Pre-designed templates for real estate videos.
• A library of over 100 preset titles, transitions, etc.
• A selection of royalty-free audio tracks.
• Support for incorporating drone footage.
• Options to add voiceovers or personal narration to provide insights about the property.

Try it free Try it free Learn More

Make Your Real Estate Videos that Pop up

Step 1: Download and install Filmora on your device.

Step 2: Open Filmora and start a new project.

Step 3: Import your video into Filmora.

Recommendation: Instagram allows up to 60 seconds. In contrast, Facebook allows up to 45 minutes. Aim for videos under three minutes.

Step 4: Drag your video into the timeline.

Step 5: Resolution Notification pops up; select “Keep Project setting.”

Step 6: Go to File > Project Settings.

Step 7: Click Custom. Set the resolution to 1080*1080 (square) for social media.

Step 8: Set the color or texture of your video. Click on the “color” present on the right side menu. Then click on Basic to adjust your video’s color and tone.

Step 9. From the left side menu, click “Text” and choose the text format you like from the provided options.

Step 10: Drag a text title from the Titles category to the timeline below.

Recommendation: Double-click on the text Bar to write your text.

Step 11: Double-click on the text in the timeline. Then, select Titles > Basic on the right side to edit text. You can change the font, color, and content of the text as desired.

Step 12: If the text has animations, click Advanced. The "In and Out" text animation in Filmora lets you create dynamic text effects. You can customize the duration for seamless transitions.

Step 13: Export your video. You can upload it to Facebook from a desktop or smartphone.

Recommendation: Try different fonts and colors to reflect your branding. Include eye-catching text. Remember, social media videos often autoplay on mute. So your visuals should convey the message. Studies show that 73% of homeowners prefer agents who use videos with text.

Craft compelling ad copy

Compelling ad copy is necessary for Facebook real estate advertising. It captures the client's interest and drives quick action. Make sure to:

• Create Interest: Make the ad copy attention-grabbing and informative.
• Highlight Features: Emphasize key property features to attract potential buyers.
• Encourage Immediate Action: Ensure the copy motivates customers to act immediately.
• Be Informal: Use a conversational tone and avoid phrases like "read more."
• Present Key Information: Provide essential details directly in the ad to foster engagement.

Research shows that the creative parts of a display ad campaign highly contribute to success. So, it is necessary to compose informative and engaging ad copy.

Use Call-to-Actions (CTAs)

Proper CTAs in your real estate ads are important to guide potential clients. A well-crafted CTA directs prospects on what to do next, such as "Schedule a viewing" or "Talk to an agent." You should always:

• Be clear and direct: Ensure your target audience knows what action you want them to take.
• Create urgency. Use phrases like "Schedule a Tour Today" or "These Listings Are Limited". This will encourage quick action."
• Match with Ad Goals: Make the CTA fit your campaign goals, which could include generating leads or increasing inquiries.

Research shows that well-placed CTAs can boost click-through rates by 90%.

Track Your Ad Performance

Monitoring ad performance is essential for Facebook real estate ad management. It helps refine your campaigns. Use Facebook Ads Manager to track key metrics like CTR, conversions, and cost per lead.

• Track Key Metrics: Analyze click-through rates, conversions, and cost per lead. It will measure the results.
• Identify Trends: Analyze data to find which strategies work and which need changes.
• Optimize Campaigns: Make informed decisions to improve strategy and enhance results.

Research shows that monitoring ad performance boosts efficiency and ROI.

Create Custom Audiences

Facebook’s specific ad targeting algorithms put you in charge of who sees your real estate promotional content. In addition to using your Facebook business profile to connect with the target audience, collaborators, experts, and professionals from your industry, the platform lets you create highly targeted ad campaigns by selecting a specific segment of the Facebook audience.

That way, you control who gets exposed to your ads, letting you make the right moves at the right time. That also helps you adjust your ads to better meet your clients’ needs, address their real-life problems, and offer personalized solutions to exceed their expectations.

Here are the top practices for targeting the right audience with real estate Facebook ads:

1. Tap into the Special Ad Category for your real estate ads to target buyers by geographic location, age (18-65+), gender (all), and language;
2. Create a custom audience using the Facebook Ads Manager to target specific buyers who have already interacted with your brand and showed interest in your services but haven’t made a purchase yet;
3. Create local ads to target prospective clients and realtors in your area by both location and zip codes;
4. Showcase your listings using quality images and videos, but make sure your visuals match the objectives of your ad campaigns;
5. Use demographic targeting to reach high-paying clients, including renters, homebuyers, and homeowners looking to buy or move to a new property.

Market data shows that retargeting can boost conversion rates by up to 70%.

Incorporate Testimonials

Using actual clients as references in your ads boosts trust in the sale process. Word-of-mouth recommendations also play a crucial role in influencing potential buyers. So, always:

• Showcase Satisfaction: Highlight satisfied clients to showcase your expertise.
• Build credibility: Use testimonials to gain trust and enhance credibility.
• Influence Decisions: Share positive experiences to guide buyers toward making the right decision.

Studies show that including testimonials in ads can increase conversions by up to 89%.

Optimization for Mobile

Most people access Facebook on their smartphones. So optimizing your ads for mobile devices ensures they display perfectly. This will help reach your target audience. You should:

• Use engaging, easy-to-view images. They must be clear on small screens.
• Concise Copy: Keep your ad text straightforward. Use simple language and clear sentence structures.
• Mobile-Friendly Landing Pages: Landing pages need swift loading times. They should have clear, prominent images or slogans. These will guide viewers to the next step.

Optimizing ads for mobile devices boosts user engagement and Facebook's returns.

Collaborate with Other Agents

Partnering with other real estate experts boosts Facebook ad campaign performance. Collaboration lets you reach a larger audience and share ad costs. Other benefits are:

• Share resources: Combine human and financial resources for better ads.
• Expand Reach: Use many agents' networks to reach more prospects.
• Enjoy Expertise: Learn from the experiences and strategies of other agents.

Partnering with others can enhance your visibility and attract more clients. Working with other real estate agents in Facebook groups is a great way to reach more people. This will help you in growing your business.

Part 4: Why Not Use a Free Facebook Business Page?

A free Facebook Business Page for real estate ads has limits. They can reduce marketing effectiveness. Here’s why:

• Limited Targeting: A business page needs more advanced targeting for Facebook ads. Reaching specific groups, like first-time home buyers or luxury investors, takes more work.
• Declining Organic Reach: Algorithm changes have reduced business pages' organic reach. Fewer people now see your posts without paid ads.
• Business Pages offer minimal analytics. Paid ads provide detailed metrics to help refine marketing strategies.
• In real estate, there is a lot of competition. If you only use a free Business Page, you will lose to those who use targeted ads.

In short, a free Business Page is a good start. But you need paid ads to stand out and drive sales in the competitive real estate market.

Part 5: Facebook Post Ideas for Real Estate Agents

In real estate, Facebook is crucial for client connections and brand building. Here are a few post ideas and tips for real estate agents:

Method 1: Holiday and seasonal posts

Use holiday and seasonal posts to connect with your audience. For example, share a post, and showcase homes decorated for Christmas during the holidays. Or, offer tips for staging homes to reflect the season's charm. These posts can create a warm connection with potential buyers and keep your brand on top of your mind.

Pro Tip: Use festive Facebook ads to promote a holiday giveaway. Give a limited-time offer to boost engagement.

Method 2: Neighborhood Highlights

Share local insights, events, or hidden gems. They will show the charm and uniqueness of your neighborhoods. For example, post about a popular local café or a community park that adds value to living in the area. It makes you a neighborhood expert. It also attracts buyers interested in specific locations.

Pro Tip: Use Facebook marketing ideas for realtors. Create a neighborhood spotlight series. It will engage your audience and showcase your expertise.

Method 3: Exciting Giveaways

Engage your audience with exciting giveaways. A free home consultation, gift cards, or real estate gear can attract more followers to your page. Promote your giveaways using creative Facebook real estate advertising. It's one of the most effective Facebook marketing ideas for realtors. Share your giveaway in Facebook groups or via targeted ads. It will reach a larger audience, boost engagement, and generate quality leads.

Pro Tip: Announce the winner in a follow-up post. It will boost visibility and encourage future giveaway participation.

Method 4: Include real estate statistics in your Facebook post

Including real estate stats in your Facebook posts is a smart way to grab attention. Share key data like market trends, home prices, and sales figures. It will provide valuable insights. It shows your real estate knowledge. It builds trust with your audience.

Pro Tip: Update your stats. It keeps your content relevant and on-trend for new real estate agents' Facebook posts.

Conclusion

Leveraging effective strategies in Facebook real estate advertising can enhance visibility. It increases your engagement with potential buyers. By utilizing tools like Filmora, agents can create compelling textual video content. It resonates with their audience, showcasing properties engagingly. This combination of targeted Facebook real estate advertising and high-quality video production attracts more leads. It also fosters trust and credibility in a competitive market. These innovative approaches will establish a stronger presence in the real estate sector.