How to Add Music to TikTok Ads Using Filmora

TikTok has revolutionized the digital landscape by harnessing the power of music to captivate audiences and drive engagement. The platform's algorithm is significantly music-driven, presenting brands with a unique opportunity to leverage sound to enhance the emotional appeal and storytelling in their ads. On TikTok, music isn't just background noise; it's central to the user experience. A remarkable 88% of users consider sound essential to the platform. By incorporating impactful soundtracks, brands can create memorable ads that capture attention and foster a deeper connection with their audience. This article will explore the significance of music in TikTok advertising and how tools like Filmora can help brands craft engaging audio content that resonates with their audience.

Part 1: Why Music is Crucial for TikTok Ads

Music serves as the heartbeat of TikTok, transforming the platform into a vibrant cultural hub where trends are born and spread rapidly. It plays a pivotal role in enhancing emotional appeal and storytelling in ads, making them more memorable and impactful. Here’s why music is crucial for TikTok ads:

1. Emotional Connection

Music evokes emotions and can create a lasting impression on viewers. Incorporating music in advertisements creates a deeper and emotionally charged connection with the audience and makes brands a lot more trustworthy. That emotional connection is the foundation for loyalty and brand engagement. TikTok's research shows that sound is viewed as "fun" 66% more than on other platforms, so ads on TikTok tend to be both engaging and fun due to the music associated with them.

2. Storytelling

By complementing images, music aids in creating a striking narrative for the audience. Many successful campaigns today have deeper meanings due to an impactful soundtrack. To make an ad more engaging, it is best paired with a catchy tune. Music deepens the narrative and helps more people relate to it on a personal level. Ads convey their message effectively because of the synergy between music and visuals, which improves the storytelling aspect.

3. Brand Recognition

Music can significantly enhance brand recognition. When businesses use trending songs in advertising, the sales improve due to customers recalling their brands. This occurs since emotions linked to music often aid in the remembrance of the associated brand. Companies can use music that is popular with potential customers and also matches their image. As a result, the brand recall rises drastically.

4. Viral Potential

TikTok has an algorithm of promoting content with popular music attached, so the ad is more likely to go viral. This offers substantial potential reach and engagement, making music vital in the creation of viral content. Viral advertisement does not only expand the audience base but also enhances the perception of the brand and its cultural relevance. Incorporating trending songs into ads can help brands increase their viral potential, while creating original music that resonates with the audience is another effective strategy.

Successful Campaigns

Several brands have successfully leveraged music in their TikTok ads to achieve remarkable results:

• Haier Japan: Haier's ad centered around a branded song, with visuals and music working harmoniously to create an engaging experience. This approach highlighted the importance of music as a primary component in TikTok ads. By using a catchy and memorable tune, Haier managed to capture the audience's attention and create a lasting impression.
• Brands that partner with emerging artists have seen significant cultural relevance and brand love on TikTok. Similarly, using trending voiceovers has also been effective. This demonstrates how music can elevate a brand's presence on the platform. Anyone who's trying to sell something can use most advancements in social media to better create advertisements. Using popular TikTok creators, or certain viral pieces of music in their ads makes brands more personable and approachable.

Part 2: How to Add Music to TikTok Ads Using Filmora

Filmora is a versatile video editing software that allows users to add music to their TikTok ads easily. This capability enhances the engagement and impact of the ads. Here’s a detailed step-by-step guide on how to do it using both mobile and desktop workflows:

Mobile Workflow

1. Download and Install Filmora:

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1. Import Your Video:

   

• Open Filmora and tap on the "Import" option to select the video you want to use for your TikTok ad.
• You can import videos from your gallery or record a new one directly within the app.
• Add Music:

  

• Tap on the "Audio" tab at the bottom of the screen.
• Select "Add Music" to browse through Filmora's built-in music library or import your audio file from your device.
• If using your own music, ensure it is royalty-free or licensed appropriately to avoid copyright issues.
• Sync Music with Visuals:

  

• Adjust the music duration and timing to match your video's length and key moments.
• Use the trim feature to select the perfect section of the song that complements your visuals.
• Export and Upload:
• Once you're satisfied with your edit, tap on the "Export" button to save the video in a suitable format for TikTok.
• Upload the video to TikTok and proceed with setting up your ad campaign.

Desktop Workflow

1. Download and Install Filmora:
2. Download the Filmora software on your computer from the official Wondershare website.
3. Follow the installation instructions to set up Filmora on your desktop.
4. Import Your Video:
5. Open Filmora and navigate to the "Import Media Files" option.
6. Select the video file for your TikTok ad from your computer.
7. Add Music:

   

• Navigate to the "Audio" tab located at the top of the screen.
• Click on "Import Media Files" again, but this time, select the music file you want to add to your video.
• Alternatively, you can browse through Filmora's extensive music library. This library offers royalty-free tracks that fit your ad's tone.
• Sync Music with Visuals:

  

• Use the timeline to adjust the music's start and end points, ensuring it aligns perfectly with your video.
• You can use Filmora's advanced audio editing features to enhance music quality. These features include options like noise reduction and equalizer settings.
• Export and Upload:
• Export the video in a suitable format for TikTok, such as MP4.
• Upload the video to TikTok and proceed with setting up your ad campaign.

Tips for Using Music in TikTok Ads with Filmora

• Choose Relevant Music: Select music that aligns with your brand's message and audience preferences. Filmora's library offers a wide range of genres and moods to choose from.
• Use Smart Audio Features: With Filmora's AI technologies, the soundtracks now achieve exceptional quality. Filmora’s artificial intelligence also eliminates background noise from advertisements, taking the audio quality to new heights.
• Experiment with Different Tracks: Try out different music options to see which one resonates best with your audience. You can preview tracks directly within Filmora before finalizing your choice.

Part 3: Enhancing Music with Filmora Features

With Filmora, you gain access to features that improve the audio quality and impact of your TikTok ads. Instead of simply adding a track, you can use its sophisticated tools to adjust the sound to your liking. Here's a closer look at some of the most important features:

• Equalizer Settings

Here is the option that can be used to mold the overall tone in your music, and that is the equalizer. With Filmora customizable EQ settings, you have the capability of adjusting the bass, treble, and midrange frequencies for perfected sound. Amplify the bass for a more dominant and vigorous sound, or raise the treble for clarity and detail. Experiment with different EQ presets or create your own to achieve the perfect sonic balance for your ad. This is particularly useful for making sure the music complements the spoken elements or the overall vibe of your visuals.

• Noise Reduction

Nothing ruins a good track like unwanted background noise. Filmora's noise reduction tool can intelligently identify and remove distracting sounds like hissing, humming, or wind noise. This ensures that your music is clean, clear, and professional-sounding. By removing distractions, you keep your viewers focused on the message of your ad, rather than being bothered by technical imperfections.

• Audio Effects

Want to add a touch of creativity and personality to your music? Filmora offers a range of audio effects that can transform the sound in subtle or dramatic ways. Add a touch of reverb to create a sense of space and depth, or use echo to create a cool, rhythmic effect. Experiment with other effects like chorus, flanger, or distortion to add unique textures and characters to your music. These effects, when used judiciously, can really help your ad stand out.

• Audio Ducking

This is a vital feature for ensuring your music doesn't overpower any voiceovers or spoken elements in your ad. Audio ducking automatically lowers the volume of the music when someone is speaking and then raises it again when they stop. This ensures that the spoken content is always clear and easy to understand without being drowned out by the music.

• Smart BGM Generation

Filmora's AI-powered background music generation tool can create a soundtrack that automatically matches the mood and tempo of your video. Simply select a desired mood or style, and Filmora will generate a unique, royalty-free track that perfectly complements your visuals. This is an excellent option if you're short on time or lack the musical expertise to select the perfect track yourself.

By mastering these audio editing features in Filmora, you can create TikTok ads that sound as good as they look, maximizing their impact and effectiveness.

Part 4: Best Practices for TikTok Ad Music

To maximize the impact of music in your TikTok ads, follow these best practices:

1. Choose Royalty-Free Tracks: Ensure that the music you use is royalty-free or licensed appropriately to avoid copyright issues.
2. Create Original Sounds: Developing unique sounds or jingles can make your brand stand out and create a memorable experience for viewers.
3. Ensure Compliance with Copyright Laws: Always verify the copyright status of the music you use to avoid legal complications.
4. Align with Trending Music: Using trending songs can increase engagement and make your ad more relatable to the TikTok audience.
5. Experiment with Different Genres: Don't be afraid to try different music genres to see what resonates best with your target audience.

Conclusion

Music is a powerful tool in TikTok advertising, significantly elevating both brand engagement and recognition. By leveraging Filmora's features, you can add and enhance music in your TikTok ads, creating impactful audio content that resonates with your audience. Choose music that aligns with your brand's message and audience preferences, and always ensure that you comply with copyright laws when selecting music. The right soundtrack can make your TikTok ads more memorable and engaging, helping your ads capture the hearts of your viewers more effectively.

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