Mauve sits between pink and purple, mixing warmth and coolness in a way that feels romantic yet modern. It often suggests nostalgia, softness, trust, and quiet confidence, which makes it perfect for emotional storytelling, lifestyle branding, and cinematic looks. Depending on how you combine it, mauve can feel like vintage film, polished editorial design, or dreamy pastel fantasy.
For video creators, YouTubers, and designers, a well planned mauve color palette can unify everything from thumbnails and channel banners to intros, lower thirds, and LUT based color grades. Below, you will find ready to use mauve color combinations with HEX codes, plus ideas on how to apply them in Filmora so your vlogs, reels, shorts, and brand visuals stay consistent across every platform.
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Soft & Romantic Mauve Color Palettes
Blush Evening Whisper
- HEX Codes: #f8dde7, #e3b9d3, #c792c0, #8d6a90, #fef6f9
- Mood: Gentle, nostalgic, and tender, like a quiet evening love story.
- Use for: Ideal for wedding highlight reels, engagement announcements, and soft romantic vlog intros.
Blush Evening Whisper layers pale blush, powdery mauve, and a slightly smoky accent to create a dreamy, intimate atmosphere. It feels like late sunlight fading through curtains, perfect for slow motion shots, couple portraits, and delicate details.
Use the lighter HEX codes as backgrounds for titles, end cards, and YouTube thumbnails, then reserve the deeper mauve for text, frames, and lower thirds. In Filmora, you can build a cohesive look by matching your color grading, overlay graphics, and subtitles to this palette so every romantic reel and wedding video feels part of the same love story.
Pro Tip: Enhance Your Mauve Visuals With Filmora
To keep this soft mauve mood consistent, build a simple style guide inside Filmora. Set your titles, subtitles, and overlays to the same HEX codes from Blush Evening Whisper, then save them as custom presets. This way, every engagement teaser, highlight reel, and Instagram export automatically carries the same mauve signature.
You can also duplicate timelines or sequences and swap footage while keeping the same color corrected look, fonts, and graphics. This is especially useful when you need multiple edits (shorts, reels, full vlog) from one event but want them all to share the same mauve aesthetic.
AI Color Palette
If you have a still frame or mood board that perfectly captures this mauve look, Filmora's AI Color Palette feature lets you transfer that color style to the rest of your edit. Just pick a reference clip or image with your ideal mauve grade, then let AI analyze and apply a matching palette across other shots.
This is a fast way to unify footage shot on different cameras or in mixed lighting. Your wedding ceremony, reception, and detail shots can all share the same blush mauve tone without manually grading each clip from scratch.
HSL, Color Wheels & Curves
Once your base palette is in place, use HSL, color wheels, and curves in Filmora to polish the mauve tones. Slightly desaturate greens and yellows so skin tones stay natural while the mauve accents stand out, and nudge the midtones toward magenta for a more cinematic blush glow. A gentle S curve will deepen contrast while keeping highlights soft.
If you want more guidance, follow a step by step workflow similar to the techniques in Filmora's color correction guide, then adapt the adjustments around your chosen mauve HEX values. Save your final look as a preset so you can reuse it on future romantic edits.
1000+ Video Filters & 3D LUTs
If you want a faster route to a stylized mauve look, Filmora's video filters and 3D LUTs make it easy to start from a ready made grade. You can stack a soft cinematic or vintage filter over your footage, then tweak HSL to match your exact mauve HEX codes.
Apply filters to adjustment layers rather than individual clips to keep your mauve palette consistent through the whole timeline. This is perfect when you are producing multiple wedding or love story edits in the same mauve themed style.
Rose Petal Letters
- HEX Codes: #fbe1e7, #e4b0c5, #c184a5, #8e647f
- Mood: Sweet, sentimental, and handwritten with a hint of vintage charm.
- Use for: Perfect for heartfelt message reels, lyric videos, and title cards for love themed shorts.
Rose Petal Letters blends soft rose tints with deeper, ink like mauve for a palette that feels like a handwritten note. The gentle gradient from pale pink to dusky mauve gives your visuals a warm, personal touch.
Use the lighter HEX codes as backgrounds for quotes, lyrics, or journaling overlays, and the darker tones for text, frames, and social media icons. This palette is ideal for creators who post affirmations, love letters, or poetry on platforms like YouTube Shorts, Instagram Reels, or Pinterest story pins.
Vintage Mauve Bouquet
- HEX Codes: #f3d8da, #d8a3b0, #b1798f, #7a5364, #f9f0f1
- Mood: Romantic, nostalgic, and slightly retro like an old film photo.
- Use for: Use for wedding recap films, nostalgic montage edits, and lifestyle branding focused on keepsakes or florals.
Vintage Mauve Bouquet combines dusty pinks and muted mauves with a soft off white, echoing pressed flowers and faded prints. It instantly introduces a timeless, slightly retro feeling that works beautifully with grain, film burns, and slow motion.
Bring this palette into your thumbnails, cover images, and lower thirds to create a cohesive floral inspired brand. It pairs well with serif typography, hand drawn icons, and textured overlays in Filmora, giving your recap films and memory montages a gentle, scrapbook like vibe.
Twilight Wedding Glow
- HEX Codes: #f6e3f4, #d6b6d8, #b08ab8, #7b668d, #43324b
- Mood: Serene, emotional, and cinematic like a sunset ceremony.
- Use for: Great for golden hour wedding clips, first dance scenes, and emotional slow motion b roll.
Twilight Wedding Glow moves from soft lilac highlights to deep twilight mauve shadows, capturing the shift from sunset to night. It is suited to scenes filled with fairy lights, candles, and city lights in the distance.
Use the darker HEX codes in titles, transitions, and background panels to frame emotional shots, while the lighter mauves can color grade your footage with a gentle purple tint. This palette is ideal for cinematic wedding trailers, save the date videos, and heartfelt anniversary posts.
Modern & Minimal Mauve Color Palettes
Concrete Loft Mauve
- HEX Codes: #f2e7f2, #c7aecb, #9a82a6, #6a5a72, #f9f7fb
- Mood: Minimal, polished, and urban with a soft creative edge.
- Use for: Perfect for design portfolio reels, architecture vlogs, and clean tech or app promo videos.
Concrete Loft Mauve mixes cool mauves with desaturated neutrals, echoing painted brick walls, metal accents, and soft studio lighting. It feels creative and urban without being loud, which makes it great for showcasing design work or modern interiors.
Use the lightest tones for clean UI backgrounds and negative space in thumbnails, with the mid mauves for icons and call to action buttons. The deeper shade is ideal for text overlays, logo reveals, and gradient accents in Filmora intros and outros.
Urban Serif Branding
- HEX Codes: #f7e9f4, #d0b6d4, #a380af, #4c3f56
- Mood: Sophisticated, editorial, and brand focused with subtle drama.
- Use for: Ideal for logo animations, brand kits, YouTube channel art, and typography driven intros.
Urban Serif Branding brings together polished mauves and a deep inky accent that feels like a high end magazine layout. It is perfect if you want your channel or brand to look refined, minimal, and slightly dramatic.
Use the light mauve for backgrounds and content blocks, while the darkest HEX code becomes your brand black for headlines, lower thirds, and logos. This palette works well with serif or modern display fonts in Filmora titles, making your channel feel cohesive from your banner design to every video thumbnail.
Clean Interface Mauve
- HEX Codes: #faf4fb, #dec9ec, #b29ad0, #7d6ca3, #35324a
- Mood: Fresh, digital friendly, and balanced between playful and professional.
- Use for: Best for UI mockups, app walkthrough videos, and product demos that need a soft tech feel.
Clean Interface Mauve is designed for digital products. The pale backgrounds and focused mauve accents feel friendly and modern, with enough contrast for on screen readability.
Use the lighter HEX codes for dashboard or app interface mockups in your screencasts, then employ the stronger mauves for buttons, highlights, and cursor emphasis. In Filmora, you can color your callouts, arrows, and annotations to stay perfectly aligned with this palette when filming tutorials and SaaS demos.
Smoky Mauve Neutrals
- HEX Codes: #f1e8ee, #c7b7c5, #9b8c9e, #6d656f, #3c373f
- Mood: Understated, moody, and refined with a lifestyle editorial feel.
- Use for: Use in minimalist fashion lookbooks, studio tours, and moody productivity setups.
Smoky Mauve Neutrals glides from soft, smoky mauve into cool grays and charcoal for a calm, editorial look. It is understated enough to let your subject shine but still adds a signature color character.
Apply the light tones to background blocks, captions, and timeline markers, while using the darker HEX codes for typography and frame lines. This palette fits capsule wardrobe videos, studio walkthroughs, and aesthetic desk tours where you want elegance without bright color distractions.
Cinematic Mauve Color Palettes
Indie Film Dusk
- HEX Codes: #f0dde6, #c69bb3, #a26f8e, #5c3c52, #1f1420
- Mood: Intimate, indie, and moody like a festival winning short film.
- Use for: Great for narrative shorts, music videos, and emotional vlog chapters with a storytelling focus.
Indie Film Dusk drifts from hazy pink light into deep wine toned mauve shadows. It immediately adds an indie cinema touch to your frames, especially when combined with lens flares, film grain, or handheld shots.
Use the lighter HEX codes to grade highlights and skies, while the darker ones shape your shadows, titles, and letterbox bars. This palette is ideal for narrative intros, music videos, and personal story vlogs where atmosphere matters as much as the script.
Neon Mauve Title Card
- HEX Codes: #fef0ff, #f08ad2, #c34bb0, #7b2c7e, #110319
- Mood: Energetic, bold, and electric with a late night city vibe.
- Use for: Perfect for title cards, channel intros, gaming highlights, and motion graphics overlays.
Neon Mauve Title Card is built for punch. Bright neon mauves sit against near black purple, giving your titles a strong, electric contrast that grabs attention even on small screens.
Use the palest shade for glow effects, outlines, and light streaks, while the darkest HEX code becomes your night sky or background. In Filmora, this palette works brilliantly with glitch transitions, bold fonts, and kinetic typography for gaming highlights, esports recaps, or energetic channel intros.
Candlelit Storytelling
- HEX Codes: #f4e1da, #e1b2a4, #b47c86, #7f4f63, #2d1822
- Mood: Warm, intimate, and cozy like sharing stories by candlelight.
- Use for: Use for narrative voiceover pieces, studio podcasts, and cozy lifestyle or baking videos.
Candlelit Storytelling balances warm peachy lights with rosy mauves and deep wine shadows. It feels like being in a quiet room lit by candles or a single desk lamp, which suits voiceovers and close up content.
Grade your highlights toward the warm peach tones and let shadows slip into the deeper mauve and burgundy HEX codes. This palette softens harsh lighting and adds a cinematic warmth to cooking videos, storytime vlogs, and podcast style episodes filmed in home studios.
Stormy Mauve Drama
- HEX Codes: #e7dde9, #b29cbc, #80698f, #4b3a5c, #15101e
- Mood: Stormy, intense, and dramatic with strong emotional weight.
- Use for: Ideal for trailers, dramatic scene edits, and moody B roll transitions in travel or city films.
Stormy Mauve Drama brings in cool storm cloud violets and inky mauve shadows, perfect for building tension and depth. It suits rain drenched streets, introspective travel edits, and climactic moments in short films.
Use the lighter tones to keep faces visible and legible, but push backgrounds and skies toward the darker HEX codes to increase mood. In Filmora, combine this palette with slow crossfades, speed ramps, and sound design to amplify emotional impact.
Pastel & Dreamy Mauve Color Palettes
Cotton Candy Mauve Skies
- HEX Codes: #ffe7f5, #f6c4ea, #d2a1d4, #a67db3, #fdf5ff
- Mood: Whimsical, sweet, and dreamy like a pastel sunset at a fair.
- Use for: Best for travel vlogs, dreamy B roll, stationery brands, and playful lifestyle edits.
Cotton Candy Mauve Skies is all about pastel clouds and soft sunset gradients. Its sugary pinks and light mauves add a cute, optimistic glow without blowing out your highlights.
Use the lightest HEX codes for background washes, sky overlays, and lower third blocks, then add the deeper mauve as a subtle contrast in text and icons. This palette suits playful travel diaries, stationery or planner brands, and soft aesthetic B roll on TikTok, Reels, and YouTube.
Soft Focus Daydream
- HEX Codes: #f9edf8, #e3cbe9, #c2a4d0, #8b76a4
- Mood: Light, floaty, and imaginative with a gentle blur of reality.
- Use for: Great for productivity study vlogs, aesthetic desk setups, and calm morning routine videos.
Soft Focus Daydream feels like viewing the world through a frosted glass lens. Muted lilacs and powdered mauves keep everything light and airy, adding a subtle dream filter to your scenes.
Use the pale tones as backgrounds for timers, checklists, and subtitles in study vlogs, then anchor them with the slightly deeper mauve for titles and progress bars. Combined with soft transitions and lo fi music in Filmora, this palette can turn even a simple desk setup into a relaxing visual escape.
Moonlit Pastel Horizon
- HEX Codes: #f3e9ff, #d6c6f3, #b89fdd, #8d77b3, #51436f
- Mood: Calm, ethereal, and slightly mystical like a quiet night sky.
- Use for: Use for meditation content, ASMR videos, fantasy edits, and slow ambient loops.
Moonlit Pastel Horizon moves from soft periwinkle mauves into deeper night shades, echoing twilight horizons and moonlit clouds. It is soothing and immersive, perfect for content where the viewer is meant to relax or drift off.
Use the lighter HEX codes to color grade highlights and fog overlays, and let the deeper purples shape your backgrounds, frames, and title cards. This palette is highly effective for meditation loops, ASMR channels, and slow fantasy edits that need a gentle, otherworldly glow.
Tips for Creating Mauve Color Palettes
Mauve is flexible enough to feel romantic, modern, or cinematic, depending on what you pair it with. These tips will help you choose the right mauve combinations and apply them cleanly in your videos, thumbnails, and branding.
- Balance warm and cool mauves: mix slightly pinkish mauves with more violet tones to avoid a flat, one note look.
- Use contrast for readability: pair pale mauve backgrounds with deep mauve, charcoal, or near black text so titles stay legible on mobile screens.
- Limit your palette: stick to 3 to 5 core HEX codes for your brand so overlays, logos, and lower thirds feel consistent across platforms.
- Test against real footage: sample colors from your actual video frames in Filmora and adjust mauve shades so skin tones and important details still look natural.
- Choose a neutral anchor: combine mauve with gray, beige, or off white to keep your compositions clean, especially for minimal or professional content.
- Assign roles to each color: decide which mauve is for backgrounds, which is for buttons or calls to action, and which is for headlines, then keep those roles consistent.
- Adapt brightness for different platforms: slightly increase contrast and saturation for thumbnails and social previews while keeping in video graphics a bit softer.
- Save presets in Filmora: once you refine a mauve grade, save it as a custom LUT or color preset so you can apply it instantly to future projects.
Mauve color palettes can completely shift how your content feels, from soft romance and pastel daydreams to intense cinematic drama. When you repeat the same set of mauve HEX codes in your color grade, titles, and overlays, your channel or brand starts to look instantly recognizable.
Try dropping these palettes into your next edit in Filmora, building custom title presets and color presets that match your chosen combination. With AI Color Palette, HSL tools, and filters, you can quickly refine the mood until it perfectly fits your storytelling style.
Whether you are designing a mauve themed vlog series, a wedding highlight reel package, or a full brand kit, Filmora makes it simple to keep that mauve signature flowing from your timeline to every export.
Next: Lavender Color Palette

