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5 Video Marketing Examples You Can Learn From

Liza Brown
Liza Brown Originally published Nov 14, 22, updated Mar 27, 24

Video marketing is becoming an increasingly popular way for businesses to reach out to their customers and share their messages. More and more brands are using video to create engaging content that engages their customers and drives them towards their goals.

video marketing example
In this article
  1. Why Big Brands are Using Video Marketing
  2. Learn from Big Brands Video Marketing

Why Big Brands are Using Video Marketing

In today's competitive marketplace, businesses of all sizes are looking for ways to stand out from the crowd and big brands know that one increasingly popular method is video marketing. By creating engaging videos, businesses can reach a wider audience and build brand awareness. Video marketing is also an effective way to connect with customers on a more personal level. In addition, videos can be used to showcase products and services in a way that is more visually stimulating than traditional text-based advertising.

As a result, it is no surprise that big brands are increasingly turning to video marketing as a way to reach out to potential customers.No matter what type of business you have, there is a video marketing strategy that can work for you. The following are five examples of businesses that have used video marketing effectively.

#1. Dollar Shave Club - This revolutionized the razor industry with its clever and humorous approach to marketing. The company's now-famous launch video not only introduced the world to its products but also helped to position Dollar Shave Club as a challenger to the established brands in the space.

dollar shave club video

Great razors get borrowed. | Dollar Shave Club

#2. Airbnb - Has used video to great effect in both its marketing and branding efforts. Airbnb's advertising has showcased the personal stories of its hosts and guests, helping to build an emotional connection with its audience. Meanwhile, the company's brand videos have helped to humanize the Airbnb experience and make it more relatable for potential guests.

airbnb video example

AirCover: Our Word | Airbnb

#3. Red Bull - Has built an entire media empire on the back of its video content. Red Bull produces a wide variety of videos, from documentaries and extreme sports footage to original series and live events coverage. This constant stream of high-quality content has helped to make Red Bull one of the most recognizable brands in the world.

red bull marketing video

Red Bull | Witches

#4. Apple - Has long been known for its innovative and stylish commercials. Apple's legendary "1984" commercial introduced the world to the Macintosh computer, while more recent ads like "The Shot" have helped to further cement the company's reputation for creating beautiful products. In addition to traditional TV spots, Apple has also produced several iconic product videos, such as the original iPhone introduction and the iPad Air commercial.

apple inc market video example

Introducing iPhone 14 Pro | Apple

#5. Nike - Has used video not only in its advertising but also in its social media campaigns. Nike was one of the first brands to truly understand the power of user-generated content (UGC), partnering with athletes and celebrities to create short motivational videos that could be shared on social media. Today, Nike remains at the forefront of video marketing, using platforms like YouTube and Instagram to reach new audiences with its inspiring stories of athletic achievement.

just do it marketing video

Never Settle, Never Done | Nike

Learn from Big Brands Video Marketing

Big brands have been using video as a marketing tool for years, and there’s a reason why. Videos are one of the most effective ways to reach and engage an audience. They’re also versatile, and able to be used across multiple channels and platforms. And, perhaps most importantly, they’re shareable – which means they have the potential to reach a wide audience quickly.

For small businesses, video marketing can be a daunting prospect. But by taking inspiration from big brands, it’s possible to create videos that are both effective and impactful. Here are three key lessons that small businesses can learn from big brands when it comes to video marketing:

  1. Keep it short and sweet: Big brands know that people have short attention spans, so they make sure their videos are concise and to the point.
  2. Use emotion: Emotional videos are more likely to be shared and remembered than those that are purely informative.
  3. Go viral: While not every video will go viral, big brands strive for this goal as it can result in huge numbers of views and potential customers.

By following these three simple tips, small businesses can create videos that pack a punch and stand out from the crowd.


These are just a few examples of businesses that have used video successfully for marketing purposes. As you can see, video can be used in a variety of ways to reach your target audience. If you're looking for a new and exciting way to market your business, consider using video. It's a great way to connect with your customers and build your brand.

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Liza Brown
Liza Brown Mar 27, 24
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