Quick Guide on How to Create a Promo Video Content

At this point in time, we can confidently say that video content is a great medium to deliver messages. Its illustrative storytelling makes communication much clearer and simpler. That said, many brands are resorting to this channel when it comes to business promotions. Companies create a variety of video content to promote the highlights of their products and services. Most of the time, this marketing technique works fairly well. It attracts viewers, creates traction, and even converts leads into actual sales. Therefore, don’t hesitate to explore the wonderful marketing opportunities it offers. Find out how to create promotional video content and take advantage of its corresponding benefits.

In this article, we will delve into the main elements of promotional videos. We will also suggest some useful tips that you may consider in this regard. Lastly, we will provide a short guide on how to make a promo video in easy steps. Continue reading below to learn more.

How to Create a Promo Video Using Wondershare Filmora?

It’s true to say that promotional videos have a different array of technical requirements compared to other types of content. You have to take them into consideration in order to come up with an effective marketing campaign. Don’t worry. Although some conditions are quite complex, modern video editing apps can surely help you get through it. In this regard, Wondershare Filmora can be of great help to you. It’s a potent video editing app filled with resources and tools you can use to produce high-quality content. Do you want to give Wondershare Filmora a go? If that is so, check out the details written below to learn more.

Core Features

As previously indicated, Wondershare Filmora is a well-equipped video editing software. It has tons of features that can help you explore how to make a promo video. To get you started, read the list provided below.

• Simple and advanced video editing: It is packed with numerous tools you can use to facilitate a variety of video editing techniques in a snap.
• Diverse creative assets: It is home to a large library of creative resources that you can readily access within the platform. Among the files you can use are stock photos, video clips, audio bits, effects, filters, and more.
• Ready-made video templates: It offers tons of pre-designed video templates that you can easily customize based on your preferences.
• Artificial intelligence: It provides access to a number of AI-powered tools that you can easily integrate into your creation process. As you explore how to create promotional video content, tools like AI Audio to Video can be useful.
• Flexible video export options: It allows you to render and export videos in different formats. Among the supported file types are MP4, WMV, AVI, MOV, F4V, MKV, 3GP, MPEG-2, WEBM, GIF, and MP3.

AI Audio To Video

When exploring how to make a good promo video, the primary method being considered by many is manual editing. Video editors turn to the basic tools available in the platform and start from scratch. However, keep in mind that modern content creation apps nowadays are now offering AI tools to simplify the process. Did you know that you can now create full-length video content from nothing but an audio file? Yes. That’s possible. Big thanks to the AI Audio To Video feature of Wondershare Filmora. Basically, it’s a special feature that transforms audio files into short clips. No need to shoot videos. The AI tool will do the work for you. Do you wish to give it a shot? If that is so, then read the details written below to learn more.

• The creation process is quick and instant. After running and processing the audio file, the video will be available immediately for viewing and download.
• It allows you to customize the output based on your preferences. For instance, you may specify your preferred picture style, aspect ratio, template, duration, and number of outputs.
• It gives you several options to further enhance your output. You may extract the audio from the caption tracks to make adjustments, add media files, insert texts, and more.
• It’s easily accessible from the Wondershare Filmora platform. Just download the software on your device and run the tool on your end. It’s just as simple as that to create a promo video.

Smart Scene Cut

Manual video editing becomes a chore when you have to sort and arrange tons of video clips for your project. Imagine reviewing and cutting the footage one by one. Of course. That alone is a lot of work already. Therefore, Smart Scene Cut becomes very helpful to video editors. It’s generally a special tool offered by Wondershare Filmora that enables users to identify and extract the highlight scenes automatically. On your end, you just have to run the video into the platform. The AI will then deliver highly accurate suggestions you may take into consideration. From there, choose the key scenes you want to use as you explore how to create a promo video. Convenient, right? Learn more about this tool from the details written below and give it a try.

• It is capable of analyzing a wide range of videos and determining the key highlights of each. This tool is trained to detect faces, bodies, and motions accurately.
• It automatically extracts the detected highlight scenes and transforms them into individual short clips. No need to trim or split the footage on your own. Just select your preferred clips from Highlight Scenes, Character Scenes, or Custom Scenes.
• It’s very easy to use. Beginner or not, Smart Scene can be navigated seamlessly from your device and give instant outputs.

Step-By-Step Guide

Wondershare Filmora has a very intuitive and responsive interface. If you’re exploring how to create a promo video using this software, you’ll not have a hard time. That one thing is for sure. Do you want to try it on your end? If that is so, then check out the series of tutorials below. Read the instructions very well and follow the indicated steps accordingly.

Discover How to Make a Promo Video From a Template

Step 1: Download Wondershare Filmora. Right after, install it on your computer.

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Step 2: Run the newly installed video editing software on your desktop afterward. Once it fully loads up, head over to the main dashboard and tap New Project to start editing. Alternatively, scroll down a little to the Local Projects section and open an existing session if there is any available.

Step 3: After that, navigate to the Elements Panel and tap Import under the Media tab. Select all the files you are going to use and upload them to the platform.

Step 4: At this point, you may now start selecting and customizing the video template. Don’t worry. This part of the process is indeed a walk in the park. To get started, simply switch the Elements Panel tab from Media to Templates.

Step 5: Browse the available selections or search for a specific type of video template you wish to use. Choose one based on your preferences, then click its corresponding Download button. Once the asset is ready, grab and drag it all the way to the Editors Timeline for further customization.

Step 6: As previously indicated, video templates offered by Wondershare Filmora are editable. Depending on its specific type, you may change the text, add imported files, insert animations, and the like. Don’t worry. It’s a walk in the park. To do that, click the Replace button attached to the asset and then make all your desired changes.

Step 7: Finally, play and review the output. If you’re satisfied with the result, click the Export button right above the Preview Panel to render the video and save a copy to your computer. Otherwise, continue making changes until you achieve a desirable outcome.

Explore How to Create a Promo Video Using AI Audio To Video

Step 1: On the main dashboard of Wondeshare Filmora, find and select Audio To Video. If you cannot find it from the given choices, click the More Options button instead to view and access the full collection.

Step 2: After that, click the Upload tab and select the audio file you want to use. Alternatively, you may also directly get a copy of the video from your YouTube channel. To do that, log into your YouTube account and paste the video URL into the provided input field.

Step 3: At this point, it’s about time to configure the settings based on your preferences. As for Project Info, specify the audio Language, Type, your preferred Video Ratio, Duration, and Number of Outputs. Simply choose your preferred option for each of them.

Step 4: The same thing goes for Screen Settings. Select the Video Style and Template you wish to use in this regard. Once done, tap Generate to proceed.

Step 5: The tool will provide several versions of audio that you may take into consideration. Review the given options and choose one according to your liking. If you already want to use the actual video without further enhancements, tap the Export button. Otherwise, click Edit to make your desired changes.

Step 6: If you choose the latter, the tool will give you access to a few customization options related to text, video, and text-to-speech. Adjust the settings and then export the output afterward.

Find Out How to Make a Promo Video Using Smart Scene Cut

Step 1: On the main dashboard of Wondershare Filmora, find and select Smart Scene Cut. If you cannot see it from the given choices, click the More Options button instead to view the full collection of tools.

Step 2: Browse your local folder and select the video file you want to use.

Step 3: A new panel will then open on your computer screen. From there, you can access a quick preview of the selected video file. Play the footage and then select the objects you want to use as references. To do that, simply drag your mouse cursor around the selected object while holding the left-click button. Tap Save to add the object. Repeat the same series of steps until all of them are selected. Once done, tap Start to proceed.

Step 4: It will take a few minutes to run your video file. When the results are finally ready, go to the Media tab and select the Smart Scene Cut folder under Global Media.

Step 5: Choose the newly processed footage afterward to proceed.

Step 6: At this point, you may now review the suggestions and select the key moments you want to use in your project. Don’t worry. You can be sure that this part of the process is very easy to facilitate. To get started, select the Highlight Scene, Character Scene, or Custom Object tab.

Step 7: Play the suggested scene and then trim the clip based on your preferences. Do the same thing for all the tabs until you get the video clips you need. Once done, tap Add All.

Step 8: Review the selected clips once again, then tap Edit in the Main Timeline. You will be redirected immediately to the main workspace of Wondershare Filmora. From there, arrange the videos based on your preferences and make all the necessary adjustments.

Step 9: Finally, play and review the output. If you’re satisfied with the outcome, tap Export to render and save the video content.

Key Elements of an Effective Promo Video

In actuality, promotional videos are no different from others. The purpose and the function remain the same in many aspects. It’s just that promo videos are meant to connect to potential customers and encourage them to make a purchase. Having said that, there are certain elements that you need to integrate into your video project. Don’t worry. It’s not that much to handle. To help you get started, check out the list below to learn more.

Straightforward content flow.

While creativity is highly encouraged, you have to make sure that the flow of your content is precise and straightforward. Feature the product at the beginning and add the key highlights along with it.

Well-identified set of audience.

Before you explore how to make a promo video, determine first the specific set of audiences you wish to target. Knowing their social characteristics and behavior will help you craft an effective output in this regard.

Well-highlighted product perks.

List down all the key benefits offered by your product. When you explore how to create promotional video content, make sure that these details are prominently highlighted.

Engaging storyline.

Promotional video or not, the content must be anchored to a well-crafted storyline. Viewers tend to engage more in content that has a clear flow and narrative. That said, you should come up with a creative one and integrate it into your output.

Tips on How to Make a Great Promotional Video

If you’re running a business, you should indeed explore how to make a promo video. Sure. It’s not mandatory. However, doing so offers tons of various benefits. Therefore, giving it a try is certainly a wise move. Don’t worry. Apart from well-equipped video editing software, there are some tips that can help you make headway. Check out the list below to learn more.

• Don’t overshare. Just include the particular details that give value to your business and product.
• While you’re allowed to add supporting details, make sure that the primary focus stays on promotion. Feature your product well and provide all the related information that potential customers must know.
• Don’t forget the graphics. Create one that catches attention and provides a clear overview of your video content.
• If you’re exploring how to create a promo video on different platforms, make sure that each content has variations. Incorporate a different script, visual style, or musical scoring to give each content a unique vibe.

Conclusion

Evidently, it’s no longer that complicated to explore how to create promotional video content. Modern apps nowadays provide high-quality assistance that makes it easier for everyone to produce this type of content. In a snap, you generate one from a template, through manual editing, or with AI assistance. Do you now wish to know how to make a promo video in quick and easy steps? If that is so, then download Wondershare Filmora. It’s a powerful video editing software filled with resources and features that can help you craft a stunning video. Go over the features of this platform and make the most of its amazing benefits.

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