The holiday season has officially begun, with Black Friday behind us and the festive spirit shifting toward Christmas. While you might have been prepared for Black Friday, chances are you haven't put much thought into your Christmas sales strategy. As a business, deciding what kinds of advertisements for Christmas will connect with festive shoppers is crucial. This article is for marketers and business owners seeking inspiration to lead impactful Christmas campaigns and boost sales.
In this article
Part 1. 8 Impressive Christmas Ads to Watch Before Making One
To begin this discussion, let us examine some of the best Christmas ads that you can refer to before you create your own. This section will help you determine which aspects you need to focus on to connect with your customers:
1. The Gifting Hour | John Lewis & Partners
The video shows Sally's heartfelt Christmas journey as she navigates memories with her sister, Lauren. It emphasizes the emotional connection and thoughtfulness behind gift-giving. This nostalgic narrative resonates with audiences and evokes warmth. For businesses, such a video strengthens brand identity and builds an emotional connection. The key takeaway from this video is how John Lewis has driven customer engagement while positioning the brand as a thoughtful choice for Christmas shopping.
2. Boots Christmas Advert 2024 | Boots UK
The Boots Christmas Advert 2024 presents a vibrant and empowering take on holiday magic, featuring Mrs. Claus as the true star of Christmas. The ad highlights a diverse range of beauty products and brands available at Boots, appealing to all types of beauty enthusiasts. It emphasizes that Boots has a gift for every beauty enthusiast, with a focus on inclusivity and quality across different price points.
3. Together is for Christmas | Telstra
This quirky Telstra advertisement features a donkey who can sing and becomes famous for his talent. The donkey starts to miss his family as he leaves home and spends Christmas away from them. The campaign highlights the importance of family connection, with the final message emphasizing that Christmas is about being together.
4. Helping Feed Your Christmas Spirit | Tesco
The Tesco Christmas 2024 ad focuses on nostalgia, showing a family celebrating Christmas through old home videos over the years. It promotes a sense of warmth and togetherness during the holiday season, reinforcing brand loyalty through emotional storytelling.
5. The World Needs More Santas | Coca-Cola
Coca-Cola's advertisement features a community where people embrace the spirit of kindness and generosity, reminiscent of Santa Claus. The key takeaway is aligning with universal values like kindness, which enhances brand loyalty during the holiday season.
6. Everything Else Can Wait. It's Christmas After All | Pepsi
Pepsi's campaign emphasizes the importance of taking breaks from work and committing to enjoy Christmas with loved ones. The ad positions Pepsi as the drink of relaxation and enjoyment, associating the brand with moments of joy and togetherness.
7. Sweet Suspicion | A Waitrose Mystery
This Waitrose Christmas ad centers around a family preparing Christmas dinner, only to discover that their prized Red Velvet Bauble Dessert has gone missing. Using the mystery genre, Waitrose reinforces its brand image of high-quality festive foods, enhancing engagement with their audience.
8. M&S Christmas Food | M&S
The M&S Christmas Food ad features Dawn Fresh, the magical fairy who helps a lady host a Christmas party. The ad reinforces M&S's image as the go-to brand for premium, delicious holiday food while delivering joy and nostalgia through the beloved fairy character.
Part 2. What Should a Proper Video Advertisement for Christmas Contain?
From the above discussion, we can derive that advertisements in video formats are more effective. To help create the best video ad for this Christmas, it is important to learn what key elements they should have. Looking into these effects is important, so we can use proper video editing tools to create advertisements for Christmas:
- Warm Lighting and Bokeh Effects: The video should include soft, glowing lights which often mimic the appearance of Christmas lights or candles, just like in the provided illustration. This will help achieve warmth and nostalgia emotions of the holiday season. The bokeh effects enhance the cozy feeling with a blurred yet glowing lights in the background.
- Snowfall Effect: You can use the snowfall effect in the background of ads to immediately set a festive mood and captivate the audiences in the Christmas ad. It creates a wintry touch giving a sense of cozy and magical atmosphere to your video, as seen in the available video ads.
- Christmas Icons and Overlays: Visuals like Christmas trees, ornaments, snowman, candy canes, snowflakes, and Santa hats are popular overlays. These icons are often animated or subtly integrated into Christmas ad videos for a festive touch.
- Festive Transitions and Graphics: Smooth, themed transitions such as wrapping-paper or sparkling fades to bring movement to the Christmas commercials. Motion graphics with text "Merry Christmas" in decorative fonts are also widely used.
Part 3. How to Create Your Own Perfect Christmas Video Ads
As the Christmas season approaches, markets are on the lookout for tools that help them craft noticeable marketing campaigns. It is crucial to choose the best video editor tool to capture the festive spirit and drive engagement. They would help you bring your creative ideas to life and ensure your advertisements stand out in a competitive market. This is where Wondershare Filmora comes in with its comprehensive video editing features for making a Christmas video.
- Effects Library: This extensive video editor tool provides different Christmas effects, which you can add to your video.
- Music Effects: Since the holiday ad is incomplete without the sound of jingle bells in the background, Filmora provides royalty-free music and sound effects for Christmas.
- Compound Clips: With multiple clips and elements to deal with, Filmora provides a Compound Clip option to make video editing easy.
- Diverse and Editable Templates: With its ready-to-use templates, you can speed up the process to create the perfect Christmas marketing campaign.
Steps on Creating the Perfect Christmas Ads With Filmora
Now that you are clear on the features, here are the steps you can follow to create an advertisement for Christmas. With the help of the steps below, you can understand in-depth how this tool uses its extensive features to make the holiday season more enjoyable:
Step 1 Launch This Tool and Open up a New Project
As you install the Wondershare Filmora software to your desktop, launch it to get access to the main interface. Here, click the "+New Project" to shift to the editing interface.
Step 2 Import Your Christmas Video to the Interface and Drag it to the Timeline
Once you are at the editing interface, hit the "Import Media" button on the media panel. When the video is on the interface, drag it and drop it on the timeline.
Step 3 Add Stock Media to the Existing Christmas Video on the Timeline
Moving on, shift to the "Stock Media" tab and to the "Library" section and type in "Christmas" at the search bar. Then, pick any of your preferred Christmas videos and drag it to the timeline.
Step 4 Generate AI Music Through Filmora and Add it to the Timeline
Moving forward, navigate to the "Audio" tab from the top menu bar. From here, choose the "AI Music" option, adjust the genre of your choice, and hit the "Generate" button to drag it to the timeline once created.
Step 5 Add Media of Your Product Discount to the Christmas Ad
After creating your Christmas ad’s base, go back to the "Stock Media" tab and "Search" for your product. Then, add any of the best matches to your item on the timeline.
Step 6 Create a Transition Between the Two Christmas Ad Videos
Upon integrating your product into the Christmas base video you created, move to the "Transitions" section. Here, search for "Christmas" to get the holiday-themed transitions. Once you locate your favorite match, drag it between the two videos you want to link.
Step 7 Apply Christmas Effects to the Campaign You Are Creating on Filmora
Moving on, jump to the "Effects" tab from the top menu bar at the Filmora editing interface. Then, type "Christmas" at the top search bar and drag your desired effect to the video.
Step 8 Insert Discount Stickers into Your Christmas Video
Next, shift to the "Stickers" section and search for the word "Discount" to pick the one that best matches your video theme.
Step 9 Create a Smooth Shift Between the Sticker and the Product Video
After you add the sticker to the timeline, select the sticker and the video and right-click to open a drop-down menu. Choose the "Create Compound Clip" option and hit the "OK" button in the pop-up menu.
Step 10 Add Filters to the Overall Holiday Ad
Next, shift to the "Filters" tab and "Search" for holiday-themed presets. As you find a relevant one, drag it to the timeline and enhance your video further as needed.
Step 11 Export the Christmas Ad to Your Device
Lastly, hit the "Export" tab from the right corner of the screen. From the pop-up export dialog box, adjust your file settings and click the "Export" button. This will save the advertisement for Christmas you have created on Filmora to your desktop, which you can use with ease.
Conclusion
In conclusion, this article highlights various examples of advertisements for Christmas in 2024. We then explained the key elements of a holiday campaign to grab attention, which was creating an emotional connection with your audience. Moving on, we have introduced Wondershare Filmora, a video editing software that allows you to create a Christmas ad from scratch.
