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A top-notch real estate video maker can be the difference between a property sitting on the market and one that gets snapped up quickly. Today, the clients of real estate markets make demands that go beyond static pictures or plain listings. That's why realtors need to make their properties stand out from the crowd.
The combination of videos and technology offers unique leverage. It's a powerful way to showcase homes and attract potential buyers. But creating high-quality real estate videos isn't as simple as just hitting record. You need the right tools that are easy to use and get the job done.
So, we're here to introduce the best real estate video editing software. We'll also provides practical tips and a step-by-step guide to help realtors create stunning videos that leave a lasting impact.
In this article
Why Video Marketing Works for Realtors
Sotheby's International Realty perfectly shows how video marketing has revolutionized real estate. They used cinematic property videos to showcase luxury homes. They emphasized sweeping views and unique architectural details. This approach attracted high-end buyers and strengthened their brand as a leader in luxury real estate.
Real estate professionals must use social media. Research shows that 63% of realtors promote properties on social media, reaching active and passive buyers. This is where video marketing shines.
87% of salespeople feel video marketing has increased leads and revenues (Wyzol). Video listings in social media feeds attract passive shoppers better than photographs.
By utilizing a real estate video maker, agents can create engaging content. It will showcase properties dynamically, capturing the attention of potential buyers. It will also drive business growth.
Top 5 Real Estate Video Editing Software
1- Wondershare Filmora
Wondershare Filmora is the best real estate video editing software, as it is versatile and easy for realtors to use. The brilliance of its tools, set templates, and capacity for branding renders it ideal for developing highly engaging property videos.
It has many useful features, such as AI integration, that can help you make and improve videos for selling your real estate. Filmora also has several real estate video templates that you can use to start making marketing material.
Key features
- Real Estate Templates:Various editable real estate marketing templates are available for videos.
- Logo Reveal: The Filmora logo reveal feature allows you to make modern, animated logos. These can be used in all your videos to establish your brand further.
- Free video effects:Add professional polish to your promotional films with Filmora's free video effects library. This includes more than 900 transitions, filters, fonts, and motion elements.
- Filmora AI assistant:Various AI-driven video editing features, such as AI text-to-speech, AI copilot, AI speech-to-text, AI translation, AI text-to-video, multi-camera editing, and more.
Get Started with Real Estate Video Editing Software (Step-by-Step Guide)
In this section, we will provide a detailed guide on building breathtaking real estate videos using Filmora. This will aid in turning your property marketing approach to a higher level.
01of 06Import Your Footage
Launch Wondershare Filmora on your personal computer. Then, go to the main menu and select "New Project." This will direct you to the Filmora operational interface.
02of 06Choose a Real Estate Video Template
Select "Templates" from the top menu. After that, go to the left panel and extend the "Templates" option. Then, find "Real Estate" and click on it. Or you can simply use the search bar by typing "Real Estate".
03of 06Download and apply
Simply download the desired template and then insert it into your editing timeline by dragging and dropping. Add your own touch to the template by selecting the "12 items to be replaced" option and upload your own property clips. You can also edit the "Text" in the property panel on the right.
04of 06Incorporate Logo Reveal
Go to the "Influence Kit" in the "Media" tab, select "Brand Transmission, Logo Reveal," and choose your desired animation effect.
Upload your logo, customize the text in the "Edit Text" section, and click "Finish" to add the animated logo to your timeline.
05of 06Enhance with Text-to-Speech
Add voiceovers using the Text-to-Speech tool. Pick Text to Speech from the Audio menu. Write descriptions of the property and let Filmora convert them into clear, natural-sounding narration.
06of 06Preview and Export
When everything is ready, save your edited video to the device by selecting "Export" in the upper right corner. Select "Local" to save the video to your device, or choose "Social Media" to share it directly on your favorite platforms. Before wrapping up, you can tweak the title, description, format, and resolution to ensure everything is just right.
2- FlexClip
FlexClip, an AI-powered real estate video maker, lets you make 100 property-selling videos in an hour using a text prompt! It analyzes your keywords, sentences, or even full articles to find the perfect real estate clips and photos from its library. With over 4 million free assets, it uses smart technology to put together professional videos complete with subtitles, voiceovers, and background music. This makes it a great tool for quickly increasing social media views.
Key features:
- AI tools:The AI picture creator, background removal, and image extender creatively present your property in many settings. Advanced capabilities like TTS and AI translation make reaching international buyers easy.
- Personalization: Team collaboration, brand watermarks, and bespoke company fonts make personalized, branded videos easy.
- Variety of assets:FlexClip supports millions of property-related assets like sale symbols, charts, and cartoon houses. This can result in maximizing your creativity.
- Wide sharing option: Add your videos to TikTok and YouTube for instant viewing or download. Shareable links can be created for easy client sharing.
3- Animoto
With Animoto, you can quickly and easily create high-quality real estate footage by combining images, videos, and music. It's simple real estate video editing software, thanks to its drag-and-drop interface and ready-made templates. You can also customize layouts, add your branding, and make the video your own. However, free users can only share videos through links—they can't download them.
Key features
- Drag and drop interface:An intuitive drag-and-drop interface that even novice video editors can master
- Creative stock library:Get that polished look with access to licensed music and the Getty Images library.
- Customizable themes:Real estate-themed video templates with plenty of room for customization
4- InVideo
Invideo is an all-inclusive AI real estate video editor. It has a huge library of photos and videos, over 5,000 ready-made templates, and pro editing tools. You can easily add smooth animations, work with your team, and use brand kits to boost your real estate marketing. That said, while it's super versatile and easy to use, the downside is that loading and rendering can be pretty slow.
Key features
- Create text to videos:You can use text instructions to produce scripts, clips, and scenes and then add them to your video using InVideo's AI copilot.
- Editor-driven by AI: It offers advice on how to improve the content.
- Voiceovers: The editor can incorporate several AI-generated voiceovers into the content.
5- Magisto
Magisto is the best video editing software for real estate that makes it easy to make real estate videos. A variety of editing tools are available, and it also offers auto-editing capabilities. On top of that, you can choose from a multitude of customizable company themes that cater to different niches. But you're limited to making videos that are no longer than 10 minutes.
Key features
- AI Editing:Editing of videos using artificial intelligence
- Editing Templates:A selection of different editing styles and templates
- User Interface: Requires only a minimal amount of manual modification
- Licensed Music:A music library that contains tunes that have been licensed
- Storytelling Technology:Smart storytelling technology for videos that are interesting to watch
5 Essential Tips for Creating Real Estate Marketing Videos
Plan Your Shots: Outline a storyboard to organize key shots like spacious interiors, high ceilings, or balcony views. Write a voiceover script to ensure a smooth narrative. Scout the neighborhood for ideal locations and decide on single-take or multi-shot sequences.
Use Quality Equipment: Invest in a 4K or Full HD camera or a high-end smartphone with quality lenses. Use gimbals for smooth tours. Use tripods for stability. Utilize drones for aerial shots, ensuring compliance with local drone regulations.
Optimize Lighting: Leverage natural light to enhance room appeal, or use artificial lighting for luxury properties. Ensure every space is well-lit to highlight features and create a welcoming atmosphere.
Highlight Unique Features: Focus on what makes the property stand out, such as a modern kitchen or scenic views. Showcase the neighborhood's appeal or interview locals to add depth to your video.
Engage with Show-and-Tell: Include voiceovers or on-camera narratives to guide viewers through the property. Use a good microphone for clear audio and show enthusiasm to help buyers envision themselves in the home.
Conclusion
Creating professional property videos is no longer a luxury but a necessity in today's competitive real estate market. With tools like a real estate video maker, realtors can create compelling visual stories. These videos highlight properties and engage potential buyers. The right real estate video editing software simplifies the process. It also enhances creativity by showcasing unique features and incorporating AI-powered tools.
Wondershare Filmora stands out with its intuitive interface and diverse templates. It offers branding options like logo reveal and text-to-speech. These tools help agents produce high-quality content that resonates with buyers. They also elevate marketing strategies and drive better results.
