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Putting up a property for sale usually starts with an uneasy question: How do you showcase your listing to stand out in the saturated market? In this current era of real estate, buyers are opting for virtual tours and browsing online rather than seeing the property physically, and that means going by conventional methods just won’t cut it.
That means, high-quality real estate videos for marketing have become a necessity. They offer a dynamic way to highlight properties, engage potential buyers, and build trust.
So, this article will show you how to create awesome real estate videos, the different types you can make, the best editing tools, and tips to step up your marketing game. Let’s jump in and learn how to grab attention and close deals faster with professional, polished videos!
In this article
How Real Estate Videos Generate More Leads
When it comes to advertising real estate, visual representation is revolutionary. Here are five reasons real estate videos can supercharge your lead generation:
- Enhanced Property Presentation: Videos showcase properties better than static images. Potential buyers get a feel for the layout, ambiance, and details, making them more likely to book a viewing.
- Wider Reach Online: Platforms like YouTube and Instagram make it easy to share videos and reach a bigger audience. Earlier, real estate magnate Barbara Corcoran made video clips of her listings onto a VHS. Later, she uploaded them to her website. This simple but clever idea helped her connect with more buyers and grow her business big time.
- Builds Trust and Credibility: A polished real estate agent intro videohumanizes your brand. Clients are more likely to trust agents who showcase their expertise visually.
- Boosts SEO and Visibility: Google favors video content, ensuring your listings rank higher in search results. Well-optimized commercial real estate videosdrive organic traffic.
- Enhanced Turning Rates for Sale: The strategy of marketing through videos is confirmed to have a great ROI as buyers who watch a video have an increased likelihood of 85 percent to buy one.
Types of Real Estate Videos
To maximize the impact of your marketing, it's important to explore various video formats tailored to real estate. Here are popular types of real estate videos:
Branded Real Estate Videos
These videos highlight your identity as a real estate agent or agency. For instance, you can create a short introduction featuring your logo and a tagline, like “John Smith Real Estate: Turning Dreams Into Reality.” Add testimonials or success stories to build trust.
Creative Storytelling Videos
Explain the history of the property and animate it. Let’s say you have a house that is 100 years old. You can show it with a voiceover describing several interesting details of its history, especially its architecture and some distinct dwelling characteristics. Results have found that buyers respond to such stories on an emotional level.
Personal Narration
Add a personal touch by narrating your videos. For example, walk viewers through a modern apartment while pointing out its open-concept design, high ceilings, or panoramic views. Your voice adds authority and relatability.
Neighborhood Tours
Buyers often care as much about the neighborhood as the property itself. Create a video featuring local parks, schools, restaurants, and public transport options. For example, highlight a charming coffee shop nearby or an award-winning school district.
Drone Footage
Drone videos capture the scale and beauty of large estates, luxury homes, or scenic surroundings. For instance, a drone can fly over a property, showcasing its manicured lawn, backyard pool, and nearby lake.
One-Year Reviews
Interview past buyers to share their experiences. For example, a couple could describe how the home perfectly fits their lifestyle a year after purchase. Such testimonials are powerful for building credibility.
Interview Videos
Feature satisfied clients or collaborate with local experts, like architects or home stagers, to provide insights. For example, an interview with a stager could include tips on preparing homes for sale, and adding value to your video content.
Social Media-Friendly Videos
Realtors release an edited 15-second video to attract minimal attention, showcasing their property’s best features suitable for Instagram and TikTok, such as a gourmet kitchen or rooftop deck. Captions and music make the video more appealing.
Best Tool for Real Estate Video Editing
Wondershare Filmora's AI-powered technologies make it a top choice among real estate video editing software. With the platform's AI features, like AI text-to-speech, AI speech-to-text, AI translation, AI text-to-video, and multi-camera editing, users can easily produce cinematic videos without needing advanced editing skills.
With these tools, Filmora is perfect for real estate agents wanting to make their neighborhood tours and interviews stand out. Plus, it works smoothly on both Mac and Windows, so you’re good to go no matter which you use!
Steps to make Real Estate Video using Filmora
Read the comprehensive guide on making stunning Filmora real estate videos. Your property marketing strategy will be able to reach new heights with this.
01of 08Plan Your Video
Start with a clear objective. Decide whether the video will be a property walkthrough, a neighborhood tour, or an agent introduction. Outline your key points and ensure your footage aligns with your goals.
02of 08Capture High-Quality Footage
Use high-resolution cameras and, where possible, drones to record captivating shots. For example, show the exterior with a sweeping aerial view and focus on interior details that set the property apart.
03of 08Import Footage into Filmora
Launch Wondershare Filmora on your personal computer. Then, go to the main menu and select "New Project." This will direct you to the Filmora operational interface.
04of 08Use Template if convenient
If you want to save time and skip starting from scratch, you can use Filmora’s templates. Just click on “Templates” in the top menu. Then, go to the left panel, open the "Templates" section, and select "Real Estate". Pick a template you like and drag it to the timeline.
Edit the template and make it your own by clicking on the "8 items to be replaced" option and uploading your property clips. You can also update the text by editing it in the property panel on the right.
05of 08Add a Professional Touch with Logo Reveal
Go to the "Influence Kit" in the "Media" tab, select "Brand Transmission, Logo Reveal," and choose your desired animation effect.
Upload your logo, customize the text in the "Edit Text" section, and click "Finish" to add the animated logo to your timeline.
06of 08Incorporate AI Text-to-Speech for Voiceovers
Add voiceovers using the Text-to-Speech tool. Pick Text to Speech from the Audio menu. Write descriptions of the property and let Filmora convert them into clear, natural-sounding narration.
07of 08Enhance Videos with AI Copilot Tools
Filmora’s AI Copilot analyzes your footage and suggests edits to optimize visuals, transitions, and color grading. Locate the timeline toolbar and choose "AI Copilot" feature.
you will see several feature options to choose from in this box. This automated feature ensures your video looks polished and professional without requiring advanced editing skills.
08of 08Review and Export
Once your video is ready, click "Export" in the top right corner. Choose "Local" to save it to your device or "Social Media" to share it directly. Before finishing, you can adjust the title, description, format, and resolution to make sure everything looks perfect.
Best Practices for Making Attractive Real Estate Videos
To produce attention-grabbing commercial real estate video for promotional use, it is vital to carefully prepare and execute. Here are some proven tips to help your videos stand out and captivate potential buyers:
- Highlight Property Features
Always characterize the property by mentioning its unique selling features e.g. oversized patio, big living space, modernized kitchen etc. Seamless narration or textual hints are going to walk the spectators around these selling features in an orderly fashion. It will enable them to appreciate each area.
- Focus on People and Stories
Real estate is about people. Share the stories of the old owners or even short clips of the lifestyle in the locality. Such a personal touch encourages the audience to imagine themselves in the home and enhances the feeling of ownership immensely.
- Leverage Drone Footage
The use of drone shots can make it easier to portray the overall dimension and depth of a property(both interior and exterior). They are especially effective in residential properties when the footage is taken from above as there is so much less environment in view.
- Choose the Perfect Background Music
Consider a track that is appropriate for the style and message you want to convey to your audience as a choice – positive and somewhat exhilarating. To make it simple, a good tune motivates people to do something. Now you understand why background music is by far the most vital video attribute.
- Use Humor to Captivate Your Audience
Remember, most of us forget too quickly. It happens so often that we receive countless emails accompanied by YouTube links that we are told to watch, so there is little point in doing so. But with a little touch of humor, this may not be the case. Believe it or not, funny media tends to go viral. It will be great to have funny scenes, commentaries, or comments in your videos.
- Don’t Overlook the Small Details
Don’t forget to include all crucial parameters, such as the property’s price, square footage, and, more importantly, your contact details. This information should be shared widely for easy follow-up from your audience.
Conclusion
In the competitive real estate market, high-quality real estate videos are essential. They showcase properties perfectly, improve buyer engagement, and help businesses stand out. A beautifully crafted video can make a big impact. It can use creative storytelling, engaging content, or drone visuals.
Adding components like AI text-to-speech, logo reveal, copilot, and virtual avatars can redefine marketing strategies. Wondershare Filmora simplifies real estate video editing with these tools. It helps you craft polished and impactful content. Thoughtful planning and advanced technology ensure your videos capture attention. They also drive results. With these tips and techniques, you can elevate your property listings and impress clients.
