With the holiday season approaching, many online shoppers anticipate Cyber Monday- one of the biggest online shopping periods that offers massive discounts across deals on all purchased goods. But what is Cyber Monday all about, and what makes most people gear up for it so hard? To help out, this post will run through everything about the online shopping event, from the full definition to the importance, and how it works. In addition, we will introduce a simple tool to create stunning Cyber Monday ads for your product.
In this article
Part 1. What Is Cyber Monday?
Like Black Friday, Cyber Monday is another popular shopping event most online shoppers use to purchase their favorite products during the festive period due to the whopping price discounts. This event will take place immediately after the Thanksgiving holiday.
Cyber Monday vs Black Friday: What's the Difference?🧐
Both Black Friday and Cyber Monday are shopping events that occur in late November every year. However, they have their differences which makes them unique. This difference can be seen in the timing, shopping experience, shopping format, and deals and discounts. Here is a chart showing the difference between both events:
| Aspect | Black Friday | Cyber Monday |
| Timing | Black Friday occurs 24 hours after Thanksgiving, usually the fourth Thursday in November. | Cyber Monday occurs the Monday after Thanksgiving, which is usually the first Monday in December. This means it happens after the Black Friday event. |
| Shopping Format | Traditionally, Black Friday is an in-store shopping event where shoppers have to queue up as early as possible at the store to get their items. However, in recent times, the paradigm has changed, with most retailers shifting to online stores where shoppers can purchase items online. | Cyber Monday is strictly web-based, meaning you don't have to stand in a long queue just to get an item. |
| Shopping Experience | The shopping experience for Black Friday events is usually filled with chaos and arguments since shoppers have to stay in a long queue battling for limited items. | Cyber Monday is a better option when compared based on users' shopping experience. The event is online based and can be completed from the comfort of your home. |
| Deals and Discounts | Black Friday is popular for closing deals on Big-ticket items like TVs, home appliances, and more at discounted prices within a short period. Also, you have deals for clothing, beauty products, and toys. | As for Cyber Mondays, tech and electronics dominate its deals. Only on rare occasions will you find sales for beauty products and home appliances. |
Part 2. Why Is Cyber Monday Important
There are countless reasons why the shopping event, Cyber Monday has become viral amongst online shoppers. Let's take a look at some of them down here:
- 💰Convenience and Accessibility: One of the principal reasons Cyber Monday is so important is the convenience it brings to shoppers. Imagine a situation where you don't have to visit any store or shop or deal with crowded malls before making purchases. You now have the privilege of ordering your home appliances and other important goods from the comfort of your home with the snap of your fingers using your mobile phone or computer.
- 🛍️Early Holiday Shopping: Another notable benefit of Cyber Monday is the proximity to the Thanksgiving holiday which marks the unofficial beginning of the holiday shopping season within the USA. With most online shoppers looking forward to purchasing gift items for families and friends, Cyber Monday allows them to do so without hassles.
- 🤩Global Reach : Though Cyber Monday started in the USA, its effect has spread across Europe and other countries with international shoppers and retailers anticipating and participating in it. Many regions now have their version of the online shopping event. Some of these regions include Canada, the UK, and many others.
- 🛒Increased Online Shopping: Online shopping has become a thing in recent times, with the introduction of internet and e-commerce.
Part 3. How Does Cyber Monday Work?
Below, we have how Cyber Monday typically works:
- ⏰Timing: Cyber Monday doesn't take place at any time of the week, rather it happens only on Mondays. Mind you, it's the Monday following Thanksgiving which is usually late November. The sales start in the early hours of the day and last into the evening or sometimes the next day.
- 💳Discounts and Promotions: Cyber Monday is known for discounts on nearly all deals, with retailers offering significant price reductions on products like electronics, clothes, and kids' toys. Not only that, some store owners are also willing to hold time-limited flashed sales which can last between 1-2 hours.
- 📦Products on Sale: Cyber Monday offers sales for certain categories of goods like laptops, smartphones, home appliances, toys, and more.
- 📱Mobile Shopping: Online shoppers leverage their mobile devices to shop for their favorite gifts and products from Cyber Monday events at affordable prices. In fact, mobile commerce has become the principal reason for the growth of Cyber Monday sales.
- 💥Extended Deals: Though Cyber Monday is known to last 24 hours, many retailers still extend their sales and promotions throughout the week. Some have even coined a name for it "Cyber Week", with Cyber Monday overlapping with Black Friday sales. Mind you, all deals are offered at discounts.
- 🎉International Participation: Even though Cyber Monday is peculiar to the USA, it has found ground in other countries as well with international retailers providing deals at discounts to online shoppers worldwide.
🤩Bonus: How to Create Cyber Monday Ads Video Within Minutes
With Cyber Monday just around the corner, you may be looking for a video editing tool you can use to customize your video ads before publishing them for the public to see what you have in store. There are several options available however not all of them offer extensive discounts, deals, or promotions. One tool you can trust is Filmora Video Editor.
Though the promotions vary from year to year, the deal is worth it with users enjoying bonus features. Here are some amazing offers to expect from Filmora during the Cyber Monday event:
- Discounted Prices
- Bundles and Freebies
- Special Upgrade for existing users
- Free trial with additional features, etc.
Besides the discounts, Filmora is a rich video editing utility with abundant editing resources you can capitalize on to edit every piece of your content with high quality. You can also use it to create ads or promotion videos and slideshows for your Cyber Monday event. The software has many amazing Cyber Monday templates that you can customize into engaging content that attracts customers to your product while shopping online. You don't have to be tech-literate before using this software. The interface is well organized such that a newbie in the tech space can navigate around.
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Step-by-Step Guide to Creating a Cyber Monday Marketing Video
Step 1: Install Filmora on your computer and run it to create an ads video for your Cyber Monday. Click on New Project when the screen below appears.
Step 2: On the subsequent screen, click the Template icon.
Fill in Cyber Monday in the search field and select from the list that appears. Filmora supports countless templates for different product advertisements. Ensure you choose the one that corresponds with what you want to promote.
Click on each of the templates to preview it. Your preview will appear on the right-hand side of the screen.
Step 3: Drag and drop the template to the video timeline for editing.
Filmora has several editing features that you can choose from to customize the template. To begin with, double-click on the template in the video editing panel, and the following interface will come up.
Step 4: Select Stock Media at the top menu to import some trending images that may fit your Cyber Monday template. Alternatively, click Import to add one from your local file.
To change the text in the template with your company or brand's informatiion, click on Text and Filmora will allow you to do so.
Step 5: Afterward, click Expand Template at the bottom right corner and the following screen will come up. Now, you can edit every piece of information easily by clicking on each text data and entering the description you want there.
Here is a typical example to help you understand this better, where 1, 2, and 3 represent the part you should click on to make the text changes.
Step 6: If you want background sound to add emotions to your video, you can use the AI Music option. To do this, click the Audio icon at the top and select AI Music on the left sidebar. Filmora will use AI technology to analyze your template and suggest the best background sound to use, so you don't go through the stress of searching for the best one to use.
Move the music to the audio timeline once done.
Tips for Making Your Online Advertisement Videos Go Viral
If you want to make online video ads go viral without breaking the bank, here are some handy tips you can follow. Remember all of the operations are performed using Filmora.
1. Smart Scene Cut
Using Smart Scene Cut on Filmora, you can easily create thumbnails and captivating thrillers for your video conveniently. There is not much work needed from you. The Smart Scene is intelligent enough to know which part of your entire clip to use as a teaser video for marketing. To use this feature, follow the video guide below:
2. Planar Tracking
With this feature, you can track planes within the video to place ads that move with the video, offering interactive innovation. Here is the video guide link on how to use this feature
3. Auto Reframe
In case you want to post a video on a social media channel but don't know what the dimension requirements are, Filmora can help out. This rich video editing software supports the auto reframe feature which resizes your video to the accepted dimension of the social media page you want to use it on. Here is the demonstrative video link you can follow to use the feature.
4. AI Translation
Perhaps your video is going international to regions that don't understand your native language, you have to translate your clip. Filmora can also be helpful in this case. The software powers an AI translator that's capable of analyzing your entire video and translating it correctly without distorting the meaning. It can also add the corresponding subtitle file of your translation, making it easy for your audience to digest your message without listening to the clip.
You can follow the steps below to use the Filmora AI translation tool:
Step 1: Launch Filmora and click on New Project. Click Import on the next interface to access your local storage and upload the video you want to translate.
Step 2: Move the video to the video editing timeline using the drag-and-drop function.
Right-click on the video in the timeline and select AI Translation from the flyout menu.
Step 3: On the pop-up window, change the Translation Type to Translate voice and caption.
After that, proceed to where you have the Source and Target Language and fill in the necessary languages. Tick the box beside Auto-match and move to the next stage of the guide.
Step 4: Click Translate and Filmora will commence the translation process. Mind you, you will be charged some AI credits for this to go through. Ensure that you have enough credits before proceeding.
Wait until the translation is finished, then click Export at the top-right corner to save your work to your local storage.
Conclusion
There you go with everything concerning what Cyber Monday is. We've walked you through what the online shopping event is about, its importance, and how it works. You also have the difference between Cyber Monday and Black Friday so you don't confuse them for each other in the future. To create stunning Cyber Monday ads that capture your audience to your page, Filmora is the best tool for the job. The software makes ads or promotion creation simple and stress-free.
