Nowadays, people don't have time to read text-based product reviews and often feel that written reviews could be manipulated. They prefer to watch videos as opposed to reading text-based reviews. The demand for good reviews is high, with companies and businesses looking to get reviews of their products on YouTube through popular reviewers.
YouTube is the second-largest search engine after Google and has a billion users monthly. This makes YouTube an attractive platform for posting product reviews and building trust with consumers.
Good product review videos give that last push to your potential customers to buy the product you endorse. Lastly, feedback from these reviews will help your viewers decide whether to purchase.
Product review video creation thus became a profitable career for many. This article will guide you to create an excellent product review channel.
When creating a YouTube channel, you need to make sure that you have all the equipment needed to start making the product review video you have chosen. If you are really determined to create one, you don't need to buy expensive vlogging equipment right away; if the video is clear and the audio is good, you can use what you have now.
In this article
What are the things needed to make a quality video?
Camera for video: If you only have your smartphone, that's good to go if the video is working
Good Lighting: Open the window for the natural sunlight to come in; it is better to make a video around 8 am to 10 am. You will get good sunlight that time. But there is an affordable ring light in the online shop that you can purchase. Most content creators use the right light for steady light and proper video lighting.
Stand/Tripod: A tripod is used if you have a digital camera, and you can use a phone stand for your mobile phone for steady video. There is also an affordable stand that you can buy online.
Lapel Microphone: Use a lapel microphone that can be connected even if you are using a mobile phone for vlogging. This can improve your audio quality and clarity.
Place/Studio: Find extra space in your room where you can sit to vlog properly. Also, look for a good background, one that doesn't grab the viewers' attention much better than using a plain background.
Products: You will review the products that you think you can stand until the end. For example, you can change the brand of the products, but you should stick to that type of product. For example, if you want to talk about Tech, then you will do all the reviews about Tech. If it's about skin care products, then all the reviews should also be about skin care.
Things to consider to start the product review channel
Create a YouTube Channel
Before you do a product review, you need to create a YouTube channel where you can post the product review videos you made. There, you can get paid for the videos you made through Google Adsense when your channel is Monetized. But if you're just starting out, don't think that you'll make money right away, because it's not that easy. Before you can earn on YouTube, you must first pass the requirements that YouTube asks for you to become a partner; it is to have 1,000 Subscribers and 4,000 watch hours.
However, it's important to note that even from there, YouTube will still evaluate your channel using other strict criteria to ensure it is complying with all its policies and best practices outside of watch time and watch hours minimums.
For now, just do your job and create a quality video to soon be monetized.
Kind of Products to Review
Start by reviewing products you have, because nobody is going to give out a free product to someone who's never uploaded a review. Of course, it's important from the start you really need to invest in the product you want to review, so you can start a video reviewing the product on your channel if that's the content you've chosen.
For the Brand to notice your video, buy some of their products that you think are useful to you and make a review about it; make sure to make a video review creative to stand out to other reviewers. So that when the Brands see your video they will be amazed by at your work. But just make sure that the product you are reviewing is approved or you don't have any issues with the products, because remember, it's not just the Brand eyeing your work, but the viewers are also looking for such a review.
When you have a lot of product review videos on your channel, other Brands will approach you to offer you to do a review on their product, and sometimes they also offer payment. But they only offer the payment when they think it's worth it or they get some sales. In regard to this, I'm talking about your community or Subscriber count because Brands only offer payment for your video if you have a stable or more subscribers count. So, if you don't have many subscribers yet, you need to work hard to increase your viewers, and patience is more important in this kind of field.
I recommend sticking with the same products and specializing so that the viewers will be familiar with you as the one doing that kind of review. They will know immediately whose channel they should search for if they ever need your review.
Script about the Products
Here is some basic information on how you make a quality script
- The basic information about the products example the price, size, ingredients, and or materials
- Where you got
- What you liked about the products
- What you didn't like
- Worth buying or not
- Recommendation or your personal thoughts about the product
Just like product demo videos, product review videos also need a proper script before recording so that you cover everything that you want to without missing any key aspects of the product that you're reviewing. Keep the review short and to the point because potential customers have come to your channel to watch the product review in the market. Concentrate on the products and explain the features in detail to help users determine if the products suit them. You'll be able to add your opinion to humanize the product features. As an Influencer, the main purpose of doing product reviews is to get people to buy the products you feature. You need to build credibility with customers so that they will buy what you recommend. To achieve this, you would actually need to give your genuine review by highlighting the pros and cons of the product. This will get you the potential customer or subscriber who will be happy to buy the products you are endorsing.
Good Editing
Editing is important if you want to look good. People prefer to avoid watching long, boring videos, so try making videos short and crisp and try a good, reliable video editing software. I recommend you Wondershare Filmora. Filmora has the right solution to record high-quality product review videos, which lets you record videos at 4k HD resolution. You can add a custom green screen background to your video to give studio-like effects with ease. Not just that, check out the other features like audio enhancement, overlays, background music, etc. That will be exclusively available to you when you use Filmora.
Also, stick to clean edits; this will give your video a professional look and encourage viewers to watch from the beginning till the end.
Promote the Video
There are a lot of powerful benefits on how you should not forget to promote your video creation.
Promoting your video creation is crucial, especially around high-traffic events like Black Friday and Cyber Monday. With so many people using Facebook, Twitter, and Instagram daily, social media advertising during these shopping seasons is a strategy you don't want to miss.
As consumers scroll through their feeds looking for the best deals, appearing in front of them can do wonders for increasing your brand visibility. Social media advertising allows you to connect with your target audience, especially when they are actively seeking recommendations during these sales.
Just remember to create content that is both engaging and relevant to your audience, and people will naturally remember your channel, re-share your content, and recommend you to their followers, friends, and family. By making sure your channel is creating shareable paid content, you will be able to drive more traffic to your website and improve conversions.
Conclusion
Even though the company wants influencers to be fair and honest, they also expect a relatively positive review since they're paying the influencers for their time. Many viewers don't necessarily care if a video is sponsored or not; they mainly want the creator to give a useful opinion. The most important part of those processes is to be patient. Expect it to take a month before you get notice from people. Getting subscribers is complicated, and you feel like giving up, but the more reviews you have, the better. Thus, in the beginning, you won't make anything until you put in the work, but you can see how you can go from 0 subscribers or views to 1000 once you build up nice content, all from your single YouTube channel. Remember to give your best in every video you make because one day, your hard work will pay off. Best of Luck!
