How to Make a High-Quality Unboxing Video

The popularity of an unboxing video has taken the internet over like a storm. There’s something about seeing a freshly-opened item straight of a box that seems to be a refreshing experience. Across the digital landscape, you can see videos like this from the latest gadgets, shopping hauls, and even newly-released toys. While Youtube has many of these, you can also find short videos of similar types in other social media platforms like Instagram or Tiktok.

More than the appeal of opening a new item the first time, it’s also a creative way to showcase and boost awareness to a product. Because of that, many content creators and businesses partner to make said content and aim to bring it to as many of their target audience as possible. If you’re wondering how and where to start create this type of content, stick around as this article will show you the basics. Learn how to make the best unboxing video in this article effortlessly.

Part 1. What is an Unboxing Video and Why Should You Make One?

By the word itself, an unboxing video is one where a person opens a newly-bought product straight out of the box. Usually, the aim of these creative unboxing videos is to show the viewers the product’s specifications starting from the packaging up to the main product itself. It’s also a sort of a product review as most video discuss the product’s best qualities and some aspects of it that might fall short from its competitors.

Why are unboxing videos popular? Here are some reasons:

• Product awareness: Some brands use unboxing videos as a way to soft launch new items that are not yet out in the market, creating hype and excitement for future buyers. We see these on videos for pre-order phones or newly-launched gadgets wherein brands partner with content creators in social media.
• Engagement: With awareness comes brand engagement and brings impact directly to the end consumers. There’s this concept called the shiny new object syndrome where people are attracted to new objects and that’s primarily the appeal of this video. With the right video layout, script, and elements, it can drive an engaging discussion between the creator and the viewer.
• Product Review: At the heart of this content is a thorough and comprehensive review on the product’s overall use case and benefits. This helps people make informed buying decisions and allow them to spend their money wisely.

Part 2. Unboxing Video Ideas

There are many types of product unboxing videos and it can apply to various items from phones, laptops, makeup, toys, bags, or sports equipment. The list can go as long as you want depending on the available products out there in the market.

Here are some examples of popular unboxing videos you can see online:

• Phone Unboxing Video

Many phone unboxing video can be found in Youtube and can either be a fun unboxing of a newly-released phone variant, a shopping haul of top midrange phones, or a comparison of one brand versus another. Here are some examples:

Samsung Galaxy S23 Ultra Unboxing:

Iphone 14 Pro full unboxing video with accessories

• Toy Unboxing Video

This is one of the most popular unboxing video genres online with many kids 6-year-old and below getting millions of views in Youtube. Toys involved can range from Barbie, Play Doh, Hot Wheels, and many more. Ryan’s World, perhaps one of the most popular toy reviewers in Youtube, has 37.1M subscribers with contents like toys opening challenge, toy shopping hauls, and toy surprise opening videos. Here are other examples you can find online:

Kitchen Playset Unboxing Video

Other examples in this category include:

• Gadget Unboxing Video: Products examples here are mechanical keyboards, microphone, Nintendo switch cards, beats, just to name a few.
• Makeup & Skincare Unboxing Video: This contains a wide category of products from cleansers, serums, lip items, blushes, eyeshadow pallets, and more.

Part 3. How to Make an Unboxing Video [For Desktop and Online Users]

For video unboxing to work, you need to create an incredible sensory experience to your viewers. It starts off with the packaging, your genuine feedback about the product, an engaging introduction, and lastly a high-quality video.

Make an Unboxing Video with Filmora [For Desktop/Mobile Users]

Filmora is your ultimate partner when it comes to creating and editing videos in superb quality. It has a complete editing suite catering to your needs for video and audio. Aside from that, Filmora is also equipped with AI features to help you in your editing process. To better illustrate, here are its key features:

• Robust video and audio editing features with tools such as the screen recorder, color correction, color matching, green screen, audio visualizer, and audio beat sync.
• Intuitive AI features for better productivity, such as the AI Copilot Editing, AI Thumbnail Creator, AI Music Generator, and AI Translation.
• Ready-to-use templates to help you get started from titles, text animations, elements, video transitions, and more
• Availability for multi-platform use with its desktop, mobile, and online versions, ensuring you the same experience wherever you want to do your editing

Here’s how to make an unboxing video with Filmora:

Step 1. Open the Filmora desktop app in your device, click on ‘Import’ and load you unboxing video.

Step 2. Drag your media file to the timeline.

Step 3. Start adding animations and filters to your video. You can also split it into different scenes and add transition effects in between. For more appeal, you can add a back

Step 4. Once done with editing, you can save your ongoing project. To export, click on the ‘Export’ icon on the upper-right corner of the screen. Configure the output settings with your preferences, then click on ‘Export’.

Make an unboxing video with Virbo [For Online Users]

Virbo can help you make stunning, high-quality video content to make sure your unboxing video perfectly captures your viewers’ attention. It’s an AI-powered AI video generator where you can make impressive videos with professional-grade quality. You don’t need to be an expert to navigate through Virbo’s platform. It’s definitely very easy to use and is both beginner and expert-friendly.

What makes Virbo a standout? Here are the reasons:

• 300+ life-like virtual avatars providing a human touch to your videos with 150+ ethnically diverse backgrounds. You can also customize each avatar’s appearance depending on the theme you’re going for such as formal, fashion, or blogger. In addition, each avatar is also equipped with text-to-speech technology, making it a convenient feature for your video.
• Custom Avatar to supplement your on-cam needs. You can create your own digital twin with personalized features from appearance, voice, and personality traits, down to behavior.
• 300+ Multilingual AI-powered Voiceover narration styles to liven up and engage your viewers. The voices are AI-generated but are spoken in a human-like way so it doesn’t sound robotic or unnatural. You can choose from a variety of accents and languages available.
• 40+ languages supported by the AI Video Translation feature. You can expand your viewership globally with less cost and conveniently switch from one language to another using this feature. On top of that, avatars’ lip movements and gestures are also seamlessly matched to the chosen language so it sounds and looks natural.
• ChatGPT 4.0 powered AI Script Generator saving you time in creating impressive content. You can choose a variety of writing tones from professional, happier, or engaging tone. You can even rewrite or expand an existing content that you want to revamp.

Now that you know how powerful Virbo’s features are, here’s a short preview of how to make a good unboxing video using this tool:

• Step 1. Head over to Virbo’s website then click on ‘Product’ and choose ‘Virbo online’. Note that you need to create an account to proceed.

• Step 2. In the newly-opened window, click the ‘Generate AI Video Free’ button which will route you to the online workspace.

• Step 3. In the online workspace, click on ‘Create a Video’ to start. You can also go to the ‘Video template’ tab if you want to start with a template.

• Step 4. In here, you can click on ‘Import’ to load your unboxing video for editing. You can also customize Avatars, use the AI Script Generator, add or change voiceover styles, and use the translation feature. All the tools are available for you to play around with and all that’s needed is a little bit of your creativity to put the whole video together.

• Choose your desired Avatar by clicking on the existing Avatar in your video which will show the Avatar icon. Click on the change icon beside that button to open the Avatar portfolio.

• Click the AI Voice button under Timeline mode to open up the different voiceover styles you can choose from.

• Add in a script or edit an existing material to expand your script by heading over to the script icon (at the bottom part of the screen).

• Add final touches to your video by editing the background, adding in headings, changing your background music, or even uploading your own audio file.
• Step 5. Once satisfied with your work, you can then hit ‘Preview’ or ultimately click on ‘Export’ to download the file.

Conclusion

Unboxing videos are a popular and effective way to boost your brand’s engagement and awareness. It sparks curiosity, hype, and excitement to viewers. It’s also applicable on a wide variety of products from phones, tech accessories, home appliances, and even toys! While the act of unboxing, itself is the main event, it’s a big plus if the video is done right and in good quality. Thus, it’s important to use a highly-reliable tool such as Virbo where you can create amazing content.

Filmora’s platform makes it easy for you to start your video creation journey. Equipped with incredible and robust editing features, you can create stunning video that will truly impress your audience. Explore Filmora’s features more to discover how to do unboxing videos conveniently and with ease.