The real estate industry is constantly changing and shifting toward different trends, affected by the global economy and many other industries. Every realtor must create an effective, creative, and meaningful marketing strategy to stand out.
Luckily, with so many tools, platforms, and technologies available, even independent realtors can design effective marketing campaigns that yield results. We will explore some of the best marketing tips for realtors that help find leads, engage potential clients, and establish brand authority.
We’ve divided our real estate marketing tips into three categories: general, video, and digital marketing tips.
In this article
Why Real Estate Marketing Is a Crucial Step for Agents
Effective real estate marketing has various benefits, including the following.
Improved Lead Generation & Nurturing
Real estate marketing helps organizations generate and nurture leads. Realtors can use marketing campaigns to find potential customers, lead them through the process, and close deals.
With different materials, timely updates, and personalized approaches, realtors can grab attention, share all vital details about the process, keep leads engaged, and lead them to seal the deal.
Customer Retention
Since realtors can use campaigns to lead buyers throughout the whole process, they can also retain customers when they’re about to leave. Personalized marketing with valuable content like tips, guides, segmentation, personalized greetings, and industry expertise can convince buyers to stay and go through the purchase process.
Increased Sales
Real estate marketing allows realtors to segment their leads into different categories according to crucial criteria, enabling them to send more personalized and valuable content that leads to engagement. Personalization is a critical factor for building long-term relationships using marketing.
Marketing is cost-effective and gives a high ROI, regardless of the industry. For example, email offers excellent ROI and allows realtors to nurture relationships for future benefits.
Establishing Authority & Reputation
Even though realtors are in the 21st century, some things remain the same. People want to buy from realtors with a flawless reputation and authority and whose services others have used.
Marketing allows realtors to send out different market insights, local area information, presentations, and invitations to attend notable events, which enables them to showcase their authority on the market and establish a reputation.
General Marketing Tips for Realtors
Here are some general marketing tips you can utilize with any strategy.
1. Make Sure You’re Easy to Reach
Even though this step may seem obvious, many professionals get locked into their bubble and don’t understand different kinds of people like to reach out through various channels.
Ensure you’re available and responsive on multiple channels, including your phone number, email, website, and social media. Remember to share your contact information everywhere and update it if necessary.
2. Showcase Testimonials and Reviews
Satisfied customers are the best marketing resources for building trust and finding new leads. If a purchase goes well, talk to your customers and encourage them to provide testimonials and reviews.
You can post this content on your website and social media so other interested prospects can understand how well you do your job.
3. Build a Referral System
According to the National Association of Realtors, over 39% of real estate sellers found their realtors through a referral. On the other hand, 43% of buyers found their real estate agents through referrals. You’re missing out if you’re not asking customers for referrals. You can do that by emailing your buyers for a quick follow-up after they’ve settled in your new home.
4. Use Cold Calls
Cold calls may seem outdated, but many customers are still open to this approach. Even though it involves challenges, if you set a proper strategy, you can utilize cold calls to connect with potential clients directly, build trust, and create strong relationships.
It’s an excellent lead-generation approach, but it’s vital to research your target audience and segment those who might be open to receiving phone calls.
5. Use Business Cards
Business cards are additional marketing material that can land new clients. If you’ve shared a business card with someone, that means they already have an interest in your service and that you’ve talked with them. In other words, there’s a good chance they’ll reach out.
That’s why keeping business cards close is always handy, especially when attending events and networking. As mentioned earlier, include all your contact information on your business cards.
6. Use Postcards
Traditional marketing methods are still very effective in real estate. Direct mail or postcards are more tangible. According to recent direct mail statistics, the response rate of direct mail goes up to 4.4%, and considering how inexpensive this marketing method is, you should utilize it. Clients love receiving a lovely postcard at their home address; it shows you’ve done your research and have a personal interest.
7. Pay Attention to Competition and Innovate
Always state that you’re on top of your competition. Of course, you should look at your customers and devise plans to improve your business. However, understanding your competitors’ weaknesses, strengths, and strategies allows you to identify better marketing opportunities.
Furthermore, knowing your competitors’ failures and successes lets you adopt the best marketing approaches to gain a competitive advantage.
8. Create Fantastic Listings
Modern consumers extensively look for properties online and do considerable independent research. That’s why you must create listings accessible to users and ensure they contain valuable information.
That means adding virtual tours, high-quality photos, detailed descriptions, Google Maps integrations, etc. List other hotspots nearby, discuss the neighborhood, and mention all the valuable factors affecting the price.
9. Boost User Experience
User experience is a broad concept that includes the whole journey of clients as they use a specific product or service. In other words, all interactions with your brand or services are encompassed under user experience, affecting the overall completion of the process.
Start by creating a user-friendly website, approachable emails, intuitive designs, and availability. Regardless of your marketing strategy and how you approach potential clients, try to put yourself in their shoes and make their experience smooth.
Real Estate Video Marketing Tips
Video marketing is essential in real estate, so we’ve gathered several tips for this marketing content.
10. Utilize AI Video Generation Tools
You can generate fantastic videos without breaking the bank if you’re a novice realtor or have a small business on a budget. Using AI video generation tools like Wondershare Filmora, you can generate engaging AI videos in just a few minutes.
You can create how-to guides, present properties, deliver vital information about neighborhoods, and even use an AI avatar if you don’t feel comfortable appearing on screen.
11. Create Virtual Tours
Virtual tours have grown in popularity since the global pandemic in 2020 and remain popular. They allow you to present properties to potential clients from far away and increase their chances of seeing the properties in person.
You can showcase virtual tours on your website and as part of your listings or send them via email, Skype, Zoom, etc. It’s also possible to record virtual tours using a mobile phone and share them on social media.
12. Invest in Drone Footage
With drone videos and photography, you can take impressive shots of the exterior of any property, the surrounding landscape, and the entire neighborhood. You can either buy a drone or hire a drone videographer.
Drone footage and photos can build excitement and give additional information about a property. They can supplement walkthroughs and virtual tools and show how exterior features look.
13. Hire a Professional Videographer
Investing in professional videography is always an excellent place to start, even if you’re on a tight budget. One of the best marketing tips for realtors is to create and share professional videos and photos. This content builds the most engagement and makes it easier to capture valuable leads. You can use pictures and videos on your website, social media, email, paid advertisement, etc.
14. Create Video Testimonials
Videos are a powerful medium for real estate marketing, so use them as much as possible. One of the best ways to utilize videos is to create client testimonials. You can either record how clients talk about their experiences with your services or simply ask them to record a video or audio message or share text to create AI video testimonials and set your services apart from the competition.
15. Showcase the Neighborhood
One of the best real estate marketing tips we can offer is to stop tunnel-visioning about properties. When choosing a property, most buyers also consider the neighborhood and the broader area. Create neighborhood guide videos to showcase local attractions, amenities, schools, and stores so buyers can envision their lives in your listed properties.
16. Create Market Update Videos
Real estate marketing isn’t about pushing services or properties directly. It’s about educating, engaging, and providing valuable information to potential buyers. That’s why you should create videos with the latest market updates, real estate trends, local news, etc. Keep your prospects in the loop and notify them of notable market changes that may impact their decisions.
17. Use Follow-up Videos
Most realtors seal the deal after engaging prospects five to six times. Besides using follow-up emails, include videos to re-engage prospects and remind them of your next steps or special offers. You can also send follow-up videos a few weeks after your clients have moved in to advise them on the neighborhood or share helpful services.
Real Estate Digital Marketing Tips
Real estate digital marketing tips are crucial for any realtor who wants to thrive in the modern, globally connected world.
18. Utilize Social Media
Social media is one of the best marketing channels for real estate agents because it can deliver excellent results for free. Engage with prospects, clients, and experts on LinkedIn, Instagram, Facebook, X, Pinterest, and other relevant platforms.
Share content like videos, photos, articles, and local events to promote your expertise. Don’t forget to answer people’s questions and offer meaningful content.
19. Create a Modern Website
Your website is the foundation of all your real estate marketing efforts. Whether you heavily focus on social media, email, or video marketing, all prospects should ultimately land on your website.
You can include listings on the site, guides, articles, testimonials, videos, and much more. Visitors can learn about available properties, you, and your services and know what to expect if they decide to let you represent them.
20. Utilize Email
Email is one of the most effective marketing channels for real estate. It can help you shorten the sales cycle, find new leads, educate buyers, build relationships, and increase conversions. It’s a free, open communications channel you can always use to address individual clients directly. Real estate email marketing [Real Estate Email Marketing Guide] an excellent way to connect with new and maintain relationships with existing clients.
21. Utilize Marketing Analytics
You can use marketing analytics tools like Google Analytics to track the performance of different marketing campaigns. Follow crucial metrics like conversion rates, bounce rates, click-through rates, open rates, and unique website visitors.
Each marketing campaign tracks performance and adjusts different aspects to improve results. Creating a “perfect” campaign and getting the maximum return on investment is impossible.
22. List Properties on Prominent Websites
Apart from adding listings to your website, promote them on other platforms. For example, Zillow has almost 200 million monthly viewers, and you can get more exposure by sharing your listings. You can utilize various listing sites to get more prospects, start conversations, and drive traffic to your website.
23. Use Hashtags
Hashtags are an essential social media feature that lets you categorize posts into groups. Adding hashtags allows you to brand yourself even further and gain more exposure as people click them to find similar content from other users.
However, finding suitable hashtags that attract the right audience takes time. Therefore, recognize trendy real estate tags and add your unique tags to become more memorable.
24. Consider SEO
SEO is one of the oldest digital marketing techniques, but it’s still the most effective method for bringing organic traffic to your website. SEO includes adding relevant and valuable keywords to your pages to get more visibility online.
Get relevant, authoritative sites to link to your website and improve off-page SEO. Ultimately, create a responsive, fast, and secure website with valuable content to improve its search ranking.
25. Add Social Share Buttons
People shopping for a first or new home always involve their friends and family when looking at places. Adding social share buttons is crucial, allowing them to do it effortlessly.
Include social share buttons on your website, listings, and emails so leads and prospects can consult with their loved ones on specific content, which may guide them in the right direction.
26. Create an Email Newsletter
One of the essential email marketing strategies is newsletters. You can create sales funnels from advertisements or capture email addresses on your website to connect to potential customers.
Build your email list to acquire information about prospects and engage them promptly. You can cover various topics like guides, how-to articles, and videos or invite people to significant events.
Conclusion
Use these marketing tips for realtors when creating your marketing strategies. They will help you impress your potential customers, start talking with them, and showcase your expertise. Take the time to develop a full-blown marketing plan and set the goals you want to achieve.
Consistency is crucial in marketing. Keep adjusting and improving your efforts even if you don’t get excellent initial results. Your effort and investment will pay off in the long term.
