Real estate is a competitive business. If you are struggling to book new sellers and connect them to interested buyers, you know exactly what we are talking about. The answer to both hurdles is more obvious than you think: a good old real estate advertising video.
Industry experts say that 73% of sellers would choose a real estate agent with a compelling video ad over the competition. That could be you. Creating a good real estate video doesn’t have to be difficult or expensive, at least not with these real estate video marketing ideas.
In this article
The Value of Real Estate Advertising Videos
Developing a video marketing strategy from scratch might feel intimidating, but it’s worthwhile. A well-crafted video serves a twofold purpose: 1) it helps convince sellers that you are the right real estate agency for them, and 2) it helps attract more prospective buyers.
Doesn’t sound convincing enough for you? Then look at these stats:
- 85% of buyers and sellers want to work with real estate agents who use video ads.
- 86% of homebuyers rely on video when they want to research a neighborhood.
- Real estate videos drive over 400% more traffic than other types of marketing content.
- Real estate listings with videos are 53 times more likely to get better Google rankings.
Why video, of all formats? Interactive content has fantastic marketing potential. Video combines the power of the written word with the irresistible appeal of visuals. It’s a winning combination for real estate. Plus, it lets you show off a listing to a broader audience.
Types of Real Estate Advertising Videos
Video is also highly versatile: you can use it to stage a virtual house tour, schedule a Q&A session, highlight your qualities as a real estate agent, and much more. Consequently, the types of real estate advertising videos are countless. Some of the most successful types are:
Real Estate Listing Videos
Luxurious, boutique, or creative – real estate listing videos are what most people think of when first introduced to this topic. Just like virtual tours, they allow potential homebuyers to experience the property up close and learn more about it from the agent’s commentary.
Property Showcases
This type of video takes potential buyers inside the property and puts its star qualities on full display. Using HD visuals, you can leverage the form and technology to show the real estate from all angles, inside and out. It’s an ingenious way to tell a story and sell a particular lifestyle.
Neighborhood Tours
It’s not only the property that matters but the environment, as well. The neighborhood is a decisive factor for many homebuyers, so making a video about it is a savvy investment. Drone videography is very popular for this type of real estate marketing video.
Real Estate Agent Videos
Unlike real estate listing videos, which focus on a specific property, real estate agent profiles advertise the person who makes it all possible – you. These videos can help you establish yourself as an expert in the field, increasing brand awareness and building consumer trust.
Real Estate Advice
Real estate advice videos are quick and simple, which makes them ideal for social media sharing and YouTube shorts. You can make this type of video on your smartphone with your office as a backdrop or use a virtual presenter to share trade secrets, real estate tips, and expert advice.
Live Q&A Sessions
Live videos are popular because they are unedited and authentic. As a real estate agent, you can host a live Q&A session where currency and potential clients can share their dilemmas and ask for advice. Again, this is an excellent way to demonstrate your industry experience and expertise.
How to Plan Out Real Estate Advertising Videos
What goes into the process of making a real estate advertising video? Big or small, long or short, a well-executed marketing video requires thoughtful planning. The next phase is filming, which could be more or less complex. Finally, the video must be edited in post-production.
So, how do you plan a real estate advertising video? Here are some pointers:
- Defining the marketing goal – There’s no point in investing in a new marketing campaign without a clearly defined goal. What is it that you’re hoping to achieve? Do you need more leads? Are you trying to find new buyers? What about your online presence?
- Identifying target audience – Your video will send a message to viewers. Who needs to receive this message? Is this a luxury home seller or a buyer interested in flipping old houses? That will affect the visual style and language of your real estate video.
- Considering the ad budget – Professional video production is expensive. You might be able to achieve the same effect on a budget, but you will still need the right equipment and tools for recording and editing videos. You shouldn’t jeopardize quality at any cost.
- Turning the idea into writing – Now that you know why you’re making a video, who it is aimed at, and what budgetary restrictions you have, it’s time to turn your idea into a script. Break it down into scenes to give your video structure and natural flow.
Different types of real estate videos have different structures. For example, property showcases usually have three acts: the first act showcases the frontal view of the property, the second act guides viewers through each room, and the final act shows the exterior view.
Required Equipment and Software for Creating Real Estate Videos
Depending on your budget, you may decide to outsource video production to a professional agency or create, record, and edit the video yourself. The second option can save you thousands of dollars, but you must invest in the proper recording gear and video editing software.
Video Recording Equipment
In terms of the filming equipment, you will need a camera or smartphone that can shoot in HD or 4K. A drone is a welcome addition when the budget allows it. Next, you will need a microphone to plug into your smartphone or camera for simultaneous recording.
Additional gear includes lighting filters and a stabilizer. Good lighting is crucial in real estate visuals because your advertising space needs to feel warm, inviting, and livable. A camera stabilizer plays a similar role – without it, your videos will look shaky and unprofessional.
Video Editing Software
Video editing software is absolutely essential for creating high-quality marketing videos. Not only do you need it to polish mistakes caught by the camera, such as unwanted noises or awkward angles, but it is also the only way to combine multiple scenes and create visual flow.
Capable video editing tools aren’t for free because they offer advanced features and require a lot of processing power. They are also known for having a steep learning curve, so research before purchasing a subscription. One of the best video editing software is Wondershare Filmora.
Where to Share and Post Real Estate Advertising Videos
Your first real estate advertising video is finally ready to go public. Now what?
The best place to share your real estate video depends on your marketing goal and target audience. If you want to reach new sellers and buyers, you can’t skip social media. The most popular platforms for real estate customers are Facebook, Instagram, LinkedIn, and YouTube.
Surprisingly, TikTok is also growing in popularity, even though this social media app is mainly used by people younger than the average homebuyer. However, TikTok is an ideal place on the internet to reach millions of viewers without spending money on professional videos.
Even though nearly 50% of real estate agents say social media ads are the most effective advertising method, this is not the only place on the Internet to share videos. Property showcases and agent portfolios should also be posted on the agency website for easier conversions.
In addition to social media and agency websites, you can also use email. Agencies sometimes send real estate videos to clients they think might be interested in selling or buying a particular property as a way to convert an existing lead or even get in touch with a former customer.
Real Estate Video Content Ideas
Marketing can be intimidating to professionals outside of the industry, especially when it’s time to develop creative ideas. We have a few thoughts on how you can start your first campaign. These are the best video content ideas for real estate agents for you to try:
Tips for First-Time Homebuyers
Sharing advice to inexperienced homebuyers is an excellent way to simultaneously attract new leads and showcase your expertise. This type of real estate video is simple to make and costs nothing. You can record it with your smartphone and share it directly on Instagram.
Renovation Advice for Sellers
What low-cost improvements can sellers make to increase the market value of their property? This valuable advice might convince viewers to work with your agency or even start thinking about selling their house. Plus, this video shows you’re knowledgeable and ready to help.
Day in the Life of a Realtor
Real estate is stressful for both sellers and buyers. As a mediator, you must ease them into making hard decisions and help them feel safe and comfortable. What better way to show potential clients you are thoughtful and friendly than by inviting them into your life?
Real Estate Market Updates
Everyone remotely interested in real estate has the same question: what is the best time to buy or sell? If you can predict market fluctuations and trends in property prices, use a marketing video to share that with your audience. You will snatch thousands of followers.
Come to Our Open House
If you want to make your property showcase videos even more effective, add an invitation to an open house. Highlight your property’s key selling points and tell prospects where and when they can see them up close. It’s a fantastic way to end a video with a call to action.
Meet Your New Neighbors
The quality of life in the neighborhood is among the greatest concerns for homebuyers. Show them they have nothing to worry about by interviewing the people in the neighborhood. In addition to increasing interest in the property, this will demonstrate your people skills.
Neighborhood Highlights
Another way to showcase a property neighborhood is to take your viewers on a tour. For example, you can make a top list of the best local cafes, take a walk in the nearby park, or visit a neighborhood gym. These videos are very effective for targeting specific types of buyers.
Conclusion
Video marketing is an excellent way to attract new leads, find buyers, increase your online presence, and build customer trust. It’s a highly engaging and versatile marketing content, suitable for various marketing campaigns and different target audiences.
Depending on the type, a real estate advertising video can be more or less demanding to make. They usually require recording equipment and editing software, but some real estate advertising videos can also be produced with a simple AI video maker like Wondershare Filmora.
Is it possible to create a viral real estate video with minimum investments? Absolutely. Everything is possible if you have a killer idea and the right software to turn it into visuals.
