Best Real Estate Marketing Ideas for Social Media in 2024

If you want to market your real estate business on social media but don’t know how, you’ve come to the right place. Social media has always been a great marketing channel, allowing realtors to get more exposure, increase engagement, build authority, and showcase branding.

One of the best things about social media is that you don’t have to pay for ads and still get results. In other words, this marketing strategy doesn’t require investments, just time and effort. However, you must know what you’re doing, when, and why.

Today, we’ll share some of the best real estate marketing ideas for social media and help you start on the right foot.

The Importance of Social Media Marketing for Real Estate

Social media marketing strategies for real estate revolve around a few simple things. You need to connect with people who might be interested in buying or selling, engage them, and gain their trust enough so they contact you.

Those leads who contact you from ads probably already have enough trust in your business, and that’s why they’re willing to call. Even though the goal is simple, it’s not easy to get people engaged enough to take the first step.

Social media is a great place to slowly build up momentum and trust with people not interested in your services. You have all the time in the world to engage potential clients with frequent updates, content, and comments.

How to Come up With Real Estate Marketing Ideas for Social Media

Real estate marketing ideas for social media don’t come out of the blue. You must be active on social media, connect with the right people, and keep up with the latest trends. You’ll likely get something going if you carefully analyze the trends and your competitors’ actions.

To do this effectively, you have to understand your target audience. Know your potential clients’ family status, income, age, interest, and location. Know what kind of property they’re looking for, why, and in what price range. It might take some time to acquire this kind of information.

Take the time to post on social media and actively comment or respond to comments. You can learn what people are looking for and their key pain points.

Best Real Estate Marketing Ideas for Social Media

Here are some of the top real estate social media marketing ideas to help you boost results.

Focus on Your Reputation

One of the keys to successful real estate marketing on social media is to establish meaningful relationships with potential clients. The goal isn’t to create viral posts with thousands of views. You should focus on building a reputation instead of creating viral content.

Understand your client’s problems, desires, and features and provide information and expertise that can help them. Work on showcasing your expertise and authority. Talk about current trends and solutions and provide easily consumable content anyone can understand.

Promote the Place, Not the House

Future homeowners want to know all the good and bad of the area they’ll be moving in. However, most real estate agencies give general statistics and insights and don’t offer specific information about an area. Use social media to give potential clients a complete understanding of your market.

Talk about all the pros and cons of the neighborhood and use key advantages to promote any properties you might have listed in the area.

Build Your Own Voice

Many real estate agents pay ghostwriters or social media managers to write their copy. Even though this might free up your time, it also has some serious disadvantages. First, someone who doesn’t know about real estate can’t write posts that seem true.

On top of that, your potential clients can’t get a sense of who you are as a realtor. Real estate clients want to establish a personal connection with their representatives, and there are no shortcuts to building an authentic voice and brand on social media.

Adopt the Latest Technologies Making Videos and Photos for Social Media

Use all the latest digital technologies that can help you create, post, share, and analyze your social media posts. For example, you want to create quality guides or market analysis videos. In that case, you can use AI video generation tools like Wondershare Filmora to generate videos, paying for professional videographers and editors.

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On the other hand, you can use various editing tools to create amazing visuals that attract attention. You can also use multiple social media management, analytics, scheduling, and automation tools.

Work on Writing Amazing Hooks

You want people to click on your posts, and one of the best ways to do this is to write unforgettable hooks. These short phrases might not seem that important, but they can entice potential leads to click on your posts and consume your content.

The best hooks build curiosity or answer an important question bothering customers on their journey. A typical example is to write a hook that’s a short snippet of what’s answered in your post.

Communicate With Potential Clients

Many people turn to social media to get valuable answers. Sometimes, they don’t even look for answers but are glad to absorb them when they come across them. Social networks are an excellent platform for chatting and communicating with potential clients.

Be prepared to comment, reach out, answer different questions, and use the most common questions to inspire your future content. This interaction lets you start chatting with followers who can turn into customers.

Work on Your Storytelling

Writing unique hooks might convince people to stop and click on your content. However, a good story will make them want to finish reading or watching your content. That’s why you need to work on your storytelling regardless of the type of content you’re using.

Stories resonate with potential sellers and buyers. Many studies show that people are likelier to remember information delivered through a good story rather than being listed as cold facts.

Share Posts of Just Listed Properties

Many real estate agencies need to start using social media to post listings constantly and repost old listings. Your social media should be used to facilitate interactions, and that’s your primary goal. However, this doesn’t mean you shouldn’t share listings as well.

However, those posts should only be around 10% of your content, and make sure that you share listings that are connected to some guides or insights you’ve shared. Use them as a selling point to showcase your authority and knowledge.

Showcase Property Highlights

It’s important to emphasize the most important features of real estate. For example, if you share a listing in your post, the caption and the image should focus on its highlights.

On the other hand, you can also share photos of the neighborhood showcasing the benefits of living there. The main highlights can be a hook to engage people and make them want to stop and click on your post.

Create Virtual Tours

Everyone’s time is precious, especially your clients’ time. They want to learn and understand as much as possible within a short period. Investing in virtual tours is one of the best ways to save time while sharing amazingly engaging content.

Luckily, it’s easy to create virtual tours today as there are various tools you can use to do this yourself. Virtual tours allow customers to check a property before visiting, which can benefit people from far away.

Add Client Testimonials

Client testimonials can be a very powerful social proof that shows potential clients can put their trust in you and count on your expertise. If you have a base of happy customers, ask them for testimonials and share their experiences on social media.

That allows you to demonstrate your competence and commitment while showing how you helped others find the right purchase or sell their property to suited buyers.

Share Your Personal Achievements

Celebrating personal achievements and milestones is essential for any realtor. For example, you can celebrate your anniversary in the business, mark when you’ve sold 100 properties, or thank your customers when you’ve achieved a specific number of loyal clients.

Sharing achievements allows you to humanize your brand while helping others understand that you are capable at your job and can deliver on your promises.

Add Memes About Real Estate

Social media isn’t just about being serious and trying to offer insightful knowledge. Since the goal is to engage your followers, you can also use fun content like memes to spark engagement. Luckily, you can use thousands of real estate memes or even create your own memes that make others laugh and help memorize your brand.

Create Social Media Polls/Quizzes

Polls/quizzes are interactive content you can use on social media for anything, including real estate marketing. They are really engaging and give people on social media a good reason to procrastinate.

Quizzes not only let potential clients have fun, but they are also a good source of information to learn about your target audience. Furthermore, various quiz tools allow you to gather important information, such as emails, to build your email list.

Organize Giveaways on Social Media

Creating period giveaways to help stand out is generally a good idea. You can create monthly giveaways to build engagement and give something nice to prospective customers. The gifts, like tickets, shirts, gift cards, discounts, etc., can be small. Consider partnering up with other local businesses to advertise together on social media.

Answer Common Questions

Use social media to answer all common questions that might bother your target audience. First, answer as quickly as possible whenever someone asks something on your page or in your post. On the other hand, consider hosting a webinar on social media where you can include a Q&A at the end of the session so that followers can ask you questions directly.

Support Charitable Causes on Social Media

Showcase your charitable nature on social media by highlighting important issues and causes in your local neighborhood. On the other hand, you can also create charity events or add donation buttons to your posts. Show that you care about the markets you represent and want to give back to those in need.

Use Infographics

Infographics are highly engaging visual content that lets you quickly present useful information in a single image. On top of that, they’re really easy to understand and can send out a strong message. You can use them to spark conversations and direct traffic to your website. You can use various infographic creators, but use real numbers to draw important conclusions.

Offer Market Updates

Potential buyers or sellers want to stay updated on the latest real estate trends. You can share sales data, price facts, crime rates, etc.

Research local data and put it into easily consumable content like infographics, graphs, or cheats to explain all the crucial factors and implications. You aim to educate and engage potential buyers while building your authority on a specific market.

Keep up With Real Estate Trends

Keeping up with trends and sharing them on social media lets you showcase knowledge and engage potential buyers/sellers. Create and share content that resonates with all potential clients and outlines the current trends in the target market. Not only can you inform them about the latest trends, but you can also offer analysis to build your credibility.

Create and Share Content Regularly

Social media is a fast-paced and dynamic environment where relevance means consistency. If you post twice a month, your target audience will quickly forget about you on the search engine.

Many social platforms grant limited visibility to pages and accounts with limited interactions and inactivity. You should take your social media campaigns seriously and post regularly.

Offer Neighborhood Advice

Many realtors need to focus more on properties and their amenities. However, when people buy homes, they also want to get to know the neighborhood and imagine what it would be like to live there. That’s why you should use social media to talk about the best highlights, features, and amenities of the neighborhood, apart from talking about the property itself.

Promote Local Events and Businesses

As a realtor looking to become the local authority and expert, one of the ways to build your reputation is to promote local events and businesses. Include them in your posts and support them in any way possible. Consider talking with other business owners to give further useful information to your target audience.

Create a Social Media Calendar

Create a content calendar to ensure you’re taking your social media efforts seriously. Spread out content in a consistent way to ensure that you’re regularly posting and getting engagement.

You can divide the type of content you post by day and outline the specific time you plan on posting. With a content calendar, you won’t miss any posts and ensure your momentum doesn’t go away.

Conclusion

Social media will always be a meaningful marketing challenge for realtors to spark engagement and get people talking about your brand. Use these real estate marketing ideas for social media we’ve shared, and we guarantee you’ll see results.

The key is to be consistent and active regardless of the difficulty. When you grow a strong community of followers, you can fuel your email list and get valuable leads.