10 Best Real Estate Marketing Tools You Need in 2024

Do you want to generate quality results from your marketing efforts? Are you looking for the best real estate marketing tools to stand out in the saturated housing market? Well, we’ve got you!

97% of home buyers search the internet for a new home. Hence, utilizing marketing tools is essential for realtors and brokers. But you probably don’t have enough time to find dedicated tools for every marketing need.

No worries, though!

We’ve gathered a list of the ten best tools for realtors. Whether you need to supercharge your content creation, generate quality leads, or manage customer relations, these tools can upscale your marketing efforts!

Ready for it? Let’s go!

Part 1. What are the Benefits of Digital Marketing in Real Estate?

Digital methods have dramatically transformed real estate marketing. Their benefits are indispensable. Let’s break them down:

• Increased Visibility: Real estate marketing tools can help optimize your content for search engines. This means you can increase traffic to your website and generate more leads!
• Accessible Reach: You can reach a wider audience using online advertisements and digital content.
• Better Customer Relations: Digital marketing lets you nurture relationships with past customers and prospective buyers
• Cost Effectiveness: Modern marketing tactics have greatly reduced the cost of traveling to places to see a home. You only need the right marketing tools to supercharge your marketing game.
• Personalized Marketing: Real estate agent marketing tools provide valuable insights to generate personalized marketing content and increase engagement.

Let’s consider these advantages and move ahead in the quest for the best house marketing tools!

Part 2. 10 Best Real Estate Marketing Tools in 2024

Here are the top real estate marketing tools to boost all aspects of your marketing campaign!

1.Wondershare Filmora - Best Real Estate Marketing Video Editor

Wondershare Filmora is a popular video editing suite among content creators. It is packed with powerful features, including AI integration, to help you create and edit real estate marketing videos.

You can showcase your properties in the best light with professional-grade video editing that is super easy to handle. Filmora also offers various real estate video templates to kickstart your content creation for marketing purposes.

Key Features

Here are the standout features of Wondershare Filmora.

• High-quality templates: A rich library of pre-designed video templates. You can customize them to your marketing needs.
• Advanced editing tools: Professional grade editing features such as keyframing, green screen, split screen, and more!
• Extensive assets Library: You can select from a huge collection of stock footage and music to enhance your videos.
• Filmora AI assistant: Various AI-driven video editing features, such as creating video and audio from text, generating text from audio, and more.
• Free video effects: Over 900 free video effects, transitions, filters, texts, and motion elements to upscale your marketing videos.
• Wide platform support: You can use Filmora online and on Windows, Mac, iOS, iPadOS, and Android.

Pricing

• Free
• Cross-Platform Monthly Plan: $9.99 /mo
• Cross-Platform Annual Plan: $29.99 /yr
• Perpetual Plan: $49.99/lifetime (Windows only)

How does Filmora work for your real estate marketing?

82% of people feel convinced to buy a product or service after watching a video. Hence, video content is essential to boosting your marketing campaign immensely. Here’s how Fimora can help with that!

• Showcase properties: Filmora offers customizable templates specifically designed for real estate videos. Using these templates, you can create catchy showcasing videos for properties.
• Social media content creation: You can create marketing videos for social sites. It lets you reach a broader audience from all over the world.
• Create promotional videos: Filmora lets you enhance your brand’s promotional videos with various intuitive editing tools. It lets you attract more prospects to your listings.

Ready to try Wondershare Filmora to supercharge your digital marketing? Let’s see how to use this real estate agent marketing tool!

Steps to Create a Real Estate Marketing Video with Filmora

Download and install Filmora 13 on your Windows PC or Mac. Then, use the steps below to create compelling property videos!

Step 1. Open Wondershare Filmora on your PC and click “New Project” from the main screen. This will take you to the operating interface of Filmora.

Step 2. Select “Templates” from the top menu. Then, expand the “Templates” category from the left panel and select “Real Estate” from the list.

Step 3. Download the template you like and drag and drop it into your editing timeline. Click the “Click to replace material” option to customize the template.

Step 4. Click the “+” button near the top left to add your files. Once your files are imported, drag and drop them over the media clip you want to replace. Then click “Expand Template.”

Step 6. Now you can further customize the template. Select the text track to replace the sample text with your own information. Click on the text fields in the right panel to add new details.

Step 7. Once everything is all set, click “Export” near the top right to save your edited video to your device.

Now, let’s see what the customers are saying about Filmora!

Customer Testimonial

“Wondershare Filmora is a quality video editing software. We’ve used Filmora AI to generate videos that have been uploaded to Facebook and YouTube without any copyright infringement. Affordable. Good for content creators, marketers, and business promotion.” - Samuel I.

2.Matterport - Best Virtual Tour Platform

Virtual tours can provide buyers with a walk-in experience without traveling to a specific home. Matterport makes it easier! It offers an easy solution to create an immersive 3D property tour from property scans. Its ability to provide detailed layouts, measurements, informative tags, and analytics makes it valuable. It’s an all-in-one solution to explore a property online!

Key Features

Here are some standout features of this real estate marketing tool.

• Create immersive 3D walkthroughs for clients to explore a property online.
• Provides detailed three-dimensional floor plans to showcase the property layout.
• You can add tags to highlight the best features of the property.
• Allows you to take measurements of the space within the virtual tour.
• It lets you share the tours through links and social media and embed them on your website.
• You can integrate it with major real estate platforms for more visibility.

Pricing

Matterport offers the following price plans.

Free

Monthly

• Starter: $11.9.mo
• Professional: $6.mo
• Business: $32.mo

Annual

• Starter: 9.99 /mo (billed annually based on active spaces)
• Professional: $ 55 /mo (billed annually based on active spaces)
• Business: $269 /mo (billed annually based on active spaces)

Enterprise

• Available on request.

How does Matterport work for your real estate marketing

Matterport is one of the best realtor marketing tools. Let’s see how real estate agents can use it for digital marketing.

• Virtual Tours: You can provide a walk-in experience to clients who cannot visit the property in person.
• Guided showings: Matterport lets you add tags highlighting the property’s best features. This provides a similar experience as a guided open house tour.
• Add 3D models to social media: Matterport stores the 3D models in the cloud. This lets you share your models to social media platforms via a link.

Customer Testimonial

“Matterport is incredible for creating impressive virtual tours that look incredibly professional... fast Matterport software and support is second to none and I’m seriously impressed with the availability to share completed products with clients.” - Lliam G. from G2

3.SEMRush - Best SEO Tool

If you want to boost your digital marketing efforts through content production, tools like SEMRush are hard to miss. SEMRush lets you optimize your content for search engines and increase your SERP rankings. You can research keywords, analyze competitors, track rankings, and improve your website’s performance!

Key Features

Here are some stand-out features of SEMRush.

• You can do keyword research to create SEO-based content.
• In-depth competitor analysis to find ways to beat the competition.
• Local SEO to optimize your content for local searches and get leads in your area.
• Content marketing tools to create a data-driven content strategy.
• Improve your website’s rankings with on-page SEO, link building, etc.

Pricing

SEMRush has the following price plans.

Monthly

• Pro: $129.95/mo
• Guru: $249.95/mo
• Business: Available on request.

Annual

• Pro: $108.33/mo (billed annually)
• Guru: $208/mo (billed annually)
• Business: Available on request.

How does SEMRush work for your real estate marketing

Let’s see how SEMRush can help boost your real estate marketing strategy.

• Optimize your website: Real estate websites are pretty content-heavy. SEMRush’s Site Audit Tool can help you address technical issues with your site and improve its performance.
• Target the local keywords: Using keyword research, you can find the local searches to rank for. Use the Keyword Magic Tool to find the relevant keywords and search volume.
• Analyze Backlinks: SEMRush also helps you analyze your competitors’ keywords and backlinks to improve your site’s traffic.

Now let’s see what the customers say about this best marketing tool for real estate agents!

Customer Testimonial

“Semrush enables me to take care of our websites and listings in different countries from one location. The dashboard gives me key data immediately after logging in. The local listing management system is an easy way to keep everything updated from one location.” -Christian B. from G2

4.Wix - Best Website Builder

Need to create a strong online presence to generate more leads? Start by creating your real estate website. And Wix can help with that! It dramatically simplifies creating a website from scratch without any technical knowledge.

The cool thing about using Wix to create a website is how effortless it makes the process. It provides various customizable website templates to get you started.

Key Features

Here are the key features Wix has to offer.

• Over 900 website templates, of which various are specifically designed for real estate.
• Built-in SEO tools to increase your website’s Google rankings.
• Optimize your website for mobile phones to make it accessible on any device.
• Create and manage a blog to share market updates and property listings.

Pricing

Wix offers various monthly price plans as follows.

• Business Elite: $159/mo
• Business: $36/mo
• Core: $29/mo
• Light: $17/mo

Now let’s see how Wix can help in real estate marketing.

How does Wix work for your real estate marketing

Wix is one of the best tools for realtors to build their websites. Here is how it can help in your marketing strategy:

• Create a website from templates: It offers various real estate website templates. You can customize them to create your own website.
• Optimize the website with SEO tools: Wix offers various built-in features to optimize your website and blog for Google rankings. This customization can help you drive organic traffic to your listings.
• Mobile-friendly web design: Wix also optimizes your website for mobile traffic. And since 76% of homebuyers use a mobile to search for houses, this can be an excellent way to market your business.

Customer Testimonial

“Ease of use and cost are some of my main priorities at the moment. I have had to use their support as well and it has been very responsive. My website is clean looking and easy to navigate. It has a lot of integrations, I can link it with my outfy, for automated social media posts and they let you use email function in the plan.” -Olivia L. from g2

5.Pipedrive - Best CRM for Real Estate

Pipedrive is the ultimate CRM tool for real estate agents looking to manage their leads efficiently. It offers various features to streamline your customer relations. You can track your interactions, get data-driven insights, and integrate multiple apps for smoother workflows.

Let’s see what features Pipedrive brings to the table.

Key Features

• It shows your sales process in customizable pipeline stages.
• You can automate repetitive tasks like follow-up emails and updating deal stages.
• It tracks all interactions with a sales contact to maintain a complete communication history.
• It provides real-time reports on sales performance, lead sources, and conversion rates.
• Built-in AI assistant provides suggestions to improve your sales process.

Pricing

Pipedrive has the following monthly and annual plans.

Monthly

• Essential: $14/per seat per month
• Advanced: $29/per seat per month
• Professional: $59/per seat per month
• Power: $69/per seat per month
• Enterprise: Monthly: $99/per seat per month

Annual

• Essential: $12/per seat per month
• Advanced: $24/ per seat per month.
• Professional: $49/ per seat per month.
• Power: $59/ per seat per month.
• Enterprise: $79/per seat per month.

How does Pipedrive work for your real estate marketing

Pipedrive provides a one-stop solution for real estate agents to keep track of the sales process. Here is how it works for real estate marketing.

• Get a detailed sales pipeline: It provides a detailed pipeline of the different stages of sales. These include qualified leads, contacts made, proposals given, and negotiations started.
• Built-in communication tools: You can talk directly to your leads and prospects from the CRM.
• Make data-driven decisions: It provides real-time analytics to show how your sales are doing. You can make smart decisions to improve the results based on this data.

Now, let’s see what the customers have to say about it.

Customer Testimonial

“I have all my leads, clients, and prospects in one place. I can communicate with my leads and prospects directly from my CRM. It is very compatible with many other softwares for integration as well. Just started using automation on it, and seriously didn’t know what I was missing.” -Neil T. from G2

6.Loomly - Best Social Media Tool

Loomly is one of the best marketing tools for real estate agents. It is your personal social media manager that lets you create and schedule social media content so you can focus on sealing the deals. You can also collaborate and communicate with your teams, get approvals, and gain tips to optimize your posts for specific social media platforms.

Key Features

Here are some stand-out features Loomly has to offer.

• Schedule posts for social media platforms within minutes.
• Gain post-optimization tips for specific social channels.
• Collaborate and set custom approvals for each scheduled post.
• Hashtag manager and post templates facilitate fast content creation.
• Monitor your social media campaign performance with in-depth analytics.

Pricing

Loomly offers the following price plans.

Free trial

Monthly

• Base: $42/mo
• Standard: $80/mo
• Advanced: $175/mo
• Premium: $369/mo

Yearly

• Base: $32/mo
• Standard: $60/mo
• Advanced: $131/mo
• Premium: $277/mo

Enterprise: Available on request.

How does Loomly work for your real estate marketing

As a realtor, managing social media channels, creating listings, connecting with clients, and staging properties can be complex. That’s where Loomly comes in!

Here is how it can help with your real estate marketing.

• Outsource social media marketing: You can automate your social media marketing by scheduling posts and creating a content calendar.
• Optimize your posts: Loomly provides tips to create impactful posts according to the unique audience of each social media site.
• Gain performance metrics: Loomly provides in-depth analytics of your social media posts. You can enhance your marketing based on the metrics.

Customer Testimonial

“A lot of great features! Love that I can separate accounts in different calendars and how easy it is to schedule posts on different platforms on their own individual day/time and even clone to other calendars. Also really enjoy that I can internally title and categorize each post!” -Brie B. from G2

7.Mailchimp - Best for Email Marketing

Email marketing reigns supreme over social media marketing in terms of a personalized and targeted marketing approach. Mailchimp specializes in just that! It helps you plan your email marketing campaign around your client’s interests to generate quality leads. Furthermore, it provides detailed analytics to track the performance of your email campaign.

Let’s look at some key features Mailchimp has to offer.

Key Features

• Create outlines or write entire email drafts with an AI assistant.
• Set up automation to send emails based on your client’s behavior.
• Segment your email list based on the likelihood of buying or viewing a property.
• Provides in-depth metrics about the performance of your email marketing.
• You can integrate Mailchimp with your CRM to handle your contacts smoothly.

Pricing

MailChimp’s pricing depends on the number of contacts you want to reach. Here are some pricing tiers for different ranges of contacts.

• Free: $0
• Standard: $10/mo for 12 months (starting 500 contacts)
• Premium: $175/mo for 12 months (starting 10000 contacts)

How does Mailchimp work for your real estate marketing

Mailchimp offers a full suite of tools for real estate agents to create, send, and analyze email campaigns. Here’s how you can use it for real estate marketing.

• Engage leads: You can send automated emails with updates and property listings to keep the prospects engaged.
• Retain clients: Stay connected with your clients with personalized content and newsletters.

Customer Testimonial

“I have been using Mailchimp for years and it has just gotten better and better with new features to the mobile app and better integration its really simple to send out a campaign to all your contacts fast and easy with a saved template.” -Timothy B. from G2

8.Real Geeks - Best for Lead Generation

Real Geeks is your one-stop solution for capturing and managing leads. You can get quality leads and add them to your CRM to keep them engaged. This is made possible by its website-building capabilities. Once you create your real estate website using Real Geeks, it automatically tracks the traffic on your website and feeds the information to your CRM.

Let’s see what features it has to offer.

Key Features

• Create IDX-enabled websites to capture and generate leads.
• Sends the lead’s information directly to your CRM for smoother follow-ups.
• Provides its own CRM to nurture leads and interact with them.
• You can send messages and emails directly from the CRM platform.

Pricing

Real Geeks offers tailored pricing plans for real estate businesses. These include the following.

Annual Plan

• Establish: $29.mo
• Grow: $59.mo
• Expand: $99.mo
• Conquer: $159.mo

6-month Plan

• Establish: $49.mo
• Grow: $79.mo
• Expand: $129.mo
• Conquer: $189.mo

How does Real Geeks work for your real estate marketing

Real Geeks provides an all-in-one solution for your real estate marketing campaigns. It lets you create landing pages for visitors to help you gather and send their information to your CRM. Then, you can interact with these leads and keep them engaged with follow-up texts or emails.

Customer Testimonial

“Real Geeks was just what I needed to create an incredible website. I am not tech savvy but they are always quick to answer any questions and I am loving going through the library of training videos at my convenience to learn more. I highly recommend Real Geeks to give your business a boost.” - Melanie S. from G2

9.Canva - Best for Graphic Designing

Canva is an all-in-one platform to create scroll-stopping designs for flyers, social media posts, business cards, and more. It offers various templates for real estate to kickstart your design process. Canva is easy to use and suitable for busy realtors looking for an accessible graphic design platform.

Let’s see what key features Canva offers.

Key Features

• It provides a full suite of graphic designing tools on one platform.
• It offers a rich library of free and paid templates for real estate and other industries.
• You can edit your property images to showcase the space in the perfect light.
• You can collaborate with your team to work on specific designs.

Pricing

Free

Annual

• Canva Pro: $55/yr
• Canva Teams: $50/yr per user

Monthly

• Pro: $6.50
• Teams: $5/mo per user.

How does Canva work for your real estate marketing

Here’s how Canva works to facilitate your real estate marketing.

• Direct mail campaign: You can create flyers, postcards, and more print designs for your next direct mail marketing campaign.
• Social media marketing: Canva lets you create captivating property listings for social media. It can help you boost your social media marketing.
• Consistent branding: You can select preset templates and add your brand colors to ensure consistency in your marketing material.

Customer Testimonial

“Simple but complete, functional, practical, self-intuitive, works on cell phones and tablets in a practical and quick way, access via the web version (for when I’m not at home), very complete library of items, examples, images and references.” -Albert C. from G2

10.EZ Texting - Best for SMS Marketing

Text messages are one of the most reliable ways to upscale your real estate marketing. This is because texts are easier to read than emails or voicemails. EZ Texting is one such tool that specializes in SMS marketing and offers various features. With its powerful AI assistant, you can optimize your texts, so they resonate with prospective clients.

Key Features

Here are some stand-out features of EZ Texting.

• It provides versatile text messaging tools like group and 2-way texting.
• Add free photos from Shutterstock to attach with your text message.
• You can integrate pictures, GIFs, and short videos to enhance engagement.
• It offers comprehensive analysis and reporting to see how your marketing efforts are doing.

Pricing

EZ Texting offers the following price plans.

Annual

• Launch: $20/mo (up to 500 contacts)
• Boost: $60/mo (500-2000 contacts)
• Scale: $100/mo (2K to 50K)
• Enterprise: $3000/mo (50,000+ contacts)

Monthly

• Launch: $25/mo (up to 500 contacts)
• Boost: $75/mo (500-2000 contacts)
• Scale: $125/mo (2K to 50K)
• Enterprise: $3000/mo (50,000+ contacts)

How does EZ Texting work for your real estate marketing

EZ texting lets you send personalized text messages to boost your real estate marketing. You can write these text messages with the help of its powerful AI tool. It helps you optimize your texts to resonate with your leads and drive them into action.

Customer Testimonial

“I started using EZ Texting on behalf of a client over a year ago. I send out a weekly campaign on their behalf. EZ Texting lives up to its name! The software is easy to use and reasonably priced. Text campaigns through EZ Texting have proven to be a great addition to our marketing tool box!” -Kirsten L. from G2

That’s all about the best real estate marketing tools! Now let’s see how to select the right tool for your marketing needs.

Part 3. How to Choose the Right Tool for the Real Estate Marketing?

How do you select the right real estate marketing tool for your business? Here are some key factors to look for when making a decision.

• Ease of use: It should be easy to handle and provide automated workflows.
• Key features: Look for features you need, such as type of marketing, AI integration, etc.
• Cost-effectiveness: Compare price plans of similar tools to find a budget-friendly solution.
• Customer support: Look for active support that can help you troubleshoot issues reliably.
• Integration options: Search for the ability to integrate third-party tools for smoother workflows.

Conclusion

And that’s a wrap-up for our list of the best real estate marketing tools! We have provided ten excellent options to choose from. Whether you are looking for CRM, email, and text marketing tools or creating captivating content for social media, we’ve covered it all.

All offer great solutions. However, with people investing more in watching marketing videos, tools like Wondershare Filmora can be a game changer! But, whichever tool you use, let it take your marketing campaigns to new heights.