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A killer demo video can turn curious viewers into loyal customers faster than any sales pitch ever could. It's the secret weapon for businesses, startups, and creators looking to showcase their products in a way that's engaging, easy to understand, and impossible to ignore.
Thanks to modern product demo video makers, you don't need a Hollywood budget or fancy equipment to create something impressive. But if you're a true beginner, the process might feel overwhelming, leaving you with a ton of questions.
That's why this guide is here. We'll walk you through a simple step-by-step process to make a demo video that actually converts. By the time you're done, you'll be ready to create a demo video that not only looks great but also gets results.
In this article
Part 1. Types of Product Demo Videos You Can Create
Before jumping into how to make a demo video, it's important to understand the different types of demo videos out there. Not all demo videos serve the same purpose, and picking the right one can make a huge difference in how your audience connects with your product.
So, let's take a closer look at the different types of product demo videos you can create:
- Explainer Demos: These are all about breaking down how your product solves a problem in a simple, easy-to-digest way. This demo video's purpose is to help people understand why they need your product without overwhelming them with too much info.
- Live or Screen-Recorded Demos: If you're showcasing an app, software, or digital tool, this type of demo video is a must. It provides a step-by-step walkthrough, so viewers can see exactly how everything works in real time.
- Feature-Focused Demos: Instead of showing the whole product, these demo videos highlight specific features that make it stand out. They're short, to the point, and great for marketing, social media, or product launches.
- Side-by-Side Comparison Demos: People love to compare products before buying. This type of demo video shows how your product stacks up against competitors, making it clear why yours is the better choice.
- Behind-the-Scenes Demos: Give your audience a sneak peek at how your product is made or what goes on behind the scenes. This adds a personal touch, builds trust, and helps people feel more connected to your brand.
Part 2. Step-by-Step Guide to Creating a Demo Video That Actually Converts
Once you've decided on the type of demo video you want to create, it's time to turn your idea into reality. Thankfully, you don't need a big budget or expert editing skills to make it happen.
What you do need is a reliable software demo video maker that's affordable and easy to use, so you can skip the frustration of learning complicated software and focus on creating a video that truly stands out. Out of all the options out there, one tool stands out as the best product demo video maker: Wondershare Filmora.
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Here's why Filmora is a top choice for product demo videos:
- Various Demo Video Templates: Filmora offers a variety of demo video templates for different products, including tech, makeup, and more. Just choose a template, customize it, and start creating.
- Advanced AI Features for Easy Editing: Filmora includes AI-powered tools that make video creation even easier like AI Copywriting to write engaging scripts and Text-to-Speech tool to generate AI voiceovers and automatically add subtitles.
- Branding Options: Easily add a logo and watermark to make the demo video look professional and strengthen brand identity.
- Screen Recording for Software Demos: Filmora's screen recording feature allows high-quality screen captures, making it perfect for software tutorials and walkthroughs.
- Creative Effects and Stock Footage: Filmora provides a rich media library filled with filters, stickers, effects, and stock footage making it easy to enhance videos and create engaging content.
- Easy Sharing to Social Media: Your demo videos can be shared directly to YouTube, Instagram, and TikTok from Filmora, making it simple to publish content without extra steps.
Not to mention, Filmora is still affordable even with all these amazing benefits. It offers flexible pricing plans and even a free version, so you can test it out before deciding to buy or subscribe.
Now that you've got the perfect product demo video maker, it's time to learn how to make a demo video. Filmora makes the process easy, so all you have to do is follow these few easy steps:
01of 07Plan Your Video (Don't Skip This!)
A great script makes your demo video clear, concise, and engaging. To make the process easier, you can use Filmora's AI Copywriting tool to create a compelling script in seconds. Once you've downloaded and installed the latest version of Filmora on your device, open the program and go to the "Toolbox" section on the left panel. Then, click on "AI Copywriting", and a new window will pop up.
Choose "Video Oral Script" as the content type, then enter your description in the "Video Topic" box. Select your preferred language, then click "Generate", and the AI will create your script for you.
The generated script will appear on the right side of the screen. As you can see, Filmora's AI creates unique and reliable scripts. If you prefer to make a demo video manually, just follow the script and start creating.
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02of 07Use Video Templates
If you want to make a demo video quickly, Filmora has ready-made templates that make editing easy. To use them, open Filmora, click "New Project", and you'll be taken to the main editing timeline to start creating.
Next, go to the "Templates" section, choose “Advertising” category, and browse the available options. If you're making a demo video for an electric car brand, pick a template that matches your style and drag it to the editing timeline.
Click on the "6 items to be replaced" note in the timeline. Select each placeholder and upload your product clips to replace them with your own footage.
Now, go to the property panel on the right and click "Text" to customize it. Add key details about your product, like its standout features. When you're done, click "Expand" on the timeline to preview your video.
03of 07Add Voiceovers
A natural and friendly voiceover makes your demo video more engaging. If you don't want to record your own voice, Filmora's Text-to-Speech feature can do it for you. Just go to the "Audio" tab, select "Text to Speech", and click "Start" to begin.
Enter your text into the description box, and Filmora will automatically split it into sections for a smoother narration. You can also use AI Copywriting to help with this. Just open the tab, select "Product Coverage" as the topic type, type your prompt, and click "Generate".
Now that your demo text is ready, choose the audio language and pick from different AI voice options, like male, female, or regional accents, to fit your video's tone. Scroll down to adjust the speed and pitch using the sliders. When you're happy with the settings, click "Generate" to create the audio.
Once the audio is generated, it will automatically appear on the timeline along with the subtitles. You can adjust the narration volume or customize the subtitle appearance in the property panel on the right.
04of 07Enhance with Background Music
If the template doesn't include music or you want to change the track, use Filmora's music library or the AI Music Generator. Go to the "Audio" tab and choose a royalty-free track that fits your video. After adding it, use the property panel on the right to adjust the volume and other settings until it sounds perfect.
05of 07Insert Your Brand
Next, add your logo at the beginning of the video to strengthen your branding. If you don't have a logo yet, you can create one using Filmora's Logo Reveal feature. Just go to the "Media" tab, open the "Influence Kit", and select "Logo Reveal" to get started.
In the next window, select an effect that fits your animated logo. Then, click "Start Creating" to continue.
Enter your brand name and adjust the font, size, and color to match your style. If you have a logo, you can upload it instead. When everything looks good, click "Finish", and it will be added to your timeline.
06of 07Polish Your Video with Editing & Effects
Now, polish your video by adding stickers, filters, and effects to make it look smooth and professional. Use as many as you like, but make sure they enhance your demo video and keep it visually appealing.
07of 07Export & Share Your Demo Video!
When you're finished editing, click "Export" in the top-right corner. To save the video on your device, select "Local", or upload it directly to social media using the "Social Media" option. Before exporting, make sure to update the title, description, format, and resolution so everything looks perfect!
Part 3. Tips to Promote Your Demo Videos
As you can see, making demo videos with Filmora is easy, effective, and can be fun, so you can create as many as you need. But a great demo video won't do much if no one sees it. That's why promotion is just as important as creation.
With the right strategies, you can reach the right audience, boost engagement, and make sure your demo video does its job. Here are some simple ways to get it noticed:
- Post on Your Website & Landing Pages: Put your demo video where potential customers are already looking. Adding it to your homepage, product pages, or landing pages grabs attention and helps drive sales.
- Turn It into a Blog Post: Write a blog post explaining your product and embed your demo video. This boosts your SEO, helping more people find it organically through search engines.
- Upload to More Video Platforms: In addition to the export options available in Filmora, try posting your demo video on other platforms like Wistia and Dailymotion. This helps more people discover your video.
- Team Up with Influencers & Industry Experts: Get influencers or industry experts to react to, review, or share your demo video. This builds trust and expands your reach to a wider audience.
- Use It in Sales Pitches & Presentations: A well-made demo video can do a lot of the selling for you. Embed it in sales decks, proposals, and investor presentations to make your pitch more engaging and effective.
Conclusion
Demo videos are one of the best ways to showcase your product and grab attention. So, this guide highlights how to make a demo video, covering different types of demo videos and expert tips to help you get yours seen. And when it comes to creating a killer demo video, you'll need a top-notch product demo video maker.
Wondershare Filmora makes it easy with features like AI Copywriting to help craft compelling scripts and Text-to-Speech for effortless voiceovers. You can even add your logo in just a few clicks to strengthen your branding. With everything you need in one place, making a high-quality product demo video has never been this simple.
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