You're confident your product can change your customers' lives and skyrocket your business. But what do they think? Telling them about your solution is one thing, but showing them its impact is a whole different ball game.
Suppose you create a product demo video, and watch it rack up 200 hours of watch time and 10,000 impressions. Even better, 3 out of 5 viewers convert to sign-ups. It's a marketer's dream come true.
But how do you achieve these incredible results? The answer is product demo videos. They help you to present your product benefits and features to your audience. No wonder video is the king of content for selling products!
Not every company or business can pay a production house to create videos. You can create high-quality demo videos in-house with a good product demo video maker even if you’ve limited creative and technical skills.
This article will discuss the top 5 video demo makers and how to create an app demo video that converts.
In this article
Part 1. Benefits of Using Product Demo Video Maker
In today's competitive market, it's important to capture attention and convert viewers by showcasing your product. Product demo videos have a range of benefits:
1. Increased Sales & Conversions:
Instead of simply describing your product's features, a demo lets viewers see it in action. They get to know its value and how it can benefit them, leading to more informed purchase decisions and higher sales.
2. Save Time & Resources:
Product demo video makers simplify the process of creating professional-looking demos. With intuitive interfaces and pre-built templates, you can create high-quality content even if you don’t have video editing skills. By using a demo video maker, you can free up your time and resources to focus on your business.
3. Improved Brand Recognition & Trust:
Studies show that 63% of consumers remember brands they've seen in videos, helping them stand out. A well-created demo video leaves a lasting impression on viewers. As viewers share and discuss your video, your brand reaches a wider audience, leading to more customers.
4. Accessibility & Ease of Use:
Demo video makers are designed for users of all skill levels. You don't need to be a video editing expert to create engaging demos. Many demo makers offer a range of customization options, so you can create product demo videos according to your specific brand and product.
Part 2. Top 6 Product Demo Video Makers to Choose From
Want to know how to make an app demo video? There are a number of software and apps to create demo videos but here I'll discuss the best ones. Let’s begin!
1. Wondershare Filmora:
Making product videos to show off your amazing stuff? Try Wondershare Filmora! This is the best video editor that lets you create professional-looking product demos. Filmora goes beyond basic editing, offering advanced features designed to showcase your products in the best light. It has great results, and is the best choice for anyone who wants to create product demo videos that sell!
Benefits:
- Filmora also has pre-made templates designed for different product categories
- With hundreds of built-in effects, filters, transitions, and overlays, you can add visual interest and keep your viewers engaged.
- Enhance video colors, add text or image overlays, and utilize royalty-free music and sound effects to create a perfect soundtrack.
- Filmora offers powerful tools like noise reduction, video stabilization, green screen keying, and split-screen editing to bring your creative vision to life.
- Share your videos on YouTube, and other social platforms in just one click
Pricing:
- The free version has limited credits and features with a watermark
- It offers a 7-day free trial
- Different paid plans are available for individuals, businesses, teams, education, etc. It offers various bundles and discounts as well.
2. All-in-One Product Demo Video Maker: Wondershare Virbo
Wondershare Virbo is an all-in-one AI-powered video editing tool that helps you create product demo videos in just a few clicks. Its user-friendly interface and customizable options make it accessible to everyone_ no matter what his skill levels are. It offers many features and functionalities and is the best option for businesses seeking an all-in-one solution for creating high-quality product demos.
Benefits
- Choose from 200+ life-like avatars to make your videos more engaging
- Save time and effort by letting Virbo's AI write compelling scripts for your demos based on your input.
- Choose from 200+ pre-built templates to jumpstart your product demo video production process with a professional look.
- Add voiceovers in over 300 voices from 90 countries, making your content accessible to a global audience.
- Translate your demos into over 40+ languages with ease, reaching a wider audience and removing language barriers.
- Edit your demos directly within the platform, adding text, animations, transitions, and more.
- Share your finished product demos on various platforms
Pricing:
- Free plan with limited features
- Monthly Plans: Starting from $19.99/month with advanced options.
- Annual Plans: Get significant discounts on annual subscriptions
3. Loom
Loom is a great product demo video maker that makes it easy to create good quality demo videos. The amazing thing about this software is_ it allows you to show your product and capture the attention of customers.
Benefits
- Capture your screen and webcam simultaneously with just a click. No need for complex setups or editing software.
- Share your videos anywhere, anytime, with anyone. Post them directly on your website, send them via email, or share them on social media.
- Creates targeted demos for individual webpages, offering a more personalized experience for each visitor.
- Loom offers a free plan with generous features, making it accessible for businesses of all sizes.
Pricing:
- Free plan with limited features
- Upgraded plans start at $12.50/month with advanced features
4. Reprise
Reprise is a good demo product video maker designed for building interactive and engaging product demos. However, it lacks top collaboration and engagement features when you publish your content.
Benefits:
- Reprise provides a set of tools for creating polished and professional demos. You can easily edit, add sections, and customize your video content to deliver a clear and impactful message.
- It offers comprehensive analytics that tracks user behavior and engagement, allowing you to refine your demos and optimize their effectiveness.
- It possesses features like global replacements for text, images, and charts, saving you time and effort when creating and updating your demos.
Pricing:
- It offers various custom plans.
5. Vyond:
Vyond is a unique tool to create product demo videos using animation. You can use graphics and illustrations to make your product video visually appealing. In fact, it is a very creative way to present your product but might not be ideal for showcasing a fully authentic user experience. Also, it can be expensive, especially if you need access to all the features necessary for a high-quality demo.
Benefits:
- Bring your product to life with vibrant animations and illustrations. This can be particularly effective for explaining complex features or processes in a clear and engaging way.
- You can start product demo video productionwith a wide range of pre-built templates. This saves time and ensures a professional look
- Add a personal touch to your demos by recording your own voiceover narration.
Pricing:
- Essential plan: $25 per user/month
- Premium plan: $54 per user/month
- Professional plan: $92 per user/month
6. Storylane
Storylane is a no-code product demo video maker that creates interactive product demos quickly. It offers a user-friendly interface and powerful features, making it a great option for businesses and teams of all sizes.
Benefits:
- You can create interactive demos in minutes using screenshots and HTML captures. Upload your screenshots or record your HTML screens. Storylane helps you add them together into a compelling demo.
- Edit your demos directly within the platform.
- Track demo analytics like leads generated, viewer engagement, CTA clicks, time spent on the demo, and completion rates to know demos performance
- Utilize AI features like voiceover generation and language translation to reach a wider audience and increase your sales.
Pricing:
- $40 per month
Part 3. Bonus: Tips to Make a Compelling Product Demo Video
Here are some tips that you need to know if you want to create product demo videos that leave a lasting impact on your audience.
- Hook them Early: Start with a question or problem that resonates with your audience. Grab their attention in the first 5 seconds and make them curious about your solution.
- Introduce & Benefit:Explain what your product is and how it can improve your viewers' lives in 10 seconds. Keep it clear and concise.
- Focus on features and benefits:Highlight the most important features of your product and how they address specific needs or pain points.
- High-quality Audio:Use a good microphone and consider adding background music to enhance the viewing experience.
- Visual Appeal:Ensure high-resolution video, good lighting, and a clean background for a professional look.
- Clear Call to Action: Tell viewers what you want them to do next, whether it's visiting your website, signing up for a trial, or making a purchase.
- Keep it short:Aim for a video under 5 minutes to hold viewers' attention and deliver your message effectively.
Conclusion
Creating product demos can feel overwhelming, but with the right tools, anyone can do it! These videos are a great way to grab attention, boost sales, and inform potential customers about your amazing products.
We've discussed several popular product demo video makers with their features and benefits. Wondershare Filmora stands out for its user-friendly approach and advanced features.
Whether you're a seasoned editor or a beginner, it helps you create product demo videos that showcase your products and capture your audience's attention. From basic editing tools to advanced effects, Filmora equips you with everything you need to tell your product's story in an engaging and informative way.
