A raw video without any effect will fall flat on its face when it comes to engagement and watch time. Nobody likes watching videos without effects as there is no entertainment value, and the video is not soothing and pleasing to the eyes. That is why effects in videos are extremely important especially when it is a video you are posting on social media to get everyone’s attention. You should definitely consider adding slow zoom effect in your video to make it stand out.
The slow zoom effect is one of the most common but widely loved video effects that work for any video. Human eyes love when there is slow motion effect of panning and zooming into the central or specific portion of a video. The slow zoom in effect is extremely popular among TikTok videos. We will illustrate how to apply slow zoom effect to your video on your smartphone as well as on your computer.
In this article
Part 1. How to create slow zoom-in effect in Filmora
If you want to add slow zoom to any recorded video on your computer, you will need a dedicated video editor. There are many popular video editors available where slow zoom effect is not available. We recommend Wondershare Filmora which is a professional video editor that is available for Windows and Mac users. You will need to combine slow motion and keyframe to achieve the desired slow zoom effect. Here are the steps on how to create slow zoom in effect for your videos.
Step1 Download and install Wondershare Filmora. Launch the application and click on New Project option from the welcome screen.

Step2 Drag and drop your video in Project Media folder. Thereafter, drag and drop the video into the Timeline.

Step3 Put the red header on the beginning part of the clip that you want to cut off and click on Cut(Scissor) icon. Then put the red header on the end part of the clip and click on Cut icon again. You should now have the separated clip for applying slow zoom effect.

Step4 Select the separated clip and click on Speed icon. Go to Slow option and select the speed according to the slowness of zooming you want.

Step5 Now you have to add multiple keyframes so that the slow zoom effect is smooth and soothing. Right-click on the clip, go to Animation and click on Add Animation. Go to Animation tab and then to Customization section.

Move the red header to the point where you want a keyframe and click on Add option. Similarly, move the red header slightly farther and add another keyframe. Keep adding like that till you reach the end point.

Step6 Double-click on the clip and go to Video> Basic> Transform. Select keyframes and slowly increase the scale slider for each keyframe to apply the zoom effect. Therefore, for every keyframe, zooming will increase gradually and you have already applied slow speed for complete slow zoom effect.

Part 2. How to do the slow zoom in effect on TikTok?
TikTok is one of the most popular short-video sharing platforms among teenagers and young adults. The slow zoom effect has been popularized by TikTokers as they use the effect quite regularly. Naturally, adding slow zoom in effect on your video on TikTok is the easiest. Here are the steps to follow one by one.
Step1 Launch TikTok app and you can shoot your video directly from TikTok. If you have already recorded the video, tap on “+” icon located at the bottom of the app screen and select the video.
Step2 After adding the video, go to Effects> Time. Under Time section, tap on “Slo-Mo” option to add slow-motion effect on your video.

Step3 Go to Visuals and you will find Zoom option. Place the header on the part of the video where you want to place the slow zoom effect. Thereafter, tap and hold Zoom effect so that the effect applies on the video clip. Release the effect where the desired section is covered.

Step4 Tap on Save option and play the video to see slow zoom effect. Tap on Next button and you can share the video on social media platforms as well.

There is another way you can apply slow zoom effect on TikTok. Here are the steps to find and apply slow zoom effect.
Step1 Launch TikTok app and tap on Discover option located at the bottom.

Step2 On the next screen, type “Slow Zoom” on the search bar and tap on Search option.

Step3 Now you will see the videos where different TikTok users have already applied slow zoom effect. Tap on Effects Slow Motion to apply the same effect to your video.

Step4 On the next screen, tap on Try This Effect button. You can select the duration of the zooming of the video you are about to shoot as well the zooming magnification.

Step5 Finally, tap on Record button to capture your video and apply slow zoom effect on the video automatically.

Conclusion
The slow zoom effect is one of the most viral and trending video effects on social media platforms. If you want to add slow zoom effect to your video for a certain portion, you can do the same from your smartphone as well as computer. For Windows and Mac users, we recommend you use Wondershare Filmora.