Prime Video Ads Explained: How to Reach Millions of Streaming Viewers

With Prime Video ads now live, you definitely wouldn't want to miss out on this opportunity to promote your brand! Prime Video has become a major player in the streaming service industry, boasting millions of active viewers who could be your potential customers.

To take full advantage of this platform, you need to understand how to effectively set up and manage your Amazon Prime Video ad. If you are new to this, our guide below will break it down for you so that you can confidently launch, manage, and optimize your campaigns.

Part 1. Understanding Prime Video Ads

Starting in 2024, Amazon introduced Prime Video ads, which are short commercials shown during movies and TV shows on Prime Video. This platform leverages the extensive viewer base of Amazon's streaming service, which includes a wide selection of TV shows, movies, and original content watched by millions of subscribers globally. The Amazon Prime Video aspect ratio is optimized for high-quality ad placements, ensuring a seamless viewing experience.

For now, the Prime Video commercials are only available in select countries, including:

Viewers in these regions will see limited ads while streaming, and Amazon has announced that this feature may expand to more countries over time. As it expands, your brand will gain the opportunity to reach millions of additional viewers across a growing range of global markets.

How Much Do Prime Video Ads Cost?

If you're using Amazon DSP (Demand-Side Platform), there are two options for running Prime Video ads:

• Self-service ads: Recommended to start with at least $10,000 per campaign.
• Managed service ads: These are handled by Amazon's team and typically require a minimum of $50,000 per campaign.

Ads are sold based on CPM (cost per thousand impressions), which means you pay for every 1,000 views of your ad.

Part 2. Types of Amazon Prime Video Ads

Amazon Prime Video has some ad formats ready to help your brand make a connection with viewers. These ads are made to catch the eye and engage viewers, no matter what they're watching or their viewing preferences.

Besides these Prime Video advert types, there are additional advertising opportunities on Prime Video where you can effectively showcase your brand:

• Feature Rotator: This carousel-like ad placement appears above the fold on the screen, capturing viewer attention as soon as they land on the page.
• Sponsored Tiles: These ads are integrated within a row of content tiles. When a sponsored tile is selected, it expands to show a mini-detail page for the ad.
• Sponsored Channels: Located in the "My Subscription" row, these ads appear on the Prime Video homepage and are strategically placed to help drive channel subscriptions.

Part 3. Create Compelling Content for Your Prime Video Ads

Before starting to make your own Prime Video advertising, be sure to review the ad specifications guide below. This will help ensure your ad meets Amazon's technical requirements and is properly formatted for optimal delivery and performance.

Recommended Tool for Making Amazon Video Ad

If you're looking for a tool to help you with creating effective Prime Video ads, Wondershare Filmora is a recommended option. Filmora is a video editing software packed with features that can help you produce high-quality ads that immediately capture your audience's attention.

• Drag-and-Drop Simplicity - Instantly import clips, images, and text with intuitive editing
• Ready-to-Use Templates - Access professional ad templates for quick video creation
• Smart AI Tools - Enhance projects with auto color grading and AI Copywriting.
• Motion Graphics Library - Elevate videos with built-in animations and dynamic titles

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See how to make a good ad for Prime Video and how Filmora can help you with the process.

How to Make Effective Video Ads for Prime Video

Step 1. Make It Short and Sweet

When it comes to video ads, less is more. You want to catch your audience's attention fast and keep them hooked. Stay focused and take full advantage of Prime Video ads' short length to deliver your message optimally.

The key to keeping everything short and neat without any unnecessary fluff is a solid script. Make use of the AI Copywriting tool to help you create catchy scripts that get straight to the heart of your message.

Step 2. Use Animation

A little animation can go a long way in making your ad stand out. Whether it's animated text, fun transitions, or cool effects, animation can capture attention better than static images or plain text.

In Filmora, you can find these pre-animated text, elements, and transitions that are easy to incorporate into your video. If you're looking for more customization, you can also explore keyframe animation, which allows you to create smoother, more personalized animations.

Step 3. Branding Your Video Ad

Creating effective Prime Video advertisements is all about making a lasting impression, which is why strong branding is essential. You want your audience to instantly recognize your ad as part of your brand.

To make your branding even more eye-catching, consider using logo reveal presets in Filmora. These presets add some fun movement to your logo and brand elements, helping your brand make a strong impression.

Step 4. Incorporate Music and Sound Effects

To set the right mood and vibe for your ads, Filmora offers several great options:

• Import music directly from your device
• Browse and download royalty-free music from the Filmora library
• Generate a custom track using the AI Music Generator

Depending on the tone you want to create, you can choose a track that enhances the emotion of your ad. Adding sound effects can also add extra depth and help emphasize key moments.

Step 5. Ensure High-Quality Visuals

Since your target audience loves movie content, it's essential to deliver a video with high resolution to meet their expectations. If your video exceeds the required file size, you can use Advanced Video Compression to optimize the size without sacrificing quality.

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Part 4. How to Apply and Set Up Amazon Prime Video Ad

After you have your Amazon video ads ready, the next step is to apply and set them up for Prime Video. Simply follow the guide below to get started.

Step 1. Register and Find Your Prime Video Deals

1. Register your account first on the Amazon Ads website.
2. Use the Inventory Hub's discover section. Type "Prime Video" in the search box to see all available deals.
3. Choose the deal you want to activate for your campaign.

Step 2. Create and Configure Your Prime Video Order

1. Focus on the "Awareness" goal. Recommended Key Performance Indicators (KPIs) include "Video Completion Rate," "Cost Per Completed View," or "Reach."
2. Choose "Video" as the line type.
3. Assign the most relevant product category/subcategory. It's advisable to pick one subcategory that best fits your campaign or brand.

Step 3. Target your chosen Prime Video deal

1. In inventory targeting, click "change" next to the Deals category.
2. Use the Deal selection pop-up to search for and add your chosen Prime Video deal.
3. Click "save" to apply the Prime Video targeting.

Step 4. Adjust Targeting and Set Bids

1. Be more flexible with targeting constraints like frequency capping and block/allow lists, as deal-based ads typically have a more limited supply than open auction.
2. Enter a fixed CPM rate in both the base bid and maximum average CPM fields.
3. Review additional fees. Audience-related fees will be shown under delivery fees.

Step 5. Launch Your Campaign

Once everything is set, launch your Prime Video ad campaign and monitor its performance.

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Conclusion

Prime Video ads open up a new opportunity for brands to connect with millions of potential global customers. Just follow the guide above, and you'll be all set to launch your ads on one of the world's favorite streaming platforms.

Throughout the process, one such tool that can help you make a good ad for Prime Video is Filmora. From planning and editing to optimizing your video to fit Prime Video's commercial requirements, Filmora provides a complete solution that covers all aspects of ad creation.