Product Video Maker: Create a Product Video in Minutes

In e-commerce, product videos are a powerful way to grab attention, boost engagement, and increase sales. They let customers see your products up close, making them more confident about clicking "buy now". Thankfully, with AI-powered product video generators, creating these videos has never been easier, even if you're a beginner. With tools designed to make a product video in minutes, you can focus on showcasing your products in the best light.

So, for creators and anyone who's interested in growing your business, we're here to help! In this guide, we'll explore various product videos you can make and walk you through how to create product videos that wow your audience.

Part 1. Types of Product Videos You Should Know

Although AI product video generators are powerful and can whip up amazing videos in just minutes, the magic lies in knowing what you can create with them. So, let's make sure you're not wasting that potential.

Plus, getting familiar with the different types of them before learning how to create product videos will give you a better idea of what to expect from your ideal product video maker. Here are some of them:

1. Product Demo Videos

Show your audience why your product is worth it by teaching them how to use it. This builds trust and shows off your product's benefits in action. For instance, you can make a product video of a makeup brand showing step-by-step tutorials using their latest eyeshadow palette.

2. Unboxing Videos

Unboxing videos let people experience the fun of your packaging and the excitement of opening your product for the first time. So. you can try to make a product video of an influencer unboxing a subscription box, showing all the goodies inside and their reactions.

3. Testimonial or Review Videos

These videos build social proof and help potential buyers trust your product. Nothing beats a happy customer sharing their story. With a product video maker, you can film a customer talking about how your fitness resistance bands helped them achieve workout goals.

4. Lifestyle Videos

Show your product in real-life situations so your audience can see how it fits into their daily life. If you have a coffee brand, for instance, you could use a product video generator to create a cozy morning routine video with your premium brew as the star.

These are just a few ideas of what you can do with product video makers. Each type has its own purpose, and the more creative you get, the better it'll work for your brand. Plus, with AI-powered product video generators, you can bring these ideas to life faster than ever.

Part 2. How to Make Eye-Catching Product Videos

Now that you know the types of product videos you can create, let's talk about how to make them stand out. To create eye-catching product videos that grab attention, you'll need an advanced and reliable AI product video generator.

While there are plenty of tools out there that get the job done, one stands out from the crowd: Wondershare Filmora. It's packed with features that make creating stunning product videos fast, easy, and fun.

Here's why Filmora is the ultimate solution for creating product videos:

• Video Preset Templates: Save time with ready-made video templates that make editing super quick.
• Create Logo with Ease: With Filmora, you can easily create eye-catching logo animations to make your brand memorable.
• Create Engaging Scripts: Filmora's AI Copywriting feature helps you craft compelling video scripts and captions that resonate with your audience.
• Dynamic Text Animations: Filmora offers plenty of dynamic text animations to highlight key points and keep your audience hooked.
• Built-in Media Library: Access tons of royalty-free music, filters, stickers, effects, and stock footage to make your videos even better.

Filmora works on both Windows and macOS, so you can use it no matter what device you have. Even better, it's budget-friendly, with flexible pricing plans and a free trial to test it out before committing.

With all these amazing features, Filmora is definitely worth a try! So, let's dive into how to create product videos with Filmora. Follow these steps to get started:

01of 06Access Filmora and select a video template

Make sure you've downloaded and installed the latest version of Filmora on your computer. Once it's set up, launch the program and click on "New Project" to open the main editing timeline.

Then, go to the "Templates" section and explore the options available, so you can skip starting from scratch. For example, if you're creating a product video for a beauty brand, choose a template that fits your style and drag it onto the editing timeline.

02of 06Import your product footage and customize the template

Now, click on the "5 items to be replaced" note in the video timeline. Replace the placeholder footage with your own product clips by selecting each one and uploading your files.

Next, head to the property panel on the right and select "Text" to customize it however you like. Add important details about your product, such as limited-time discounts or key features. Once you're satisfied, click "Expand" on the timeline to preview how everything comes together.

03of 06Add your logo

Next, add your logo at the start of the video to boost your branding. If you don't have your own logo yet and want to create one, you can use Filmora's Logo Reveal feature for this—just click the "Media" tab, go to "Influence Kit", and pick “Logo Reveal".

In the next window, choose an effect that suits your animated logo. After that, click "Start Creating" to move forward.

Next, enter your brand name and adjust the font, size, and color to match your brand's style. If you already have a logo, you can upload it instead. Once you're happy with everything, click "Finish" and it will be added to your video timeline.

04of 06Use Text Animation

Use animated text to highlight key details about your product, such as features, prices, or special offers. Simply go to the "Title" tab, select "3D Titles", and pick a style that fits your video.

After adding the text to the timeline in the right spot, click on "Text" in the property panel to edit it as you like. You can also adjust its position and size to display it exactly how you want on the screen.

05of 06Add music and enhance your video

Add music to your product video to set the right mood. Just go to the "Audio" tab and pick a royalty-free track from Filmora's built-in library that matches your product. Once you've added it, use the property panel on the right to adjust the volume and other settings to get it just right.

If your video has narration, you can use Filmora's Automatic Captions feature to quickly add subtitles. You can also make your video stand out by using Filmora's AI Color Palette to enhance your visuals. Curious about how these features work? Watch this quick tutorial from the Filmora team:

06of 06Export and share your video

When your video is ready, click "Export" in the top-right corner. Choose "Local" to save it to your device or "Social Media" to share it directly on your favorite platforms. Before finishing, you can adjust the title, description, format, and resolution to make sure everything's perfect.

Part 3. 5 Best Practices for Creating a Product Video That Converts

As you can see, creating product videos with Filmora is effective and fun. Not only does it offer creative video templates so you don't have to start from scratch, but it also offers plenty of tools to customize it and make it visually stunning.

However, a great product video isn't just about looking good—it's about grabbing attention, building trust, and inspiring viewers to take action. So, let's talk about what actually makes a product video work:

1. Highlight Limited-Time Offers

Add discounts or limited-time deals to get viewers to act quickly. For example, you can end your video with something like "Get 20% off this weekend only!" and add a countdown animation. With Filmora, it's easy—you can use its 3D Text Animations to write your offer and pick from tons of cool options to match your video's vibe.

2. Use Split-Screen Comparisons

Show why your product is better by comparing it side by side with another. For example, you can show your cleaning product removing stains faster than a competitor. Filmora makes this super simple with its Split Screen feature. With over 250 templates, you can easily put two videos side by side—or even split them into more sections—to showcase your product's edge.

3. Show the Making of Your Product

When making a product video, it would be a good idea to show your audience how your product is made to highlight the effort and care behind it. Let's say you have a handmade jewelry brand, then you could show the process of designing and crafting their pieces. Check out the guide of "How to Make a TIMELAPSE Video in Filmora" below to learn how to do it.

4. Create Seasonal or Holiday-Themed Videos

Make your product feel timely and relevant by tying it to a season or holiday. For instance, a candle brand could create a cozy Christmas-themed video showing their candles in a festive home setting. In that case, you can use Filmora's built-in stickers to add a festive touch to your video.

5. Collaborate with Influencers

Lastly, consider teaming up with influencers to showcase your product in a way their audience will love. So, if you have a makeup brand, connect with beauty YouTubers to create product videos featuring your brands in tutorials or reviews.

Conclusion

AI product video generators have made it super easy to create product videos in no time. But if you're new to it, things can feel a bit tricky at first. That's why this article covers the different types of product videos you can make with a product video maker, along with tips to create videos that actually convert.

If you're ready to learn how to create product videos, Wondershare Filmora is the perfect solution. It offers a variety of ready-made product video templates, so you don't have to start from scratch. Plus, it comes packed with powerful tools like text animation and logo reveal, letting you customize your video just the way you want.